#78 - The SECRETS Behind MeetUp's Growth with Eileen Gilbertson

In our 87 edition of MoM, we're joined by Erica Morgenstern, CMO of Personify Health. Join us as we dive into the art of effective communication across diverse audiences. Erica shares her journey, including memorable moments working with global brands and insights into seizing opportunities for growth.

If you're ready for a dose of marketing inspiration and a few laughs along the way, hit play now and subscribe to our channel for more captivating conversations with industry leaders like Erica Morgenstern.

Plus, don't miss out on the hilarious joke segment and some fiery hot sauce challenges! 🔥

Highlights:
00:00 to 01:57 - Intro
01:58 to 02:57 - Hot sauce show off
02:57 to 5:01 - 1st shot
5:02 to 8:07 - About Erica
8:08 to 13:15 - Communication strategies
13:16 to 17:50 -About Personified Health
17:51 to 21:50 - Sponsorships and all about Event
Activations
21:51 to  30:20 - Embracing extremes in business strategies & AI
30:21 to 34:20 - 3rd shot of hot sauce
34:21 to 36:20 - Light-hearted joke segment
36:21 to 39:35 - Erica's insights on CHAT GPT
39:36 to 41:15 - Challenges in contemporary marketing
41:16 to 43:30 - 4th shot of hot sauce
43:31 to 53:15 - Prioritizing authenticity in marketing efforts
53:16 to 55:00 - Reflections on past experiences
55:01 to 58:00 -  Importance of diversifying portfolios
58:01 to 59:00 - 5th shot of hot sauce
59:01 to 59:45 - Effective communication strategies
59:46 to 1:00:38 - Tips for connecting with Erica

Don't miss out on the fun - hit play now and leave us in the comments your favorite quote of the episode! 

🌟Connect with Erica MorgenStern: https://www.linkedin.com/in/ericamorgenstern/ 
🌟Explore about Personify Health: https://community.virginpulse.com/personify-health
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

Need a break from boring marketing talk?🚀 Get ready to laugh and learn with Karna Crawford, the visionary CMO of Marqeta, they create tailored and embedded financial solutions that cater to the evolving needs of today's consumers, empowering clients to shake things up and unleash groundbreaking products.

Simon and Karna when through a rollercoaster of insights, from hot sauce challenges to deep dives into marketing magic, this episode packs a punch!

Don't miss out on the fun - hit play now and leave us in the comments your favorite quote of the episode! 

🌟Connect with Karna Crawford:  /karnacrawford  
🌟Explore about Marqeta: https://www.marqeta.com/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

Nowadays EVERYTHING, EVERYWHERE it's about AI, how robots are more and more efficient and take over the spotlight in many different fields. In this episode, we get to know more about human psychology and its relationship with marketing with Ben Lazar, SVP of AlayaCare, a groundbreaking company that has transformed home-based care with an end-to-end software platform. Revolutionizing the life cycle of their customers with innovative solutions for the future of healthcare.

Ben unveils the secrets behind successful marketing strategies, we have explored the intersection of marketing, really invaluable insights about psychology and marketing, business strategy and so much more, obviously with the required spicy hot sauce challenges.

Highlights:

0:00 - Intro
3:16 - About Ben's Career
6:05 - Hot Sauce Intro
7:35 - First shot of hot sauce 🔥
9:20 - About Alayacare
12:55 - Alayacare's $115 million D round
14:30 - Their mission is to help people
15:25 - About Alayacare Valuation 
16:05 - 2nd shot of hot sauce 🔥
17:00 - Alayacare’s marketing efforts
21:22 - Personalizing message for platforms and Alayacare
24:22 - Marketing automation process
28:05 - Advice for young marketers
33:05 - Starting a company from scratch insights
39:05 - Marketing budget breakdown
44:19 - Marketing budget specifics
45:26 - Events strategy overview
48:20 - Event budgeting: most vs. least expensive
49:25 - Annual event count
50:00 - Ben’s CMO salary 
50:30 - Third hot sauce shot 🔥
51:02 - Ben's views on the recession
58:25 - Joke segment
1:00:30 - Finding Ben + Goodbyes
--

Connect with Ben Lazar: / benjaminlazar

Explore about AlayaCare: https://alayacare.com/

--

Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4
Apple Podcast: https://bit.ly/3HmX3Fm

Whether you're a marketing veteran or a newcomer to the field, this episode is a treasure trove of valuable insights on leveraging advanced technologies for impactful marketing outcomes. In this Episode, Mark Gambill, currently CMO at Board International brings a wealth of knowledge in Digital Strategy, Marketing Management, Market Planning, Customer Acquisition, Business Development, and more.

During the Episode we talked about the integration of AI and Machine Learning in modern marketing strategies, opportunities navigation and risks associated with AI in marketing. Mark shared a few insights into the application of Augmented Analytics in business development and of course some of Mark's journey and achievements as a marketing leader in the tech and SaaS sectors.

