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    78: $325k podcast offer? Shannon Ford reveals the key to her wild success through reality tv, podcasting and staying true to herself PLUS $600k+ on Etsy! Listener Julie tells us how

    enNovember 14, 2022

    Podcast Summary

    • Determination and seizing opportunitiesBelieving in oneself and taking calculated risks can lead to significant financial success

      Determination and seizing opportunities can lead to significant success. Shannon Ford, a former reality TV personality, turned her brief fame into a full-blown career by moving to New York City and splitting her time between there and Nashville. She started with no obligations and a strong desire to live in the city, and her courage paid off as she built a successful social media career, podcast, and more. Another example comes from an Etsy entrepreneur who started making money by selling printable games for bachelorette parties. She then taught others to do the same, leading to a million-dollar business. These stories highlight the importance of believing in oneself and taking calculated risks to achieve financial success.

    • Living in New York City: High Costs and Trade-offsNew York City's high living costs can lead to significant expenses for travelers and residents alike. Deciding between renting and buying involves weighing flexibility against financial stability.

      New York City can be an expensive place, with high hotel fees and living costs. The speaker shares how he found himself extending his stays in New York hotels due to opportunities arising, leading to significant expenses. He then decided to move to New York and pay a high rent for an apartment, which is significantly more than what he pays for a larger home in Nashville. The speaker acknowledges that finances can be a challenging area for him and expresses that there are pros and cons to both renting and buying. He emphasizes the importance of flexibility and the potential risks of being tied down to a particular location, especially for someone like himself who is single and not married. Overall, the speaker's experience highlights the high costs associated with living in New York City and the trade-offs one must consider when making housing decisions.

    • Growing up with limited resources shaped Shannon's financial beliefsDespite a lack of initial financial sense, Shannon values convenience and confidence in her decisions and believes in her ability to earn a living, shaped by her upbringing and adaptability.

      Shannon Ford values experiencing different living situations and prioritizes convenience and confidence in her financial decisions, even if they don't initially make perfect financial sense. She grew up with limited resources but learned to be content and adapt, which has contributed to her belief in her ability to always make money. Her experiences have taught her that having a luxurious apartment isn't necessary if she doesn't use the space enough, and she plans to downsize to a studio apartment in the future. Despite the financial uncertainty in the world, she remains confident in her ability to earn a living. Her upbringing instilled in her a sense of resilience and contentment, which she continues to apply to her life and career.

    • Childhood memories shaped her financial mindsetPersonal experiences and memories can significantly impact one's financial goals and mindset. The speaker's desire to make more money came from her childhood experiences of financial struggles and embarrassment.

      The speaker grew up with a strong desire to make money due to her upbringing and experiences. She recalls memories of feeling embarrassed about her family's financial situation and always striving to earn more. Even when she did have jobs, she found ways to make extra money through various means. The speaker's determination to make money comes from her childhood memories of wanting more than what she had and not wanting her children to experience the same financial struggles. She emphasizes the importance of living a fulfilling life and not becoming overly focused on accumulating wealth. The speaker's story highlights the power of personal experiences and memories in shaping one's financial mindset and goals.

    • Values of financial responsibility and independenceThe speaker prioritizes paying off debts, living within means, and providing opportunities for their children while emphasizing hard work, self-reliance, and informed financial decisions.

      Financial responsibility and independence are values deeply ingrained in the speaker's upbringing and personal philosophy. They prioritize paying off debts and living within their means, while also aiming to provide experiences and opportunities for their children. The speaker's experiences growing up and their current lifestyle have shaped their approach to budgeting, consumerism, and building wealth. They emphasize the importance of hard work, self-reliance, and making informed financial decisions. Additionally, they recognize the privilege and unique opportunities that come with having a large social media following, which allows them to sell items directly and efficiently. Overall, the speaker's financial choices are driven by a desire for independence, self-sufficiency, and providing for their loved ones.

    • Considering the hidden costs of material possessionsMaterial possessions can bring joy but also unexpected costs and responsibilities. Reflect on long-term implications before making a purchase.

      Sometimes, material possessions, no matter how desirable or exciting they may seem at first, can come with unexpected costs and responsibilities. Shannon Ford's experience with her boat is a prime example of this. While she loves the boat and it brings her joy when she uses it, the ongoing expenses and maintenance have become a burden. This conversation highlights the importance of considering the long-term implications of our purchases and being mindful of our financial commitments. Additionally, Shannon's story shows how experiences and relationships can lead to unexpected opportunities, as she landed her job as the social media manager for Uncommon James through a friend.

