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    841: Adam Bornstein | The Real Skinny on the Weight Loss Industry

    en-usMay 30, 2023
    What does the wellness industry often oversimplify?
    How do all-or-nothing beliefs impact weight loss?
    What approach is suggested for sustainable eating habits?
    Why are quick-fix diets considered manipulative?
    What is the recommended healthy weight loss rate?

    Podcast Summary

    • Critical Perspective on the Wellness IndustryThe wellness industry oversimplifies complex health issues and overcomplicates solutions, leading to all-or-nothing beliefs and unrealistic expectations that often result in failure. Stress and calorie restriction can negatively impact the brain, and obesity is often misunderstood and misrepresented in the industry.

      The wellness industry often oversimplifies complex health issues and overcomplicates solutions to sell routines, diets, and supplements. In this episode of The Jordan Harbinger Show, Jordan and his guest, Adam Bornstein, discuss how common beliefs and mindsets around fitness and weight loss, which are promoted by the wellness industry, don't serve us well. They explore how all-or-nothing beliefs can lead to failure, the impact of stress and calorie restriction on the brain, and the role of obesity in the wellness industry. While some listeners may be well-versed in nutrition and fitness, or not interested in the topic, this episode provides a critical perspective on the wellness industry and its approaches to health and wellness.

    • Dieting Industry's Role in Rising Obesity RatesThe dieting industry's focus on finding a singular villain for health problems can leave people feeling miserable and contribute to rising obesity rates. Instead, a balanced approach to overall wellness is necessary.

      The dieting industry may be contributing to the increasing rates of obesity and poor health rather than helping people improve their wellbeing. The industry often focuses on finding a singular villain, such as fat, carbs, or gluten, and blaming every health problem on it. This approach can leave people feeling miserable and worthless in their quest for better health. The speaker suggests that instead of looking for a magic pill or quick fix, we should consider the multiple factors contributing to poor health and focus on overall wellness. The speaker's inspiration for writing the book came from observing the significant increase in the number of people on diets and the corresponding rise in obesity rates. He believes that the wellness industry should be designed to improve overall health, not optimize profits. By looking back to a time when fewer people were on diets and obesity rates were lower, we can see that a more balanced approach to health is necessary.

    • The Diet Industry's ManipulationAvoid extreme diets and focus on sustainable, balanced eating habits for long-term health and well-being.

      The diet industry often pushes extreme plans that are unsustainable and can lead to a cycle of weight loss and gain. This is due in part to the manipulation of fear, shame, and guilt to sell products, as well as the removal or addition of certain nutrients like fat and sugar. The average person can only stick to a diet for a few weeks before burning out, leading to feelings of failure and giving up entirely. Instead of focusing on specific foods or diets as the problem, it's important to consider the sustainability and balance of our eating habits. By asking questions and seeking evidence, we can make informed choices for our own health and well-being.

    • Avoiding the rigged game of dietsFocus on making healthy changes easy and sustainable for long-term success, rather than adhering to extreme diets and all-or-none beliefs.

      The extremes in dieting and health advice can lead to burnout and long-term failure. Instead of adhering to all-or-none beliefs and rigid diets, it's essential to focus on making healthy changes easy and sustainable. The UCLA study shows that dieters often see worse results due to the cycle of losing weight and then regaining more. It's important to avoid the rigged game of diets and instead prioritize behavioral change that makes healthy habits part of an easy and achievable lifestyle. The key is to make changes so small and manageable that failure becomes difficult, allowing for success to build upon itself. So, instead of focusing on extreme factions or black-and-white thinking, aim for sustainable, easy-to-follow behaviors that promote long-term health and wellbeing.

    • Consider reducing sugar intake for better healthReducing sugar in beverages with non-nutritive sweeteners can help lower overall consumption and potentially aid in weight loss. Focus on sustainable habits and beware of exaggerated health claims.

      While sugar in moderation is not inherently bad, consuming large amounts can lead to overeating and an increased calorie intake. Replacing sugary drinks with those containing non-nutritive sweeteners can help reduce overall sugar consumption and potentially lead to weight loss. It's important to consider the role of simple habit changes in overall health and well-being, rather than adopting restrictive diets that may negatively impact social interactions or overall enjoyment of life. Additionally, be wary of manipulation and overstated health claims, and focus on finding a sustainable lifestyle that aligns with your personal goals and values.