Highlights:
1:35 - Intro
2:20 - A bit about Mark's background
3:55 - Hot sauce #1
6:55 - About Board International
8:55 - Mark's marketing career journey
10:55 - Preferred industries and company stages
12:35 - Company fundraising - undisclosed
13:35 - Hot sauce #2
14:35 - Board International's revenue insights
17:45 - 2024 ideas and successful 2023 strategies
22:45 - Marketing spending and budgeting
25:30 - Hot sauce #3 - Simon's sinuses open up!
26:15 - Motivating C-suites to attend events
30:50 - The future of IRL events in 2024
34:20 - Event budgeting and success factors
38:05 - Hot sauce joke and wife comment
39:45 - Best-performing platform and outreach strategies
43:30 - Customer conversion tips
46:05 - 2024 trends and AI's relevance
48:00 - Joke segment
50:35 - Mark's background and marketing philosophy
54:40 - Mark's 2024 goals
57:40 - Hot sauce #4
59:30 - Reaching out to Mark
1:00:35 - Goodbyes

--
Connect with Mark: https://www.linkedin.com/in/mgambill/  
Learn more about Board International: https://www.linkedin.com/company/board/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

Dive into the world of data-driven marketing on Marketing on Mars with Kellie Castruita Specter of The WNET Group! 🌟 In this episode, Kellie reveals how data shapes audience engagement and drives strategy for major PBS and NPR media content.

 

Learn from her experiences in harnessing data for creative marketing solutions and the unique challenges in promoting diverse media content. A must-watch for marketing enthusiasts and professionals eager to understand the role of data in the dynamic world of public media.

Highlights:
0:00 - Intro
1:31 - Hot sauce #1
3:51 - Kellie's journey
7:31 - About The WNET Group and how they make money
10:24 - Top 3 largest donors 
10:42 - Hot sauce #2
11:27 - Spiciest thing Kellie's tried 
11:36 - How does one become a donor? Is it anonymous?
13:11 - Drivers of fundraising
15:31 - Events before and after COVID
16:31 - "We've never helped so many people" 
18:36 - 144MM budget and where it goes
21:01 - Being creative with a tight budget
23:01 - Podcasts and why they're good
23:11 - Targeting the right people on a budget 
24:11 - How does Kellie's company target the right people? 3 main buckets
26:16 - % spend on each marketing channel
27:41 - Thoughts on TikToker's 
28:41 - About the SM platforms 
30:31 - DATA: Back in the day vs. NOW 
31:39 - Utilizing data in today's marketing 
33:01 - Data's importance 
34:31 - Hot sauce #3
36:16 - About Kellie's background
37:31 - Kellie's superpower - saying yes to everything 
40:06 - Kellie's greatest leadership traits
41:41 - Growing as a leader
43:01 - Dad jokes segment
45:21 - More about Kellie's background and education
48:01 - Entertainment before vs now
49:51 - The group phenomenon and why America left it
52:31 - Goodbyes

--
Connect with Kellie Castruita Specter: / kellie-castruita-specter-71145  
Explore The WNET Group: / thewnetgroup  
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm

IT’S TIIIIIIIIIIME🎄🎁⛄ We are unwrapping the gift of marketing wisdom this holiday season! In this Episode, our Guest, Stephen Anderson, had a prepared some surprises for Simon and all of us while talking all his CMO insights about the industry.

Stephen Anderson is the CMO of two big companies: ISB Global Services and FocusPoint International. Get ready for a festive treat in our lastest latest episode of Marketing on Mars!

FocusPoint International is a global critical event management company, offering technology, indemnity solutions, and expertise in incident management and emergency response. 🌟

ISB Global Services (ISB) offers comprehensive services, including background checks, driver qualification systems, supply chain security programs, insurtech, and insurance-related investigations. 🌟

Highlights:

0:00 - Intro
3:50 - Stephen's Christmas Chimney Costume
4:40 - Hot sauce #1
5:58 - About FocusPoint International, Dalton Capital, ISB
7:53 - Hot sauce question on revenue
8:28 - SURPRISE GIVEAWAY! + 1ST GIFT + Hot sauce #2
11:09 - Fundraising and major investors
13:03 - Target market insights
15:08 - Marketing strategy: Trades, partnerships, online ads and Budget
18:18 - LO-NO strategy: Low-to-no cost marketing
19:41 - Marketing superpower: Multi-channel collaboration
21:03 - Stephen's interest in AI
22:30 - AI in workflow enhancement
22:38 - AI replacing senior roles: An AI CEO?
25:51 - Tradeshows insights and strategies
28:08 - Rising trend of small events
30:38 - Importance of fun in events
33:58 - Key associations and partnerships
36:03 - Hiring practices and employee search
38:18 - Ego management and motivation in marketing
41:03 - Marketing evolution and curiosity
42:28 - Hot sauce #3: Competitor collaboration
43:38 - 2nd GIFT!
45:00 - Major clients: Uber, Motorola, and others
46:40 - Upcoming partnerships and clients
47:30 - Hot sauce #4: CMO's salary
48:30 - 3rd GIFT!
51:28 - Dad jokes segment
52:38 - Hot sauce #5
53:12 - Instructions for winning gifts
54:50 - Stephen's upbringing, dreams, and mentors
58:40 - Stephen's main goals for 2024
1:01:10 - Simon's basketball gatherings
1:02:13 - Goodbyes and where to find Stephen

Stephen brings an exceptional expertise in corporate communications and organizational marketing management, showcasing a unique knowledge base in the field.