    • Unconventional paths can lead to rewarding outcomesBelieve in yourself, showcase your strengths, and don't be afraid to take unconventional paths. Your determination and authenticity can lead to unexpected opportunities.

      Sometimes, unconventional experiences and unique perspectives can lead to unexpected opportunities. The speaker in this conversation shared her past struggles with finances and employment, but also her passion for social media and creativity. Despite having no formal experience or qualifications, she managed to convince a potential employer to give her a chance based on her natural talent and unique approach to social media. This story demonstrates the importance of believing in oneself and showcasing one's strengths, even in the face of adversity. The speaker's determination and authenticity ultimately led her to land a job as a social media manager for a popular show, proving that sometimes, the most unconventional paths can lead to the most rewarding outcomes.

    • From Reality TV to Podcast: The Value of Hard Work and ConsistencyShannon's transition from reality TV to podcasting taught her the importance of dedication, accountability, and employment of others for a significant accomplishment. Her community's recognition validated her efforts beyond her social media presence.

      Shannon's experience in the reality TV industry taught her the value of hard work and consistency, particularly in her podcast. Despite initial struggles with adjusting to taxes and being an employee, she found success and fulfillment in creating her own content. Her community's support and recognition of her podcast instead of her social media presence further validated her efforts. The podcast, unlike her Instagram, required dedication, accountability, and employment of others, making it a more significant accomplishment. The shift from being recognized for her reality TV persona to her podcast showcased her growth and the impact of her work beyond the industry.

    • Personal relationships matter more than business successRecognize what truly matters in life and prioritize personal relationships over business success, even if it means ending a collaboration.

      Prioritizing personal relationships over business ventures is crucial, even when the business is a successful podcast. The speaker, who had co-hosted a podcast with her best friend, shared that they had to end their collaboration when her friend became uncomfortable with the content they were producing. Although the podcast had gained popularity and a network deal, the speaker recognized that her friend's well-being and their long-term friendship were more important. The speaker emphasized that in life, it's essential to consider what truly matters and be there for loved ones during challenging times. The speaker also highlighted the importance of understanding and respecting each other's decisions, even if it means parting ways professionally. The speaker's experience demonstrates that while business success can be exciting, it should never come at the expense of personal relationships.

    • Starting a podcast with determination and patience leads to opportunitiesDetermination and patience in podcasting can lead to opportunities, but it's important to wait for the right deal and invest in quality production.

      Persistence and patience in the face of setbacks can lead to significant opportunities in the podcasting industry. The speaker shared their experience of starting a podcast with a cohost who had experience in radio, and they were approached by networks after gaining a large following. However, they didn't settle for the first offer and instead waited for a better deal. The speaker eventually signed with a dream network after monetizing their podcast on their own. They emphasized that the chances of monetizing a podcast without network backing are low, but with determination and investment in quality production, it's possible to reach the top 1%. Despite facing personal setbacks, the speaker continued pursuing their goals and eventually achieved success.

    • Staying true to oneself and growingThe host shares her journey from joblessness to acquisition, emphasizing the importance of staying authentic to herself and her audience, setting unconventional financial goals, and finding the right business partners.

      The podcast host, who went from having no job to being acquired by Dear Media, emphasizes the importance of staying true to herself and her audience, while also striving for growth. She shares her experiences of turning down advertising opportunities on her podcast and her unconventional approach to setting financial goals. The host also highlights the importance of finding the right fit in business partnerships, as seen in her acquisition by Dear Media. Furthermore, she showcases her quick wit and humor through her interactions with the "curious Canadian" during a rapid-fire question segment. Overall, the conversation underscores the theme of staying authentic and persistent in personal and professional pursuits.

    • The Importance of Honesty and Money ManagementBeing honest builds trust and respect, while dishonesty wastes time and energy. Understanding the difference between a Roth IRA and a Traditional IRA can help with long-term retirement planning.

