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    902: Michael Easter | Rewiring Your Scarcity Brain in a World of Excess

    en-usSeptember 26, 2023
    What is meant by a 'scarcity brain'?
    How can sharing resources benefit individuals like Jen and Jordan?
    What impact does the desire for status have on behavior?
    How does the 'scarcity loop' affect focus and learning?
    What are some examples of the 'scarcity loop' in modern life?

    Podcast Summary

    • The Scarcity Brain and OverconsumptionOur evolutionary past has led us to crave more of certain things, often leading to overconsumption and addiction. By sharing resources and experiences, we can make the most of what we have and avoid falling into these patterns.

      Our evolutionary past has given us a scarcity brain that makes us crave more of certain things, leading to overconsumption and addiction. Jen and Jordan's experience of turning their home into an Airbnb is an example of how we can make the most of our resources and share our experiences with others. Michael Easter, a researcher and author, explores this concept further in his work, sharing stories of investigating drugs like Captagon in the Middle East to understand the root causes of our cravings. The Jordan Harbinger Show aims to help listeners become better informed and critical thinkers by discussing various topics with fascinating guests, from spies to scientists. If you're interested in understanding the human tendency towards scarcity and its implications, give this episode a listen.

    • Reporting from new environments provides unique stories and insightsExperiencing new environments firsthand can lead to interesting stories and valuable information, but also presents challenges and unhealthy behaviors due to scarcity brain.

      Experiencing new environments firsthand can lead to more interesting stories and valuable information as a journalist. The speaker shares an example from his time in an Iraqi prison, where he encountered drug dealers and terrorists, but also found the police to be humorous and intriguing. He contrasts this with the ease of reporting from behind a screen. The speaker also touches upon the topic of scarcity brain and how it leads to unhealthy behaviors like overeating and binge-watching. The idea is that, despite knowing that everything is fine in moderation, people struggle to achieve satisfaction and often seek more, leading to negative consequences.

    • Ancient Brains and Modern ScarcityOur brains evolved for scarcity but now live in an age of abundance, leading to overconsumption of food, possessions, information, and status.

      Our ancient brains are wired for survival in scarcity, but we now live in an age of abundance. This evolutionary mismatch can lead to overconsumption of food, possessions, information, and even status. For example, we throw away a third of our food in the US, where over half of countries have obesity rates over 20%. We used to own a handful of items and see limited information daily, but now we're bombarded with choices and information, leading to endless consumption. Our ancient brains tell us we need more, but we no longer live in scarcity. This can result in addiction-like behaviors, such as binge-watching TV shows or reading an excessive number of books. Even status games have been amplified with social media, allowing us to influence millions with a single tweet. It's important to be aware of this mismatch and make conscious decisions to avoid overconsumption and maintain a healthy balance.

    • The Scarcity Loop in Modern Life: Overstimulation and DistractionsThe Scarcity Loop, found in various activities like YouTube kids content, social media, and gambling, provides rewards, unpredictability, and quick repeatability, making it hard to resist and negatively impacting focus and learning.

      Our modern world, filled with endless distractions and constant stimuli, can negatively impact our focus and learning, especially in children. The example given is of children's educational content on platforms like YouTube, which can be overstimulating and wasteful. This behavior loop, or "scarcity loop," is a serial killer of moderation, as it provides opportunities for rewards, unpredictability, and quick repeatability, making it hard for individuals to resist engaging in these behaviors, even if they are detrimental in the long run. This loop is not limited to gambling but is also present in social media, dating apps, shopping, sports betting, and other areas of our lives. Understanding this loop can help us make more conscious decisions about how we spend our time and attention.

    • Technology's Gambling-Like AddictionSocial media and gaming apps can be addictive due to their design, inspired by gambling, leading to compulsive behavior and negative consequences.

      Modern technologies, such as social media and gaming apps, can be engineered to keep users engaged for extended periods, creating an environment similar to gambling addiction. The convenience and ease of use of these platforms, combined with the reward of social validation in the form of likes and comments, can lead to compulsive behavior. This is no accident, as the architects of these technologies often draw inspiration from the gambling industry, which has long been known for its ability to captivate and hook users. The rapid-fire nature of these platforms, with autoplay and autoloading features, makes it easy for users to mindlessly consume content, potentially leading to negative consequences such as wasted time, decreased productivity, and even radicalization. It's essential to be aware of these design elements and to use technology responsibly, setting boundaries and taking breaks to maintain a healthy balance.

    • Our fascination with gambling: danger, excitement, and the possibility of winningGambling captivates us due to its unpredictability and potential rewards, providing an escape from everyday life's uncertainties. Contrary to popular belief, casinos do have clocks and use various keys in slot machines.

      Our brains are naturally drawn to things that imply danger or chaos due to our evolutionary past. This is why elements like unpredictability and risk are engaging to us on a core level, and can be found in various forms of entertainment, such as gambling. However, some common beliefs about gambling, like casinos not having clocks or using only the key of C, are myths. The reason people gamble is because it provides a sense of excitement and the possibility of winning, which is an escape from everyday life and its uncertainties. Despite the myths, casinos do have clocks and use various keys in their slot machine compositions. Ultimately, understanding the reasons behind our fascination with gambling can help us appreciate its role in human behavior and entertainment.