    • Airbnb hosting: Sharing personal space with travelersCreating welcoming experiences for guests by providing personal touches and local recommendations can enhance Airbnb hosting. Fasting may not lead to significant weight loss beyond reducing meal frequency, and focusing on overall health and wellbeing is crucial.

      Turning a spare room into an Airbnb not only brings in additional income but also allows hosts to share their personal space with travelers, creating memorable experiences. The hosts discussed the importance of making guests feel welcomed and cherished by providing personal touches and local recommendations. Intermittent fasting, while popular in the fitness world, can impact social life and may not lead to significant weight loss beyond reducing meal frequency. Our brains are wired to pay attention to novel and eye-grabbing things, making it essential to filter information and focus on what truly benefits our health and wellbeing.

    • Creating Sustainable Eating HabitsFocus on practicality, flexibility, and reducing stress to establish sustainable and effective eating habits.

      Creating sustainable and practical eating habits is more effective for long-term weight loss than following strict diets or adhering to specific fasting schedules. The speaker emphasizes the importance of establishing boundaries and making rules that work for an individual's lifestyle, rather than being bound by external rules or restrictions. He also highlights the significance of reducing stress and anxiety around food and eating, and the resilience of the human body. The speaker suggests focusing on simple changes, such as adjusting meal times, to create boundaries and make healthy eating habits easier to maintain. He also criticizes the overcomplication and obsession with diets and fasting, which can lead to unnecessary stress and anxiety. Overall, the key takeaway is to prioritize practicality, flexibility, and reducing stress in order to establish sustainable and effective eating habits.

    • What would health look like if it were easy?Focus on small, sustainable changes for a healthier lifestyle, rather than following extreme diets or workout plans.

      The most effective approach to health and wellness may not be about following complex and inconvenient diets or workout plans, but rather focusing on simplicity and making it a sustainable part of one's lifestyle. This idea was inspired by a colleague named Tim, who despite his strange habit of quickly consuming granola bars before his fast started, taught the speaker an important question: "If this were easy, what would it look like?" When applied to health, the answer was surprisingly different from what diets suggest. Instead of focusing on costly, complex, and inconvenient solutions, the speaker advocates for making healthy choices as easy as possible. This means avoiding extreme diets or workout plans that require significant time and resources, and instead focusing on small, sustainable changes that can be incorporated into daily life. Additionally, be wary of those who profit from promoting fear or complexity in their health advice, as these approaches are often unsustainable and potentially harmful.

    • Focusing on the basics instead of fear-driven decisionsBy focusing on the basics, individuals can make informed choices and potentially achieve better long-term results, instead of relying on fear to make decisions which may lead to short-term fixes with long-term failure.

      Fear and greed are common emotional drivers in marketing, but relying on fear to make decisions can lead to short-term fixes with long-term failure. Many marketers use complexity and hype to appeal to both emotions, but the most effective approaches often involve mastering the basics. For instance, in the context of diets, taking longer to eat meals can lead to eating significantly less food, as it takes around 20 minutes for the stomach to send a signal of fullness to the brain. By focusing on the basics and avoiding fear-driven decisions, individuals can make more informed choices and potentially achieve better long-term results.

    • Eating mindfully to avoid overeatingPay attention to food, eat slowly, and focus on the meal to make healthier choices and feel full

      Paying attention to what we eat and giving our bodies enough time to digest can help us feel full and save significant calories. Our brains and stomachs work together to signal when we're full, but if we're distracted or eating quickly, we may not receive these signals. Studies have shown that people who can see their food on their plate eat less than those who can't. Taking 20 minutes to eat a meal and focusing on the food can help us make healthier choices and avoid overeating. The goal is not to be perfect with our diets, but rather to avoid going 0%. Small changes, like this, can lead to big improvements in our overall health and well-being.

    • Focus on small, achievable goals for a healthier lifestyleAvoid extreme diets and processed foods, focus on making healthy choices most of the time for a sustainable and effective weight loss journey

      The constant bombardment of complicated and unsustainable diet plans can lead to confusion, shame, and a never-ending cycle of failure. Instead of focusing on extreme changes, it's essential to keep things simple and realistic. The diet industry profits from our confusion and desire for quick fixes, but the most effective approach is to focus on small, achievable goals, such as making healthy choices most of the time and avoiding processed foods. The author's call to action is for us to demand better from the industry and support books that provide practical, evidence-based advice to help people live healthier lives.

