Podcast Summary
Targeting audience needs on social media: Understanding the unique needs and pain points of target audience and utilizing the right social media platforms can help businesses effectively use paid ads to reach and engage them, increasing campaign value.
Effective use of paid ads for businesses, regardless of size, requires understanding the unique needs and pain points of the target audience and utilizing the right platforms to reach them. For example, a dental recruiting business could benefit from targeting dentists on social media platforms like Instagram and Facebook, speaking to their desire for work-life balance and retirement plans. Local businesses, such as an acupuncture clinic, can also succeed with paid ads by offering free or low-cost incentives and focusing on the convenience and familiarity of their services. Additionally, creating a well-designed sales process and adding filters to attract high-quality leads can increase the effectiveness and value of paid ad campaigns.
Podcast marketing strategy: Retargeting campaigns, owning your terms, and authentic content boost success. Prioritize valuable, authentic content to build trust. Consider selling before treating in acupuncture businesses.
Effectively utilizing a combination of retargeting campaigns, owning your own terms, and providing valuable, authentic content can significantly boost the success of a business, particularly in the context of a podcast. This approach allows you to reach and engage with your audience in a targeted and effective manner, ultimately leading to increased sales and growth. Additionally, it's important to prioritize providing valuable, authentic content in order to build trust and credibility with potential customers. This can be achieved by letting your clients speak for you through testimonials and proof, as opposed to focusing solely on promoting yourself. By focusing on the needs and desires of your audience, you can create a compelling and authentic brand that resonates with them and sets you apart from competitors. Another key takeaway is the importance of selling before treating in the context of an acupuncture business. This approach allows you to secure a card on file and close the sale before providing the treatment, ensuring that you are able to follow up and continue the business relationship. However, this may not be the best approach for all businesses, and it's important to consider your specific industry and business model when determining the best sales strategy.
Creating compelling proof and ads: To create compelling proof and ads, consider factors like in-person interactions, live events, personalized approaches, and results that closely align with your goals. Use real-life examples, clear explanations, and guarantees to build trust, and start with platforms like Facebook and Instagram for targeting. A two-call close can help ensure a good fit for both parties.
Creating compelling proof and ads requires considering various factors that make something more engaging. These include in-person interactions, live events, personalized approaches, and results that closely align with your goals. For instance, if you're targeting business owners to hire virtual assistants (VA) for their service-based companies, such as home services, you can create a compelling ad by demonstrating the cost savings and increased profits they can achieve. By using real-life examples and clear explanations, you can show how much money they could save compared to hiring additional staff and offer a guarantee to build trust. Start with platforms like Facebook and Instagram for targeting, and remember that a two-call close can help ensure a good fit for both parties. Ultimately, the key is to create authentic, results-driven proof that resonates with your audience and builds trust in the marketplace.
Advertising strategy: Focus on one main ad, allocate resources wisely, expand business when possible, understand market and customer needs, and balance consistency and innovation.
Effective advertising requires a strategic approach. This includes focusing on one main ad (70% of resources) while testing variations and new ideas (20% and 10% respectively). Beginners should target their existing email list (over 1,000 contacts) for initial ad campaigns. Allocating time and resources wisely is crucial, with the main ad receiving the most attention first. Investing in expanding your business, such as opening new locations, can also be beneficial when resources allow. Additionally, understanding your market and customer needs is essential for successful ad campaigns. For instance, in the assisted living industry, having a waitlist can be effective if there's a demand for a limited number of spots. Overall, a successful ad strategy involves a balance of consistency and innovation, with a focus on delivering value to your audience.
Compliance and Advertising: Compliance audits from specialized firms help ensure ad compliance with Google, increasing chances of successful ad campaigns. Retargeting across multiple platforms is effective for expanding a roofing business, and free audits or consultations can generate leads in the real estate industry.
Scaling a business, especially in the health or home improvement industries, requires addressing compliance issues and effectively utilizing various advertising platforms. Compliance audits from specialized firms can ensure ad compliance with Google, improving the chances of successful ad campaigns. For expanding a roofing business, retargeting across multiple platforms is an effective first step. Facebook and Instagram, despite an aging demographic, offer a large potential customer base due to their high user numbers. Free audits or consultations can be an effective way to generate leads, with a two-call close strategy. To increase ROAS and build trust in real estate, long-term content creation is crucial for organic growth, even if it's a slower process. Over time, this strategy can lead to a larger and more engaged audience, ultimately contributing to the success of the business.
Proof of Results: Unique selling propositions are strengthened by believable mechanisms backed up by solid proof, such as case studies, testimonials, and group funnels, which can convert up to 10% of opt-ins and build trust with potential customers.
Having a large audience and the ability to run ads, combined with creating compelling content, makes for a powerful business weapon. However, what truly sets businesses apart in the marketplace is not just promises, but proof of results. While many businesses may make similar promises, the unique selling proposition lies in the believable mechanisms backed up by solid proof. A great example of this is a unique business model or process that has been proven to work through case studies or testimonials. Additionally, group funnels can be an effective way to build trust and convert leads beyond just proof. These funnels function like an email list but are more engaging, and they can convert up to 10% of opt-ins into the next level. By focusing on adding more proof, making more content, and considering a group funnel, businesses can differentiate themselves and build trust with potential customers.