      Being honest and genuine is a valuable trait in personal and professional situations. During the discussion, Shannon Ford shared her insights on the importance of not lying or exaggerating stories, even in small ways. She emphasized that people can easily see through dishonesty and that it's better to admit when we don't know something than to pretend or lie. This not only builds trust and respect but also saves time and energy. Shannon also touched on the topic of retirement funds, specifically the difference between a Roth IRA and a Traditional IRA. She explained that while a 401k is usually provided by an employer, a Roth IRA is something an individual can create and contribute to with after-tax dollars. Both types of retirement funds have their advantages and require long-term planning and commitment. Overall, Shannon's candid and relatable conversation provided valuable lessons on honesty, money management, and career growth.

    • Education and Persistence Lead to Success in Tech, But Flexibility is KeyA strong education and persistence can lead to a successful career in tech, but individuals may need to explore alternative paths for personal growth and better work-life balance.

      Having a strong educational background and being persistent in pursuing opportunities can lead to successful careers in tech, even at top companies like Apple and Amazon. However, the need for flexibility and personal growth may eventually lead individuals to explore alternative paths, such as starting a side business or transitioning to a more supportive work environment like Amazon. To increase chances of getting hired at competitive companies like Amazon, having a specific degree related to the job and building connections through networking can be helpful. The tech industry offers promising opportunities for those chasing money and a fulfilling career, with the potential for six-figure salaries and continuous growth.

    • Considering the long-term implications of career choices and taking calculated risks can lead to greater opportunitiesTaking a salary decrease or making a career move that seems like a step back can lead to long-term growth and success. Identifying career goals and being open to new opportunities can also lead to finding scalable digital products to sell on platforms like Etsy.

      Sometimes taking a salary decrease or making a career move that seems like a step back can lead to greater opportunities and overall growth. This was the case for the interviewee, who took a significant pay cut to join Amazon with the hope of eventually having more flexibility to pursue a side business. However, the business, which involved selling digital printables on Etsy, took off and allowed the interviewee to leave Amazon and focus on entrepreneurship full-time. This experience highlights the importance of considering the long-term implications of career choices and being willing to take calculated risks. Another key takeaway is the potential of selling digital products, such as printables, on platforms like Etsy. These products offer scalability and the ability to reach a large audience, making them an attractive option for those looking to start a side business or supplement their income. Lastly, the interviewee's success story also emphasizes the importance of identifying one's career goals and being open to new opportunities. By recognizing that she had reached a plateau at her previous job and desiring more flexibility, the interviewee was able to make a bold move that ultimately led to greater success.

    • From Passion Project to Successful Business: Julie's StoryWith determination and learning from experts, a passion project can evolve into a profitable online business selling digital products, even with a small following.

      With determination and a willingness to learn, it's possible to turn a passion project into a successful business, even if it starts small. Julie, inspired by the FIRE (Financial Independence, Retire Early) movement, started a podcast to learn from experts in various fields. From there, she formed a mini mastermind group and eventually created an online course teaching people how to sell printables on Etsy. The course provides step-by-step video tutorials, and Julie's business, Gold City Ventures, has since grown significantly. She now makes more than she did at her previous jobs and is on track for a multimillion-dollar year. This story highlights the potential of starting an online business and selling digital products, even with a small following on social media.

    • Unexpected encounters can lead to valuable opportunitiesMeeting new people can lead to unexpected partnerships and opportunities, even in casual settings. Utilize resources like Magnify's investment app to make investing accessible and informed.

      Connecting with others can lead to valuable opportunities, even if it starts from an unexpected encounter. This was evident when Jason introduced his friend Evan to someone they met, leading to a business partnership that has lasted for months. Additionally, investing can be intimidating for many, and resources like Magnify's AI-powered investment app can help answer questions and provide insights, making it an accessible way for individuals to start investing and grow their wealth. Furthermore, while some people may prioritize wealth accumulation for future generations, others may have different perspectives on money and its role in their lives. Overall, these conversations highlight the importance of open-mindedness, connection, and the tools that can help individuals navigate the world of investing.

    • Authenticity and Confidence Lead to SuccessAuthenticity and confidence are crucial for success in business and social media. Showing your true colors in job interviews can set you apart and impress employers.

      Authenticity and confidence are key to success, especially in business and social media. Shannon Ford's story of getting a job with Kristen Cavallari through her authentic approach and blind confidence is a great example. Authenticity is also reflected in the success of Girl With No Job, Claudia Oshry, and her partnership with Dear Media. The backing of a strategic partner like Dear Media can be crucial in industries with high competition, such as consumer packaged goods and alcohol. However, having an influencer behind a brand doesn't guarantee success. Ultimately, the quality of the product, marketing, and distribution are essential factors for a brand's takeoff. When it comes to interviewing for jobs, especially in small businesses, showing your true colors is important. Employers value authenticity and uniqueness, and it can set you apart from other candidates.

