70 Purposeful Podcasting (feat. James Marriott)
- Having a platform, such as a podcast, is essential for communicating expertise and building trust.
- Purposeful podcasting involves creating podcasts with a clear goal and target audience in mind.
- Strategy and planning are crucial in podcasting to ensure effective communication and engagement.
- Audio quality plays a significant role in capturing and maintaining listeners' attention.
- Video podcasting requires additional considerations and resources, and may not be suitable for all podcasters.
- Voice and audio communication have a unique power to resonate with and engage listeners.
- Capturing and maintaining attention in a crowded media landscape is a challenge that requires compelling content and effective promotion. Creating concise content can help win in a marketplace by delivering the same message in a shorter time.
- Applying the RFM principle (Recency, Frequency, Money) to podcasting can help provide value to specific listeners and increase engagement.
- Releasing multiple episodes at the beginning of a podcast launch can help engage listeners and build trust.
- Measuring podcast success should focus on the right audience and specific goals, rather than just the number of listeners.
- Building a unique equation for success involves identifying the right audience, setting meaningful KPIs, and working towards specific outcomes.
- Inviting guests on a podcast can deepen relationships and provide networking opportunities.
James's website: https://wearesoundmedia.com/
James's LinkedIn