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    72: All About Being A Tour Guide, with Ed Moser

    en-usNovember 07, 2023

    About this Episode

    Are there places in your local community that you think are fun, intriguing, or interesting for a visitor to discover?

    Locals are offering tours to all kinds of their favourite things; from historic sites and museums, to breweries and food outlets, to edible wild plant nature walks.

    Ed Moser is leveraging his love of history and politics to run a side hustle business as a tour operator based in Washington DC.

    Plus, he’s taken his knowledge and vast storehouse of stories about the area, and has written multiple books providing him a nice compliment to the tours while providing additional income streams.

     

    In this episode you’ll learn,

    • the best ways to market a tour,
    • pros and cons of the various platforms (AirBnB, Paypal, Eventbrite, MeetUp) from fees to the marketing opportunities,
    • potential earnings and workload,
    • how he put a positive spin on things when in the early days few people showed up for his tours, and
    • how he’s earned a TripAdvisor Travellers Choice Award for 2023

     

    What You’ll Hear:

     

    02:21 From an article, to a book, to the guided tours side hustle

    05:16 How Ed’s tours are different from the rest

    06:21 He cross-promotes his books with his tours

    08:29 Marketing through MeetUp

    09:09 Eventbrite has been the best to receive bookings and prepayment

    10:34 AirBnb Experiences also provides bookings and prepayment

    11:59 What Ed charges for tours and his earnings

    13:24 You can customize tours for the seasons, specific groups, and create speciality tours

    18:45 Earnings will really vary depending on number of hours worked, part-time or full-time

    21:45 Using the MeetUp platform and dealing with payment

    23:44 A discussion of platform fees - AirBnB, PayPal, Eventbrite

    25:09 The silver lining of small groups in the early days

    26:22 Pros and cons of using Tripadvisor

    27:24 Ed has earned a Tripadvisor Travellers Choice Award for 2023 

    28:16 The rise of scooters, small vans, e-bikes affecting traditional walking tours

    30:29 Tips for ranking well and getting noticed on Tripadvisor

    31:31 Tips for starting a tour guide business

    33:44 One of Ed’s most memorable moments during a tour

    37:02 Ed’s best tip

    WrapUp

    37:44 Asking customers how they heard of you, how did they find you?

    38:14 How did you discover Side Hustle Hero?

     

    Joan's Online Masterclass to help you achieve your side hustle goals:

    Turn Your Thoughts Into Wanted Things:

    https://courses.joanposivy.com/p/turn-your-thoughts-into-wanted-things

     

    Connect with Ed:

    https://www.meetup.com/lafayette-sq-tours-of-scandal-assassination-spies-meetup/

    One of Ed's books:

    The White House’s Unruly Neighborhood

    https://amzn.to/40nCbpJ

     

    Connect with Joan:

    https://www.instagram.com/joanposivy/

    https://www.facebook.com/posivy/

    https://www.sidehustlehero.com/about/

    Be on the show!

    https://www.sidehustlehero.com/guests/intake/

     

     

     

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    Links to episodes mentioned:

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    73: Paws, Profits, and Tails of Pet Sitting, with Lucy Slater

    35: How To Succeed In Voiceover, with Gina Scarpa

    67: What It Takes To Build A Multi-Million Dollar Company From Scratch, with Mellisa Mills

    65: Mastering Amazon: Vital Tips From A Top Seller

    Other sites mentioned:

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    Podpage

    Libsyn

     

     

    Connect with Joan:

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    https://www.facebook.com/posivy/

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    Be on the show!

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