    • Pros and Cons of Renting vs Buying a HouseRenting offers flexibility and potentially lower costs, but no equity build-up or tax benefits. Buying provides stability, freedom, potential appreciation, and investment opportunities, but comes with more responsibility and potential maintenance costs.

      Both renting and buying a house have their pros and cons. Renting offers flexibility, no responsibility for maintenance, and potentially lower costs. However, there's no equity build-up, no tax benefits, and the rent can increase over time. Buying a house, on the other hand, provides stability, freedom, potential appreciation, and investment opportunities. But it comes with more responsibility, potential unforeseen maintenance costs, and illiquidity. The decision between renting and buying ultimately depends on individual circumstances, preferences, and long-term plans. Some people advocate for buying a starter home and upgrading later, but others argue against the sunk costs of moving and the potential financial strain of buying a starter home only to move again later. Ultimately, it's essential to weigh the pros and cons carefully and consider the specific circumstances before making a decision.

    • Understanding Expenses and Income for a Balanced Financial SituationIt's crucial to understand your income and expenses to maintain a balanced financial situation. Everyone's financial situation is unique, and what may seem extravagant to some might be necessary or desirable to others. Finding a balance between enjoying life and managing expenses responsibly is key.

      While some individuals, like Shannon Ford, may have impressive income levels, the cost of living can still be high and include unexpected expenses. Shannon, a podcast host and Instagram influencer, mentioned various expenses such as hotel fees, apartment rentals, a boat purchase, and a G-Wagon. Based on her expenses, it was estimated that she might earn around $1.1 to $1.2 million per year. This discussion highlights the importance of understanding one's expenses and income to maintain a balanced financial situation. It's essential to remember that everyone's financial situation is unique, and what may seem extravagant to some might be necessary or desirable to others. Ultimately, it's crucial to find a balance between enjoying life and managing expenses responsibly.

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    This week, Jason is joined by entrepreneur in talent acquisition professional, Colleen Pelly!

    Colleen is the founder and CEO of the Linchpin Company, a full service people operations group offering custom recruitment and consulting services. Having worked for major brands such as Tesla and Lululemon, she gained experience in full cycle recruitment from entry level to executive level roles in developing and executing training programs. Colleen gives insight to what people don’t know about the recruitment industry, how she came up with the idea for Linchpin Co, and the difference between in house and external recruiting. Colleen also reveals the grant application process,  how connections are a key element to successful recruiting, how she keeps track of her mistakes in business, what can give you an edge over other applicants, what a recruitment scorecard is, and so much more. 

    If you're looking to make passive income, this is a way to do it. You will get 10 percent off your first invoice with the first role that The Linchpin Co places when you go to https://www.thelinchpinco.com/contact and tell them Trading Secrets sent you! 

    It’s an episode you can’t afford to miss! 

    Host: Jason Tartick
    Co-Host: David Arduin
    Audio: John Gurney
    Guest: The Linchpin Co CEO and Founder Colleen Pelly 

    Stay connected with the Trading Secrets Podcast! 
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    Trading Secrets Steals & Deals!
    Cort Furniture:
    Get furniture on your terms with CORT. Rent or Buy furniture that flexes to fit any situation, style and budget and to get 50% off your first month’s furniture rental head over to cort.com/podcast


    Trading Secrets
    enJune 13, 2024

    173.  Joey Graziadei & Kelsey Anderson, Bachelor Nation’s newly engaged couple reveal the $$$ behind their careers pre show, navigating the spotlight, and making major moves professionally and personally

    173.  Joey Graziadei & Kelsey Anderson, Bachelor Nation’s newly engaged couple reveal the $$$ behind their careers pre show, navigating the spotlight, and making major moves professionally and personally
    Episode Description:
    This week, Jason is joined by Bachelor Nation’s newly engaged couple and fan favorites Joey Graziadei and Kelsey Anderson! 

