74 Putting Out a Clear Message - ASMM Small Business Connections

Welcome to another episode of our no-nonsense podcast, where today, we're tackling a topic that's often overlooked but incredibly lucrative: Traditional Marketing for Home Service Companies. Have you ever wondered if you're leaving money on the table because your marketing efforts are too narrowly focused on the digital world? You're not alone. In this episode, we're diving deep into the often-neglected realm of traditional marketing strategies that could significantly boost your business's bottom line.

We'll explore why many marketing agencies have a tunnel vision for digital strategies, often at the expense of traditional marketing avenues that have stood the test of time. It's a candid discussion about the pain points of missing out on these opportunities and how diversifying your marketing approach can open doors to new revenue streams. From vehicle wraps to community events, and local sponsorships to networking groups, we're uncovering the forgotten goldmine of traditional marketing methods that can complement your digital efforts and fill your pockets.

Tune in to discover how to strike the right balance between digital and traditional marketing, and why this blend is essential for home service companies looking to expand their reach and profitability. It's time to broaden your marketing horizons and make sure that every dollar you spend works hard for your business. Let's get into the nitty-gritty of what traditional marketing can do for you.

Ann Brennan is not your average marketing guru. As the host of Ann's No-Bullshit Marketing Podcast and the brains behind ASMM Digital Marketing, Ann is a powerhouse of marketing expertise with a no-holds-barred approach. She’s here to deliver the hard truths about home service marketing, cutting through the fluff to bring you straightforward strategies that actually work. With years of experience under her belt and a relentless passion for helping home service companies thrive, Ann is the voice of reason (and sometimes of tough love) in the often-confusing world of SEO and digital marketing. If you're ready for advice that packs a punch and delivers results, Ann's your go-to marketing maestro.

In today’s no-bullshit episode of Ann's No-Bullshit Marketing Podcast, we're diving headfirst into the goldmine of SEO for home service companies. Ann Brennan, your no-nonsense host, doesn't just skim the surface; she digs deep into how countless home service businesses are blatantly leaving money on the table by ignoring the basics of website optimization. This episode is a wake-up call to all home service companies out there: optimizing your website isn't just a fancy digital tactic; it's your ticket to grabbing that low hanging fruit in the SEO world. From making damn sure your website visitors immediately understand what you do, to leveraging your BNI and chamber memberships for high authority backlinks, Ann covers it all. If you're tired of generic SEO advice and ready for real, actionable strategies specific to home service marketing, this episode is your holy grail.

Use Long-Tail Keywords 

• Understanding Customer Search Habits: Dive deep into the specific phrases and questions your potential customers are typing into search engines. Long-tail keywords often capture the exact intent of the user, making them more valuable for targeted traffic.
• Content That Matches User Intent: Create content that directly addresses these long-tail queries. Whether it's blog posts, FAQs, or service pages, ensure your content is rich with these specific phrases that potential customers are searching for.
• Competitive Edge: Long-tail keywords are generally less competitive but highly specific. By targeting them, you're likely to rank higher in search results for users who are closer to making a decision or purchase.

2. Get High Authority Backlinks:

• Leveraging Relationships: Utilize your business connections, such as suppliers, industry partners, and local business associations, to secure backlinks from their websites.
• Quality Content: Produce high-quality, informative content that others in your industry will want to link to. This could include original research, comprehensive guides, or insightful commentary on industry trends.
• Guest Blogging and Collaboration: Reach out for guest blogging opportunities on reputable industry sites or collaborate with influencers and thought leaders. These partnerships can result in valuable backlinks to your site.

3. Optimize Your Google Business Profile:

• Complete and Accurate Information: Ensure every detail in your Google Business Profile is complete and up-to-date. This includes your business name, address, phone number, hours of operation, and services offered.
• Encourage and Respond to Reviews: Actively encourage satisfied customers to leave reviews and make it a point to respond to them. This not only shows prospective customers that you value feedback but also signals to Google the legitimacy and activity of your business.
• Utilize All Features: Make the most of all the features Google offers, like posts for special offers or updates, adding photos of your work or team, and answering FAQs directly on your profile.

By focusing on these strategies – utilizing long-tail keywords for targeted content, securing high authority backlinks for credibility, and optimizing your Google Business Profile for local visibility – home service companies can significantly enhance their online presence and SEO effectiveness.

Ann Brennan:
Ann Brennan is not your average marketing guru. As the host of Ann's No-Bullshit Marketing Podcast and the brains behind ASMM Digital Marketing, Ann is a powerhouse of marketing expertise with a no-holds-barred approach. She’s here to deliver the hard truths about home service marketing, cutting through the shit to bring you straightforward strategies that actually work. With years of experience under her belt and a relentless passion for helping home service companies thrive, Ann is the voice of reason (and sometimes of tough love) in the often-confusing world of SEO and digital marketing. If you're ready for advice that packs a punch and delivers results, Ann's your go-to marketing maestro.

Get ready for another no-holds-barred episode of Ann's No-Bullshit Marketing Podcast, where we're tearing down one of the biggest lies in the home service industry: that all you need to worry about is generating leads. This episode is an unapologetic deep dive into why so many agencies keep pushing this misleading narrative and why this leads-only approach is a surefire path to mediocrity.

