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    792: Perfect Sitemaps for SEO

    enJuly 08, 2024

    Podcast Summary

    • Website sitemap, SEOCreating a well-structured sitemap is crucial for optimizing a website for search engines. Proper planning and implementation can significantly improve SEO performance.

      Having a well-structured site map is crucial for optimizing a website for search engines and ensuring accurate listing of all pages. Scott, a developer from Denver, shared his experience of attending a conference where he appreciated the organization's attention to detail, such as providing speakers with their schedules on Google Calendar. While at the conference, he missed a boat to an event but was thankfully saved by an attendee. Back from his trip, he returned to find errors in his application that he could track and fix using Century.io. During the conference, Scott also decided to create a new website for his demos and turned it into a blog. Realizing the importance of SEO, he focused on creating a sitemap. He mentioned that he had previously taken a routine approach to creating sitemaps but emphasized the significance of properly planning and implementing one for improved search engine performance. Century.io, the sponsor of the show, offers a solution for tracking and resolving errors and issues in applications, making it easier to maintain a high-performing website.

    • Site maps for SEOSite maps help search engines discover and crawl pages on a website more efficiently, improving SEO by ensuring all relevant content is indexed and accessible to users.

      A site map is an essential tool for better indexing and monitoring of web pages by search engines. It provides a clear structure of a website, enabling search engines to understand the content and potential updates, leading to improved SEO. Site maps come in various formats, including XML, RSS, and TXT files, with the latter being the simplest format. The file name is not crucial, as long as the search engine can locate the sitemap. The primary function of a site map is to help search engines discover and crawl pages on a website more efficiently. It does not directly impact ranking but is a crucial factor in ensuring all relevant content is indexed and accessible to users.

    • Site Map Naming and PlacementSpecify the path to XML site map when submitting to search engines, use fully qualified URLs, include metadata like change frequency and last modified, limit is 50,000 URLs and 50MB, separate site maps for different content types

      When creating a site map for your website, you have flexibility in naming it and placing it, as long as you specify the path to it when submitting it to search engines. The most common format for a site map is XML due to its ability to provide more information and allow for indexing of media. The limit for a site map is 50,000 URLs and 50 megabytes, and if you have a large site with multiple types of content, you may have separate site maps for each type. It's important to use fully qualified URLs in your site map and include important metadata such as change frequency and last modified. However, according to the discussion, change frequency is ignored by Google.

    • Sitemap best practices for GoogleInclude last modified date consistently in your sitemap for Google, while priority and change frequency are optional but can be used for other search engines.

      While Google ignores the use of priority and change frequency in sitemaps, it still makes sense to include them. The last modified date, however, is the only one that truly matters and should be used consistently. Last mod is important for Google to determine which content has been recently updated. It's recommended to use priority and change frequency if you're using other search engines like Bing, but they are not essential for Google. Dynamic user pages and URLs with parameters should not be included in your sitemap as they don't need to be indexed by search engines. The syntax website, for example, should have its priority and change frequency updated, but the focus should be on ensuring accurate last modified dates for each page. The recent algorithm change by Google has led to an increase in the visibility of content, and using best practices like proper sitemap management can further improve search engine performance.

    • Sitemap creation and SEOCreating and maintaining an accurate sitemap is crucial for SEO. Exclude redirects, duplicate, or disallowed pages, and future shows. Use site map generators, plugins, or create an XML file manually, but avoid generating it manually for efficiency.

      Creating and maintaining an accurate and up-to-date sitemap is crucial for search engine optimization (SEO). Redirects, duplicate or disallowed pages, and future shows should not be included in your sitemap. There are different ways to create a sitemap, such as using site map generators or creating it manually. If you're using a meta framework, there are likely plugins available to help you generate a sitemap. Alternatively, you can create an XML file manually, giving you full control over the content. Remember to avoid generating sitemaps manually as it can be time-consuming. It's essential to filter out future shows or pages that are not yet published to prevent search engines from crawling and indexing outdated or incorrect content. Overall, using a site map generator or a method that's baked into your platform is the most efficient way to create and maintain an accurate sitemap for your website.

    • Sitemap creation and managementCreate sitemaps for efficient crawling and indexing, deal with data objects first, validate and submit to search engines, use caching and CDNs, consider JSON LD and video tags

      Creating and managing a sitemap for a website is an essential part of search engine optimization. Sitemaps help search engines like Google and Bing to efficiently crawl and index your site's pages. When creating a sitemap, it's better to deal with data objects first and then convert them to XML before submission. After validating the sitemap, submit it to search engine webmaster tools like Google Search Console and Bing Webmaster Tools to ensure proper indexing. Caching and using a Content Delivery Network (CDN) can also help reduce the load on your database and save bandwidth. Additionally, consider using JSON LD or specific video tags for site map.xml to provide additional information about videos on your site. Don't forget to validate your sitemap regularly to ensure its accuracy and submit any updates to the search engines.

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