    • Understanding the Power of Scarcity and UrgencyScarcity and urgency are psychological triggers that influence consumer behavior heavily in the digital age. Companies use limited-time deals, gamified shopping experiences, and collaborations to capitalize on these triggers, leading to impulse buying and instant gratification.

      Our consumer behavior is heavily influenced by scarcity and urgency, especially in the digital age. Companies have recognized this and have implemented strategies to capitalize on these psychological triggers, such as limited-time deals, gamified shopping experiences, and collaborations with popular brands. This has led to an increase in impulse buying and the ease of satisfying our instant gratification needs. For instance, slot machines have evolved to include trending celebrities or themes to attract players, and tech companies have developed apps that incorporate elements of scarcity and urgency to encourage shopping. This not only makes the shopping experience more engaging but also makes it more difficult for consumers to resist the temptation to buy. The convenience and speed of online shopping have further amplified this trend, allowing us to satisfy our desires almost instantly. Ultimately, understanding the power of scarcity and urgency can help consumers make more informed decisions and potentially save money, while businesses can use this knowledge to effectively market their products and services.

    • The Thrill of Unpredictable Rewards: Shopping vs Drug AddictionThe unpredictability of finding a desirable item or substance can create a 'scarcity loop' leading to addictive behaviors. Focusing on predictable rewards can promote healthier habits.

      The excitement of the search for unpredictable rewards, whether it's through shopping or other activities, can be addictive and reinforce compulsive behaviors. This was discussed in relation to both online shopping and drug addiction. The unpredictability of finding a desirable item or substance, not knowing its exact nature or cost, creates a "scarcity loop" that can be difficult to resist. This concept was illustrated through the example of gamified commerce in China, where sellers make significant sales through live streams, creating a sense of excitement and urgency for buyers. However, it's important to note that this search-driven behavior can have negative consequences, including financial strain and potential harm to one's health. To build healthier habits, focusing on the predictability and consistency of rewards, rather than the thrill of the search, can be a more effective strategy.

    • Addiction and environmentAddiction is not only about the substance, but also the context and environment. Addressing root causes and supportive environments may be more effective than treating addiction as a brain disease.

      Addiction is not just about the substance itself, but also the context and environment surrounding it. The discussion highlights the case of US soldiers in the Vietnam War who used heroin to escape the stresses of war, but were able to stop using once they returned home and their environment changed. This challenges the traditional view of addiction as a brain disease that cannot be overcome. Instead, it suggests that addiction is a symptom of underlying issues, and treating it as a disease may not be the most effective approach. The discussion also emphasizes the importance of addressing the root causes of addiction and providing supportive environments for those struggling with substance use.

    • Pigeons prefer unpredictable rewardsOur brains seek uncertainty, leading to unhealthy patterns. Awareness and intentional choices can help break these cycles.

      Our brains are wired to seek out scarcity and uncertainty, often leading us into unhealthy patterns and behaviors. This was illustrated in a study with pigeons, who consistently chose a less predictable, more uncertain food reward over a more reliable one, even when they lived stimulating lives. The speaker suggests that modern life, with its abundance and lack of immediate consequences, can contribute to this tendency towards seeking out unpredictable rewards, leading to issues like drug use and gambling. To break these cycles, we can become aware of them and make conscious choices to alter our behaviors, or we can change the opportunities and rewards that contribute to the scarcity loops. For example, we can use social media in a more intentional way, following only people who bring positivity into our lives, or we can make food rewards more predictable by planning meals and avoiding impulsive snacking. Understanding the roots of our behavior can help us make more mindful choices and lead healthier, more fulfilling lives.

    • Scarcity loops in junk food consumption: variety, velocity, unpredictability, and statusUnderstanding the scarcity loops of variety, velocity, unpredictability, and status in junk food consumption can help identify and modify unhealthy behaviors.

      Our behavior can be influenced by various factors, including the scarcity loop in junk food consumption. Junk food is popular due to its value, variety, and velocity. Variety keeps us engaged with numerous flavors, and velocity allows us to consume large amounts quickly. Unpredictable rewards, such as those found at a buffet, can also lead to overeating. These principles can be found in other aspects of life, such as shopping or social media use. Status is another scarcity loop that affects us, as caring about status is a universal human desire, even though we may not want to admit it. Our evolutionary past shows that those with higher status were more likely to survive, and today, status remains a significant determinant of our physical health. Understanding these scarcity loops can help us identify and modify unhealthy behaviors.

    • Desire for status can lead to uncomfortable situationsComparing ourselves to others based on superficial measures can lead to discomfort and disconnect, it's essential to recognize and challenge our own biases and strive for empathy and understanding towards others.

