Kerry’s agency was a lifestyle business. She had no idea. But when she discovered this, she wanted a growth business.
She maximized the value of her agency beyond the revenue and profit margin. She focused on differentiation, processes and specialization — working with B2B tech firms.
She also stopped thinking of her employees as family and started thinking of them as team members.
Something must have worked. Because along the way, she was approached 7 times before finally selling.
Now she runs the global office for North America for Publitek. She’s happier than ever.
Join us for episode eight where we chat about her climb, leadership, acquisition targets, communicating expectations, and more.
Show Notes
Kerry’s Agency - https://www.publitek.com/
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Ep #95 - Fractional Expertise with Casey Stanton - It's another episode of The Climb brought to you by the Digital Mastermind Group. Today Jon speaks with Casey Stanton on what it's like to be a fractional CMO.
Ep #94 - Relationships at Scale with Dan Englander - Join us for another edition of The Climb brought to you by The Digital Mastermind Group. Today Jon speaks with Dan Englander author of the book Relationships at Scale, and David and Jon discuss how they have approached the topic.
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Ep #92 - Buyable with Steve Preda - Jon speaks with author Steve Preda about making your business buyable. In another production of The Climb produced by The Digital Mastermind, Jon and Dave discuss goals and aligning your business in order to be buyable, join us!
Ep #91 - Adding Value with Philippe Kwiatkowski - The Climb is back with another Digital Mastermind Group Production, Jon speaks with Philippe Kwiatkowski about adding value through cold emailing.
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