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    9 Rules of Entrepreneurship

    en-GBJuly 15, 2022

    Podcast Summary

    • Creating Value in EntrepreneurshipFocus on creating value to exceed costs, view risks as opportunities to create value, and take full responsibility for your business.

      In today's disruptive times, entrepreneurship offers a unique opportunity to create valuable businesses or scale existing ones. Value must always come first, as it is something useful to others that they would pay for or recommend. Entrepreneurship involves taking risks, but it's essential to view these risks as a means to create value and have the freedom, speed, and agility that comes with running your own business. When faced with challenges, such as financial struggles or external disruptions, the solution is always to focus on increasing the value you offer to exceed the costs. By creating more value than the inflationary cost, you can charge more and maintain profitability. Remember, entrepreneurship is not just about taking risks in the hope of profit, but about taking full responsibility and reaping the rewards.

    • Focus on providing value to customersEntrepreneurs should prioritize adding value to customers, rather than being discouraged by external factors, to create successful businesses

      In entrepreneurship, focusing on providing value should always be the priority. Instead of getting discouraged by external factors and blaming circumstances, entrepreneurs should ask themselves how they can add more value to their customers or clients. This can mean offering more information, faster delivery, or more convenient solutions. The ultimate goal of entrepreneurship is not just to make a profit, but to solve a problem or meet a need in the market. Profit is the reward for providing value and solving a problem, rather than the purpose itself. By keeping the focus on value and the needs of the market, entrepreneurs can create meaningful and successful businesses.

    • Fair exchange is key to building a successful businessCreate value, charge a fair price, and maintain fairness for sustainable and scalable success.

      Profit is important but it's not the only goal in entrepreneurship. The real purpose is to create something meaningful, whether it's a mission, a vision, a better product or service, or a solution. To be successful, entrepreneurs must meet their buyers in the middle through fair exchange. Fair exchange is where both parties feel grateful, with the buyer receiving maximum value and the seller making a profit. This sweet spot of optimum gratitude leads to sustainability and scalability. Unfair exchange, on the other hand, is unsustainable and can result in unsatisfied customers or a ponzi scheme. It's essential to offer value and charge a fair price. Entrepreneurs who make too much money or don't offer enough value will eventually lose customers and face consequences. Fair exchange is the key to building a successful and ethical business. Additionally, I'd like to share an opportunity with you. I've trusted my watch dealer, Broadwalk, for many years, and I'm now offering you access to them. Broadwalk sources high-end watches from brands like Rolex, Audemars Piguet, Patek Philippe, and Richard Mille. If you're interested in investing in watches as an asset class, I encourage you to check them out. It's a win-win situation, as you can make a profit while also receiving maximum benefit and utility from your purchase. Remember, unfair exchange can go both ways, and it's crucial to maintain fairness and value in all business transactions.

    • Fair exchange: providing value that matches the costEntrepreneurs must provide value that matches the cost, evolve, take calculated risks, and continuously learn and adapt to stay relevant and successful.

      Fair exchange is crucial for a successful business and entrepreneurship. It's not about charging the lowest price or giving away too much value, but rather providing value that is commensurate with the cost. The value of a product or service is subjective and can vary greatly from person to person. The entrepreneur's role is to remain useful, evolve, and disrupt, taking calculated risks while striving for growth and improvement. Evolution is a natural part of human progress and is essential for entrepreneurs to adapt and stay relevant in their industry. The risk of not starting a business or launching a product or service is greater than the risk of failure, as stagnation can lead to irrelevance and obsolescence. Therefore, it's essential to continuously learn, adapt, and seek feedback to ensure growth and success.

    • Focus on distribution and leverage for growthEntrepreneurs should expand their reach and scale their impact through effective distribution and strategic partnerships to accelerate growth

      Entrepreneurs must embrace both evolution and revolution in their business journey. Evolution represents the slow, steady progress, while revolution brings disruption and change. Every day presents new lessons and opportunities, and sometimes going through tough times is necessary for growth. The sixth rule of entrepreneurship is to focus on creating distribution and leverage. Distribution refers to reach, while leverage represents scale and multiplication. The greater your distribution, the wider your impact and potential revenue. Partnerships, collaborations, social media, and other channels can all contribute to distribution and leverage. By maximizing these elements, entrepreneurs can increase their power and reach new heights in their industry.

    • Focus on value, communication, and connection in entrepreneurshipEntrepreneurs should create value, communicate effectively, and foster human connections while taking risks, revolutionizing industries, and pursuing meaningful missions.

      Entrepreneurs should focus on creating value and meaning through their products or services, while also recognizing the importance of communication, connection, and people within their ecosystem. Entrepreneurship involves taking risks, evolving and revolutionizing industries, and understanding that the reward for solving a problem is often greater than the initial challenge. Remember, the purpose is not just profit, but a meaningful mission that benefits as many people as possible. Even in a world of automation and remote work, human connection remains essential.

    • Embrace challenges for growthEntrepreneurship requires adapting, learning, and letting go to overcome challenges and grow personally and professionally.

      Entrepreneurship involves constant growth and facing new challenges, which can be seen as opportunities for personal and business development. The evolution of a business or an individual never truly ends, and each new level brings new obstacles to overcome. Instead of fighting against these challenges, it's essential to embrace them and understand that they are necessary for growth. Additionally, delegating tasks and letting go of areas of business that don't align with your strengths and passions is crucial for growth and maintaining a healthy work-life balance. So, in essence, entrepreneurship requires a willingness to adapt, learn, and let go to grow.

    • Creating value, taking risks, and striving for fair exchangeEntrepreneurship is about providing meaningful solutions to people while finding the sweet spot of fair exchange, evolving, taking risks, and building strong partnerships.

      Entrepreneurship is a continuous journey of creating value, taking calculated risks, and striving for fair exchange. The ultimate goal is not just profit, but the reward of providing meaningful solutions to maximum numbers of people. It's important to remember that every level of growth brings new challenges, just like completing a level in a video game brings the promise of a harder one ahead. Entrepreneurs must be willing to evolve, take risks, and build strong partnerships to succeed. The key to long-term success lies in finding the sweet spot of fair exchange, where both the entrepreneur and the customer benefit. And through it all, communication, connection, and people are essential in building a thriving company culture.

    • Embrace new challenges and build sustainable income streamsTo succeed as an entrepreneur, let go of fear, learn, earn, invest, and repeat. Take risks and embrace the unknown to face new obstacles and build multiple streams of recurring digital income.

      Entrepreneurship involves continuous growth and facing new challenges at every level. To succeed, one must let go of fear, learn, earn, invest, and repeat to build multiple streams of recurring digital income. It's essential to take risks and embrace the unknown. The speaker encourages listeners to join rob.team for further support and resources. Overall, the key message is that to grow as an entrepreneur, one must be willing to face new obstacles, learn from mistakes, and consistently work towards building sustainable income streams. Remember, not taking risks means missing out on potential opportunities for growth.

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    VALUABLE RESOURCES

    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

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    Rob’s official website: https://robmoore.com/ 

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

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    CONTACT METHOD

    Rob’s official website: https://robmoore.com/ 

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

     

     

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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    VALUABLE RESOURCES

    https://robmoore.com/

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    https://robmoore.com/podbooks

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    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

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    Rob’s official website: https://robmoore.com/ 

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    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

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    ABOUT THE HOST

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    CONTACT METHOD

    Rob’s official website: https://robmoore.com/ 

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

     

     

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    ABOUT THE HOST

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    CONTACT METHOD

    Rob’s official website: https://robmoore.com/ 

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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    BEST MOMENTS

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    "Your values come from your voids. Your voids come from anything that you're too proud or too humble to admit that you see in others inside you."

    "ADHD is a label from pharmaceutical companies to, And from counsellors and psychologists and teachers who aren't aware of how to communicate in kids values. Who are therefore what, just lazy teachers who aren't not intentionally lazy. Or maybe not inspired teachers. They're just not educated. "

     "The real you, authenticity, is seeing both sides simultaneously and embracing them equally."

     "Burnout and boredom are feedback that you're not authentic. They're giving you feedback."

     "Eternal change is constantly changing forms. The master lives in a world where it sees the new forms, dances in the new forms."

     

    VALUABLE RESOURCES

    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    Episode Sponsor - AG1

    Claim your exclusive offer of AG1 at the link below

    drinkag1.com/disruptors

    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

    “If you don't risk anything, you risk everything”

     

    CONTACT METHOD

    Rob’s official website: https://robmoore.com/ 

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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    https://robmoore.com/

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     rob.team

    Episode Sponsor - AG1

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    ABOUT THE HOST

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    CONTACT METHOD

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    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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    Mark Lawrenson Reveals:

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    BEST MOMENTS

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    “The country is knackered”

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    "I'd get slaughtered sometimes, fair enough, doesn't particularly bother me. And then I'd meet somebody and then they say to me, 'Oh you're completely different from what you, when you're commentating,' and I go, 'No I'm not. I'm just the same.'" 

    "One of the problems with the BBC was that they don't really understand things like you've been a footballer and sometimes you get left out. And you get taken off the pitch. And it's as though they can't tell you the bad news." 

    "My biggest disruption was my mum leaving us... We never knew. My mum always said to us, 'You, I'll never tell you what happened, but you would have done the same thing.'"

    "Robert Maxwell owns Derby, Kevin Maxwell owns Oxford... He looked at me and he said, 'What's your problem?' I imagine that, and it just all came out, and I called him every name under the sun. And he looked at me, and he went, 'I quite like you actually.'”

    VALUABLE RESOURCES

    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    Episode Sponsor - AG1

    Claim your exclusive offer of AG1 at the link below

    drinkag1.com/disruptors

    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

    “If you don't risk anything, you risk everything”

     

    CONTACT METHOD

    Rob’s official website: https://robmoore.com/ 

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.



    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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    Rob’s Supercars: Proving the Haters Wrong!

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    For the first time ever, Rob is revealing his entire supercar collection. From the fastest to his ultimate favourite, he talks through each car, revealing what he loves and proving to the haters and trolls what he really owns and drives!

    Rob Reveals:

    • The fastest car he owns
    • How many supercars he owns
    • How much he paid for his supercars
    • Why he loves the pursuit of owning supercars

    BEST MOMENTS

    “This kind of car is going to be good for our filming when we go and visit our guests”

    “It’s impossible for me to get all my cars in one place”

    “This car either makes people orgasm, scream with excitement or panic and nearly have a heart attack”

    “It’s not owning the nice things that’s the pleasure, it’s getting and attaining them”

    VALUABLE RESOURCES

    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    Episode Sponsor - AG1

    Claim your exclusive offer of AG1 at the link below

    drinkag1.com/disruptors

    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

    “If you don't risk anything, you risk everything”

     

    CONTACT METHOD

    Rob’s official website: https://robmoore.com/ 

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

    Disruptors
    en-GBJune 07, 2024

    The Mad Max Prophecy: Dan Pena's Dire Warning for Humanity

    The Mad Max Prophecy: Dan Pena's Dire Warning for Humanity

    Rob interviews the unapologetically controversial Dan Pena. Brace yourself for a wild ride as Pena, an ex-war veteran and successful entrepreneur, unleashes his unfiltered opinions on the world's dire state. From the decline of masculinity to the impending economic tsunami, Pena fearlessly tackles taboo topics with his signature approach. Prepare to be shocked, informed, and inspired by this unforgettable conversation!

    Dan Pena Reveals:

    • The world is devolving, not evolving
    • Why humanity's best days are behind us,
    • What is contributing to the downfall of society
    • The real risks of AI
    • Why confrontation is necessary for success
    • Money is the key to happiness
    • The tactics of the rich in this economic crisis
    • Why governments and media are liars

    BEST MOMENTS

    "The world is soft. It just is. I predicted in 1980, when the wall came down, 1989-90, I said we're gonna go back to Mad Max. Mel Gibson movie, that's where we're headed. Apocalypse."

    "I went out of my way to be around super smart people. I went out of my way to listen to them."

    "The truth always hurts. You mean it hurts yourself, hurts other people? Other people."

    "Money's not the only thing in life, but it's the only one of the only things they keep track of."

    "The secret to your success will be, going from this day forward, how you differentiate K N O W with N O. Knowing when to say no, or if to say no."

    VALUABLE RESOURCES

    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    Episode Sponsor - AG1

    Claim your exclusive offer of AG1 at the link below

    drinkag1.com/disruptors

    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

    “If you don't risk anything, you risk everything”

     

    CONTACT METHOD

    Rob’s official website: https://robmoore.com/ 

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

     

    See omnystudio.com/listener for privacy information.

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

    Disruptors
    en-GBJune 03, 2024

    Related Episodes

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    9 Rules of Entrepreneurship

    Even if money wasn’t part of the equation Rob would still want to be an entrepreneur, it’s what he is great at and it fulfils him. Rob believes entrepreneurship is creating meaningful products and services that the world wants and needs, and in this episode, he shares 9 rules of entrepreneurship he has learnt in the past 15 years. 
     

    KEY TAKEAWAYS  

    1. Value first – You have to give value first, the world is a mirror whatever you give out will come back to you. 
    2. Purpose – You have to make profit as a company but it’s important to start with a purpose, the result of what you do is profit 
    3. Create fair exchange – You can give too much or not enough, getting the balance right is how you become a successful entrepreneur 
    4. Create useful and disruptive progress – Taking risks allows you to be disruptive and create big change, solving big problems and providing the relative reward 
    5. Revolution and evolution 
    6. Creating distribution and leverage 
    7. A company is an eco-system and has a culture – Every company has a unique ecosystem and culture which has a vast impact on the success of the business 
    8. Reward for solving problems – Once you solve on problem, your reward is another problem! 
    9. Growth 

     

    BEST MOMENTS  

    “When you’re an entrepreneur you solve problems, you make profit” 

    “The more people you have, the more leverage and time you have” 

    "You have to let go to grow"

     

    [Business, mindset, entrepreneur, disruptors]

    VALUABLE RESOURCES

    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

    “If you don't risk anything, you risk everything”

    CONTACT METHOD

    Rob’s official website: https://robmoore.com/

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

    Twilio: Jeff Lawson

    Twilio: Jeff Lawson

    When Jeff Lawson co-founded Twilio in 2008, he had already been through a series of start-ups. Some succeeded, others fizzled out—but each provided insights that led him to build one of the most extensive communication platforms in business. Fueled by his frustration juggling customer calls while trying to run a surf and skate store in LA, Lawson realized he could use his coding skills and knowledge of cloud computing to help companies connect with customers. Twilio’s early communications technology quickly gained traction with developers at other start-ups like Uber, which used it to text riders that their car had arrived. Despite early skepticism from investors, Twilio eventually grew into a $4 billion business, with customers like Nike, Toyota, OpenAI, and Airbnb. 


    This episode was produced by Kira Wakeam, with music by Ramtin Arablouei

    Edited by Neva Grant, with research help from Sam Paulson.


    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    #15 - Dr. Iman's Incredible Idea

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    Audio Episode 57 - Headwinds

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