    • Diet and Publishing Industries: Profit Over People's Well-BeingThe diet and publishing industries perpetuate unsustainable and unhealthy diet trends, contributing to a culture of shame and guilt around food. Instead, we should promote sustainable and enjoyable eating habits for long-term well-being.

      The diet industry and publishing industry often perpetuate unhealthy and unsustainable diet trends, contributing to a culture of shame and guilt around food. The speaker, who wrote a book about challenging this approach, shares his personal experience of feeling trapped in this cycle and the importance of finding a balanced and enjoyable approach to health and nutrition. He criticizes the industry for prioritizing profit over people's well-being and calls for a shift towards promoting sustainable and enjoyable eating habits. The speaker also shares his frustration with the publishing industry's focus on quick-fix solutions and the challenges of getting a book published without a formal proposal. Ultimately, the goal should be to help people find a way to coexist with their food environment rather than constantly fighting against it.

    • Publishing industry focuses on marketing over qualityThe publishing industry prioritizes marketing and exposure over the merit of ideas, making it challenging for creators without a strong marketing presence to secure deals. Be mindful of food manipulation and prioritize nutritious choices.

      The publishing industry prioritizes marketing and exposure over the quality and merit of ideas. This means that even if someone has a great book to offer, but lacks the marketing machine to back it up, they may not get published. Conversely, individuals with little to no original content but a strong marketing presence can still secure lucrative publishing deals. This trend is not only frustrating for creators, but it also has negative implications for society as a whole. Another concerning issue is the manipulation of food by manufacturers, leading to the production and consumption of foods that can trick our brains into wanting more, even when we're full. This, combined with larger portion sizes, has contributed to a culture of overeating and poor health. However, it's essential to remember that moderation is key, and our bodies are resilient. It's not about avoiding these foods altogether, but rather being mindful of our consumption and making sure that most of our meals consist of nutritious, whole foods. Ultimately, it's crucial to strive for a world where ideas and their potential to create positive change are valued above marketing machines and profit margins. Similarly, we must be aware of the ways in which food is manipulated and work towards making healthier choices a priority.

    • Ultra-processed foods can lead to overeating and weight gainLimit ultra-processed foods for healthy eating and weight management, but allow for occasional indulgence in moderation.

      The consumption of ultra-processed foods can lead to overeating and contribute to weight gain, even if the caloric intake is the same as a whole food diet. These foods, which often contain added sugars, fats, and salts, can make people feel almost insatiable and eat up to 500 calories more per meal without realizing it. Limiting these foods and focusing on minimally processed or whole foods can help prevent overeating and make it easier to maintain a healthy weight. Additionally, avoiding certain foods completely can actually lead to eating more calories overall due to increased cravings and desire for those foods. A more effective approach is to allow yourself to enjoy these foods in moderation and practice gratitude and mindfulness when eating them. This can help decrease cravings and improve overall dietary compliance.

    • Quick-fix diets are not sustainable for weight lossFocus on gradual, sustainable weight loss and developing healthy habits for long-term success.

      Quick-fix diets with unrealistic expectations for weight loss are not sustainable and often manipulative. The author emphasizes the importance of a gradual approach to learning and making changes, using the example of learning to swim. These diets often promise significant weight loss within a short period but fail to deliver long-term results. Instead, the author suggests aiming for healthy weight loss of 1-2 pounds per month. Furthermore, people often overestimate what they can achieve in a year and underestimate what they can accomplish over a longer period. The most effective diet, according to a study, is the one with which individuals can comply and sustain in the long term. Therefore, it's essential to focus on developing sustainable behaviors rather than adhering to strict dietary camps. The ultimate goal is to find a balance that allows for enjoyment of food and social situations while promoting overall health and well-being.

    • Trusting your intuition keeps you safeIntuition is knowing without knowing why, crucial for recognizing danger, and can help keep you safe. Be mindful of potential dangers of calorie restriction and focus on sustainable lifestyle changes for overall health and well-being.