We're not just stopping at debunking myths. We'll explore the critical elements that home service companies must focus on beyond just lead generation. From cultivating a strong brand presence to delivering outstanding customer experiences and implementing robust follow-up strategies, this episode is a goldmine of straight talk on what it truly takes to win in the home service field.

This podcast isn't for the faint-hearted or those looking for sugar-coated advice. If you're ready for the raw, unfiltered truth about building a successful home service business, you're in the right place. And for those who can't stomach the reality? Well, there's always another podcast that'll feed you the fluff you want to hear. Tune in, if you dare, to transform your business with the real deal on lead generation and beyond.

Welcome to Ann's No Bullshit Marketing, where we lay it all out for home service company owners who ain't in it for the fluffy crap. If you're here for the easy button, move along. But if you're the kinda badass who craves the unfiltered, no-nonsense truth about conquering the home service industry, you're in the right damn place. 

Every week, I'm dishing out straight-up, zero-bullshit marketing insights that cut through the noise and get to the heart of what works. No sugarcoating, no shortcuts, just gritty, real talk to help you kick ass in your business. So, strap in, folks, because we're about to dive deep into the world of home service marketing, and I won't hold back. Let's get shit done, together.

Learn more about how the No Bullshit Marketing team can help you expand your business.

Your host is Ann Brennan, the no-nonsense CEO of ASMM Digital Marketing and the bold voice behind "Ann's No Bullshit Marketing Podcast." 

Ann is not your typical marketing guru. She’s a straight-shooter, known for her no-bullshit approach, especially when it comes to working with home service company owners. Her philosophy? Cut through the crap and get straight to success. She believes in telling it like it is because, let's face it, not everyone can handle the truth, but that's the only language Ann knows.

At ASMM, Ann leads a team of similarly minded, no-nonsense professionals, offering fractional CMO services that are anything but ordinary. They dive deep into traditional marketing realms like SEO, website design, social media management, and ads, but don't get it twisted - Ann loves to think outside the box. This creative yet direct approach is what makes her clients stand out as the undisputed experts in their fields within their communities.

But wait, there's more to Ann than just marketing. She’s also the heart and soul behind Burgers and Bands for Suicide Prevention, a cause close to her heart, showcasing her commitment to making a difference. And for those looking to ride the wave of the future, Ann is the creator of She Knows AI, a revolutionary platform where business owners learn to harness the power of AI to skyrocket their businesses.

Tune in to "Ann's No Bullshit Marketing Podcast," where Ann brings her unfiltered, hard-hitting advice to the table, helping you cut through the noise and bullshit of the marketing world. Get ready for some real talk, innovative ideas, and maybe a few f-bombs along the way. This is marketing advice with a kick - the Ann Brennan way.

In this episode of Marketing Mums, Ann and Anastassia discuss surprise benefits of social media.

 Together they discuss:

• Connecting with and getting to know your customers
• How to improve your customer service and SEO
• Controlling your brand 
• How to find influencers, partners, and industry leaders
• Promoting your products

Want to learn more about Social Media Marketing? Head over to our blog. 

At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. 

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Marketing Mums 

In this episode of Marketing Mums, Ann and Anastassia discuss marketing during a down economy

 Together they discuss:

• Reminding customers of your value
• How to show customers your stability
• How to market smarter 

Want to learn more about Social Media Marketing? Head over to our blog. 

At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. 

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Marketing Mums 

Are you ready to create content for your business that you can put to work for years to come?  In this episode of Marketing Mums, Ann and Anastassia share how to create evergreen content that can be repurposed and reused for years into the future. 

Want to learn more about Social Media Marketing? Head over to our blog. 

Click here to donate or to purchase tickets for our Burgers and Bands for Suicide Prevention concert. 

At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. 

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Marketing Mums 

In this episode of Marketing Mums, Ann and Anastassia discuss TikTok and Instagram Reels.

Together they discuss:

• Reels and TikTok as viable marketing opportunities
• Understanding how to use these tools
• How Instgram Reels and Tiktok are valuable for both your business and personal brand

Want to learn more about Social Media Marketing? Head over to our blog. 

At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. 

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Marketing Mums 

In this episode of Marketing Mums, Ann and Anastassia tackle reputation management. They cover how to respond to both positive and negative reviews and how to maintain a positive reputation across all socials. 

Today’s actionable item: Create a Template.

Create a template specifically for reviews - and do something with it. Make sure you have a streamlined process in place to gather new reviews and ensure your employees are aware of it. 

At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. 

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Marketing Mums 

In this episode of Marketing Mums, Ann and Anastassia tackle reputation management. They cover how to respond to both positive and negative reviews and how to maintain a positive reputation across all socials. 

Today’s actionable item: Create a Template.

Create a template specifically for reviews - and do something with it. Make sure you have a streamlined process in place to gather new reviews and ensure your employees are aware of it. 

At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you are ready to market your business in a more effective and efficient way, this is the podcast for you. 

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Marketing Mums