Look at this list of incredible GIFTS you can win participating: 
Gift 1: Motorola emergency SOS satellite device
Gift 2: Pullpatch hat
Gift 3: original Stephen Anderson painting 

You have time until January 12th! 🚀 Click subscribe button to get the alert of the LIVE where we will be announcing the lucky winners! 
--

Find the hidden connections across online and in-person data to drive loyalty and sales anywhere.

Check out ISB Global Services: https://www.isbglobalservices.com/
Check our Focus Point: https://www.focuspointintl.com/

Connect with Stephen Anderson: www.linkedin.com/in/stephen-anderson-a6879595

—

Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Tiktok- https://bit.ly/3b8xyKS

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

Apple Podcast: https://bit.ly/3HmX3Fm

Get ready for a festive treat in our latest episode of Marketing on Mars featuring Megan McDonagh, CMO of Amperity! 🎉

We're unwrapping insights into Amperity's financial success, top-tier investors, and their transformative impact on partnering companies.

Megan shares her unique journey, comparing past experiences to her current role. Plus, we delve into the world of networking, from guest panels to more intimate gatherings like dinners and happy hours.

Megan even gifts us her vision of what's on the horizon for tech in this special holiday-themed episode! 🌟

Amperity is the customer data platform that helps brands build the unified first-party customer data foundation they need to grow revenue, reduce costs, save time, and stay compliant.

--

Find the hidden connections across online and in-person data to drive loyalty and sales anywhere.

Check out Amperity: https://amperity.com

Connect with Megan McDonagh: https://www.linkedin.com/in/meganmcdonagh/

—

Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Tiktok- https://bit.ly/3b8xyKS

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

Apple Podcast: https://bit.ly/3HmX3Fm

In our latest Marketing on Mars episode, Simon had an insightful chat with Eileen Gilbertson, the CMO of Meetup, the platform connecting people to do more of what they love.

Discover Meetup's top 3 marketing channels, their secrets to successful community building, and how they've achieved their goals in brand awareness, events, and content marketing.

Eileen also shares some fascinating insights into Meetup's revenue, her CMO journey, and much more!

Meetup brings people together to create thriving communities. Show up. Change lives.
—
Empowering personal and professional growth through real human connections.

Check out Meetup: https://www.meetup.com/find/
Connect with Eileen Gilbertson: https://www.linkedin.com/in/egilbertson/
—
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Tiktok- https://bit.ly/3b8xyKS

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

Apple Podcast: https://bit.ly/3HmX3Fm

In our latest Marketing on Mars episode, Simon had an insightful chat with Eileen Gilbertson, the CMO of Meetup, the platform connecting people to do more of what they love.

Discover Meetup's top 3 marketing channels, their secrets to successful community building, and how they've achieved their goals in brand awareness, events, and content marketing.

Eileen also shares some fascinating insights into Meetup's revenue, her CMO journey, and much more!

—

Empowering personal and professional growth through real human connections.

Check out Meetup: https://www.meetup.com/find/
Connect with Eileen Gilbertson: https://www.linkedin.com/in/egilbertson/

—

Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com

Spotify- https://spoti.fi/3dKqHZG

Tiktok- https://bit.ly/3b8xyKS

Instagram- https://bit.ly/3U23sdM

Linkedin- https://bit.ly/3J7Hotb

Youtube Channel- https://bit.ly/3zzum4u

Apple Podcast: https://bit.ly/3HmX3Fm

In this episode of Marketing on Mars, join Simon as he sits down with the incredible Andy Cunningham, Founder of Cunningham Collective, a renowned Marketing Consultancy Firm based in Silicon Valley.

They dive deep into Andy's remarkable journey, from building and selling her first company for a whopping $75 million to her transformative experiences afterward.

Discover Andy's secrets of networking that have helped her amass a super-sized network, and gain insights into her current endeavors and major clients.

Cunningham Collective is an award-winning marketing, brand and communication strategy firm that helps technology-driven enterprises and startups deliver transformational results.
--
Build a market-leading brand. Start with strategy. Position to win. Control the narrative.

Check out Cunningham Collective: https://www.cunninghamcollective.com
Connect with Andy Cunningham: https://www.linkedin.com/in/andreacunningham/
--
Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

Website- https://marketingonmars.com
Spotify- https://spoti.fi/3dKqHZG
Tiktok- https://bit.ly/3b8xyKS
Instagram- https://bit.ly/3U23sdM
Linkedin- https://bit.ly/3J7Hotb
Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm