#8: Influencers Made Me Do It

In this episode of Marketing Made Me Do It, we dive into the fashion world and compare marketing in fashion to marketing in other industries. Topics we touch on include:

• Kleider Machen Leute (Clothes Make People)
• Cialdini’s principles of influence (social proof & scarcity)
• Fast Fashion

Learn more about us, Sydney & Silvia, as we unpack some personal stories about trends we followed (ones that we maybe shouldn't have?) and reflect on factors that influence(d) our decision-making and purchasing behavior.

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review! 

On today's episode, we're talking about brand disasters, and by "brand disasters," we mean those huge fails that have people asking, "Is there any way out of this for them?" We're covering brand disasters like: 

• The Jack In the Box E-Coli Outbreak
• Volkswagon's Defeat Device Fraud

What's the best thing for a brand to do when disaster strikes? What is PR and how is that used to a brand's advantage? As consumers, how should we respond when brands fail?

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review! 

Today's episode is all about the world of influence and influencer marketing. Join us as we dive into how social media influencers sway our decision making to benefit themselves, other brands, and brand identities (and potentially to the dismay of our wallets). Learn how to distinguish between:

• Affiliate Marketing
• Sponsored Posts
• Brand Collaborations
• Brand Sponsorships
• Brand Ambassadors

Don't miss out as we review a couple of ethically questionable influencer campaigns as well!

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review! 

Welcome to the 1950s! For today's episode, we're jumping into our time machines to explore the golden age of JELLO, luxury cigarettes, and low-resolution television sets. Join us as we dive deep into the post-World War II era to uncover the social norms that shaped the marketing of this decade. 

We're exploring the ads found in vintage "True Story" magazines and discussing how marketing's changed over the last 70 years... and the ways it's stayed the same.

Join us as we chat about:

• Vintage advertisements 
• Social norms & how they impact advertising
• How gender roles are perpetuated within marketing
• The importance of diversity in marketing
• & more...

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review! 

On this week's marketing minisode, Silvia is unboxing a surprise package from Sydney. We're also covering the news about the return of the Fyre Festival. 

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram. 

And, if you liked this episode, subscribe and leave a review! 

This week's topic is on the more fun side where we're discussing questionable rebrands. The good, the bad, and the ones where you're just scratching your head, asking why? Rebrands often influence our purchasing behavior and loyalty toward brands that we may have been following and supporting for a long time. But, why do brands rebrand? What are the consequences for the brand and the consumer? Join us as we hand out our best and worst rebranding awards and listen in as we discuss brands like:

• Kia (or KN cars?!)
• Boxycharm and Ipsy
• Lego
• Netflix and Qwikster
• Guinness
• Dunkin' Donuts

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review! 

Watch out, this episode is going viral!  

We're all exposed to new viral trends every day, but what causes something to "go viral?" Is it the beefy marketing budget? Or maybe it's because everybody's talking about it? While experts don't agree on what causes something to "go viral," we've identified several different ways that something could explode in popularity. In today's episode, we're exploring:

• Word of Mouth trends (the cronut... yum!)
• Sponsored trends (Fyre Festival, count me out) 
• Incentivized trends (Dropbox... friends give friends more storage)
• User-generated trends (McDonald's Grimace shake trend... McDonald's dark side) 
• Cause-based trends (TOMs gives back, and we help!)

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review! 

On this week's marketing minisode, your hosts Silvia Dieter and Sydney Bingham are talking about Elon Musk's messy rebrand from Twitter to .... X(?). We're also covering the Twitch streamer giveaway that became viral and turned violent in New York.

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram. 

And, if you liked this episode, subscribe and leave a review! 

Have you fallen victim to messaging like one-time-offer, last chance, don’t miss out, when it’s gone, it’s gone, only on sale for 24 hours? If so, this episode is for you!

In this episode of Marketing Made Me Do It, we're diving into the way scarcity marketing impacts our purchasing behavior and plays into the psychological phenomenon of FOMO (the fear of missing out). Tune in as we discuss and give real-life examples of the four types of scarcity marketing:

• Exclusivity
• Rarity 
• Urgency 
• Excess Demand

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review! 

On this week's marketing minisode, your hosts Silvia Dieter and Sydney Bingham are talking about Barbenheimer, the Barbie vs. Oppenheimer movie release and marketing overlap, as well as how Amazon is staying relevant with their back-to-school campaign.

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram. 

And, if you liked this episode, subscribe and leave a review!