      Being aware of your intuition and listening to it can help keep you safe in potentially dangerous situations. Our bodies have an intricate communication system between the gut and the brain, which delivers intuition to us. Intuition is knowing without knowing why, and it's a crucial tool for recognizing danger and avoiding harm. Additionally, it's important to be mindful of the potential dangers of calorie restriction and dieting. Restricting calories can lead to increased cravings and bingeing, which can be detrimental to both physical and mental health. Instead, focus on making sustainable lifestyle changes and allowing yourself to enjoy the foods that bring you joy. Remember, the goal is not just to reach a certain weight or body composition, but to prioritize overall health and well-being.

    • Focus on the process, not just the end goalInvest in your health through small, consistent changes for long-term benefits, rather than relying on quick-fixes or fads.

      Focusing too much on achieving a specific physical goal, like seeing abs, can lead to frustration and demotivation. It's important to remember that progress towards fitness and health is a gradual process, and it's essential to take things one day at a time. The allure of quick-fix diets and fads can be tempting, but they often don't provide long-term health benefits or sustainable results. Instead, focus on making small, consistent changes to your lifestyle and diet, and trust the process. Remember, the ultimate goal is to improve your overall health and well-being, not just to achieve a certain physical appearance. As Jordan Harbinger puts it, "Dig that well before you're thirsty." In other words, invest in your health now, and the rewards will come in time.

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    • After a disturbing incident with two students you mentored, you're grappling with unexpected trauma and insomnia. How can you rebuild your sense of safety and trust? [Thanks to clinical psychologist Dr. Erin Margolis for helping us with this one!]
    • You've leveraged your networking skills to secure two six-figure director-level jobs simultaneously, but you're unsure about disclosing this to one employer. What's your strategy for maintaining integrity while maximizing this opportunity?
    • You've discovered that your friend's cousin's boyfriend, who isn't a licensed dentist, is running an illegal dental practice serving undocumented immigrants. Should you expose him or let him continue helping those in need?
    • In the middle of building a life together, your once-loving husband suddenly asked for a divorce, and you later discovered he was having an affair. Now you're struggling to trust again and wondering if there are any good people left. How will you heal and open yourself to love?
    • Recommendation of the Week: Flipping Out
    • You lost your sister to cancer and realized your mother is a covert narcissist who neglected your dying sibling. Now you're distanced from your family but still hurting. How will you process this grief and move forward?
    • Have any questions, comments, or stories you'd like to share with us? Drop us a line at friday@jordanharbinger.com!
    • Connect with Jordan on Twitter at @JordanHarbinger and Instagram at @jordanharbinger.
    • Connect with Gabriel on Twitter at @GabeMizrahi and Instagram @gabrielmizrahi

    Full show notes and resources can be found here: jordanharbinger.com/1041

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    And...

    1040: Tareena Shakil | An ISIS Recruit's Journey and Escape Part Two

    1040: Tareena Shakil | An ISIS Recruit's Journey and Escape Part Two

    How does ISIS radicalize Westerners? Here, Tareena Shakil, who joined and escaped the group, reveals the manipulation behind her own recruitment. [Pt. 2/2 — find part 1 here!]

    What We Discuss:

    • Tareena Shakil, a British woman, ran away to join ISIS in Syria in 2014 after experiencing domestic abuse and being radicalized online.
    • While in Syria, Tareena realized ISIS was not what she expected and decided to escape across the border to Turkey with her young son.
    • Tareena was arrested upon return to the UK and served three years in prison for joining ISIS. She was the first British woman to be imprisoned for joining the group.
    • Tareena went through a deradicalization program in prison, which she found helpful in understanding how she has been groomed and radicalized.
    • Tareena now works to raise awareness about online radicalization and grooming, showing that it's possible to learn from past mistakes and use one's experiences to prevent others from falling into similar traps. Her story demonstrates the importance of critical thinking and seeking support when feeling vulnerable.
    • And much more — be sure to tune in to part one of this conversation here!

    Full show notes and resources can be found here: jordanharbinger.com/1040

    If you love listening to this show as much as we love making it, would you please peruse and reply to our Membership Survey here?

    And if you're still game to support us, please leave a review here — even one sentence helps! Consider including your Twitter handle so we can thank you personally!

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