    Joey walked away from his lead role on The Bachelor this past season after asking Kelsey to marry him. Since their season wrapped, Joey and Kelsey have spent their time traveling and spending as much time together as an engaged couple. Having come from two different career paths and geographical locations (Joey a tennis pro in Hawaii and Kelsey a project manager in New Orleans), they are now faced with the deciding factor of what is next for them personally and professionally. 

    Joey and Kelsey reflect on meeting fans at CMAfest and their impact on their audience, what goes into teaching tennis, where they saw their careers going prior to the show, how Kelsey and Joey ended up on the show, what role Jason played in Joey’s journey, and having important conversations in the fantasy suite. Kelsey and Joey also dive into the decision for Joey to move in with Kelsey in New Orleans, where they see their careers moving post show, discussing the influencer space and navigating other people being worried about their finances, and a few rapid fire questions. How many times has Kelsey been nominated for The Bachelor? Where do they plan on moving after the lease ends? What other reality show would they love to do? 

    Kelsey & Joey reveal all that and so much more in another episode you can’t afford to miss! 

    Host: Jason Tartick
    Co-Host: David Arduin
    Audio: John Gurney
    Guests: Joey Graziadei and Kelsey Anderson

    Stay connected with the Trading Secrets Podcast! 
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    Trading Secrets Steals & Deals!
    The Washington Post:
    The Washington Post helps you go deeper on the news that matters most to you. Their journalists bring you the facts and provide clarity about what’s happening in the industry, revealing the role tech giants and regulators play in our lives, the dangers and wonders of breakthrough technological developments and the national conversation around artificial intelligence. Go to WashingtonPost.com/SECRETS to subscribe for just 50 cents per week for your first year. That’s 80% off their typical offer, so this is truly a steal. 


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    Trading Secrets
    enJune 10, 2024

    172. More Than Money: Jason and David break down the Kyle Cooke Episode!

    172. More Than Money:  Jason and David break down the Kyle Cooke Episode!
    This week, Jason is joined by the Curious Canadian David Arduin to break down the Kyle Cooke episode!

    Jason and David dive in to why they think that Kyle felt comfortable coming on to Trading Secrets to talk about the drama and using business facts over gossip, how Kyle showed a different side of himself on the episode, what a vesting period is and what it means for a company, what current ratio is, the different kinds of SBA loans, how they think the drama will impact the businesses, navigating business with friends and family, and playing devil's advocate.

    It’s an episode you can’t afford to miss! 

    Host: Jason Tartick
    Co-Host: David Arduin
    Audio: John Gurney

    Stay connected with the Trading Secrets Podcast! 
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    The Farmer's Dog:
    This spring, brighten up your dog’s bowl with fresh, healthy food. Get 50% off your first box, delivered to your door here

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    Trading Secrets
    enJune 06, 2024

    171. Bravo’s Kyle Cooke on navigating hard lessons when friendship and love meets business, importance of transparency, landing a $4.2M SBA loan, and the truths behind entrepreneurship

    171. Bravo’s Kyle Cooke on navigating hard lessons when friendship and love meets business, importance of transparency, landing a $4.2M SBA loan, and the truths behind entrepreneurship
    This week, Jason is joined by reality TV personality and entrepreneur Kyle Cooke for the second time! 

    Kyle was last on the show two years ago to talk about his sparkling hard teas and canned cocktail company Loverboy in addition to his experience being on Bravo’s hit show, Summer House. In more recent news, Kyle has been in the hot seat for some recent drama regarding his friend and Summer House co-star Craig Conover partnering with a competing brand of Loverboy. Kyle gives insight to the conflict between Loverboy and competitor Spritz Society on Watch What Happens Live, what he would do differently looking back in hindsight, the behind-the-scenes of the business of Loverboy, how he found out about the collaboration from Craig and the conversation they had, the importance of honesty and transparency, and how the situation is more gossip than an actual business case. Kyle also reveals what really goes into entrepreneurship, qualifying for an SBA loan worth millions, clearing up the truth and falses between business and pop culture, and how he balances his relationship and his business. Who has equity in the business? How much did he raise initially? 

    Kyle reveals all that and so much more in another episode you can’t afford to miss! 

    Host: Jason Tartick
    Co-Host: David Arduin
    Audio: John Gurney
    Guests: Kyle Cooke

    Stay connected with the Trading Secrets Podcast! 
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    Trading Secrets Steals & Deals!
    Monarch Money:
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    Trading Secrets
    enJune 03, 2024

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