Hallo, GrowGetters! Welcome to another future skills episode. If you have a side hustle, hobby, or fully-fledged business and have always contemplated how to increase your revenue but still continue to grow your user base - then this episode is for you.
Over the past decade “freemium”— a combination of “free” and “premium”— has become the dominant pricing model among internet start-ups and content-based businesses like blogs, newspapers, podcasts, magazines, etc.
Users get basic features at no cost and can access richer functionality for a subscription fee. If you’ve networked on LinkedIn, shared files through Dropbox, communicated to colleagues on Slack, or spoken to a friend on Skype, you’ve experienced the model firsthand.
So if you have been contemplating business models and trying to figure out how to integrate a monthly subscription fee into your business, it can be a good move to create a more sustainable source of revenue than one-off fees.
For this episode, we investigated just what it takes to create a really good freemium offer that doesn’t leave you penniless at the end.
So let’s get started!
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