      The desire for status and perceived superiority over others can lead to uncomfortable and even unfair situations. The discussion touched upon the example of economy class passengers feeling inferior as they walk past the first class cabin, leading to increased rates of air rage incidents. This desire for status can manifest in various forms, from social media followers to income or even the size of one's house. However, it's essential to remember that everyone values and measures their lives differently, and comparing ourselves to others based on these superficial measures can be misleading. The anecdote about the flight attendant and the man with the duffle bag illustrates the awkwardness and discomfort that can arise when we deliberately put ourselves above others, creating a sense of disconnect and discomfort for all involved. It's crucial to recognize and challenge our own biases and strive for empathy and understanding towards others.

    • Exploring the Power of Scarcity Loop and Gamification for Positive BehaviorsThe scarcity loop and gamification can be effective tools to promote positive behaviors and encourage repeat actions through entertainment and social connection. Examples include Pokemon GO, which encourages physical activity and socialization, but it's important to consider potential downsides and use them responsibly.

      Finding ways to leverage the scarcity loop can lead to engaging and beneficial activities that promote healthy habits and repeat behaviors. An example of this is the Pokemon GO game, which encourages players to go outside, walk, and socialize in order to play. This not only provides entertainment but also promotes physical activity and connects people. The success of Pokemon GO, with over a billion downloads, demonstrates the power of gamification in encouraging positive behaviors. However, it's important to note that not all applications of gamification are beneficial, and it's crucial to consider the potential downsides, such as the potential for distraction or obsession. Overall, the key takeaway is to look for ways to use the scarcity loop and gamification to promote positive behaviors and enhance everyday life.

    • The dangers of focusing on rewards in gamificationGamification can lead to an unhealthy focus on rewards, mislabeling value and prioritizing clear outcomes over intrinsic activities.

      Gamification, or turning everyday activities into games with rewards, can lead to an unhealthy focus on the rewards rather than the original goal of the activity. This can mislabel things and lead us to value clear outcomes over the intrinsic value of the activity itself. For example, in education, students who obsess over grades may not necessarily be the best students, but they are often the ones who get recruited due to their high grades. Similarly, in dating apps like Tinder, the scarcity loop and unpredictable rewards can lead users to pay for features to increase their chances of matches, creating a "hook and charge" model for the companies. It's important to be aware of this trend and strive to focus on the intrinsic value of activities rather than the external rewards.

    • Relying on what we already have or seeking reliable sources for problem-solvingInvesting time and effort in seeking out reliable sources and using problem-solving skills creatively leads to greater internal rewards and a deeper sense of meaning.

      Our tendency as humans to solve problems by acquiring new things or information may not always lead to the most efficient or rewarding outcomes. Instead, relying on what we already have or putting in extra effort to seek out reliable sources can lead to better understanding and long-term retention. This behavior likely stems from our evolutionary past, where possessing more tools and knowledge increased our chances of survival. However, in today's world, with an overwhelming amount of information readily available, it can be challenging to discern what's true and valuable. By investing time and effort in seeking out reliable sources and using our problem-solving skills creatively, we can experience greater internal rewards and a deeper sense of meaning.

    • The limitations of relying too heavily on technology for everyday decisionsOver-reliance on technology for decisions can limit new experiences and potentially lead to missing out on hidden gems, while the overload of information can sometimes result in making worse decisions or wasting time. Striking a balance is crucial.

      While the ease of access to information through technology like Google and review sites can be convenient, it may also lead to missing out on valuable context and experiences. For instance, relying too heavily on Yelp or Rotten Tomatoes for decisions can limit new experiences and potentially lead to missing out on hidden gems. Additionally, the overload of information can sometimes result in making worse decisions or wasting time. Therefore, it's essential to strike a balance between researching and making decisions promptly, while also being aware of the potential limitations of relying too heavily on technology for everyday decisions. The author's book, "Information Overload," further explores this concept and the tipping point where more information doesn't necessarily lead to better decisions. Overall, it's important to consider the potential benefits and drawbacks of technology in our information-seeking behaviors and aim for a more mindful approach.

    • The importance of going directly to the source for accurate informationDetermine when to put in extra effort for firsthand info, and understand personal productivity patterns for optimal focus and recovery.

      It's essential to go directly to the source for accurate and reliable information, especially when dealing with important matters. This was a valuable lesson the speaker learned while working as a journalist when he was tasked with finding out how much money the pope makes. Instead of relying on secondary sources, he was advised to contact the Vatican directly. This experience taught him the importance of obtaining information firsthand and applying this principle to his everyday decisions. It's crucial to determine when it's worth putting in extra effort and when it's more efficient to settle for the 95% and move on. The speaker also discussed the importance of understanding our body's peak times for rest, recovery, and optimal focus, as discussed in an interview with Dan Pink. Overall, the episode emphasized the significance of obtaining accurate information and being aware of our personal productivity patterns.

    • The constant triggers of modern life lead to overconsumption and negative consequencesBe mindful of constant stressors and make conscious choices to maintain a healthy balance in food, information, and material goods consumption.

      Modern life exposes us to an unprecedented amount of food, information, and material goods, leading to overconsumption and negative consequences on our physical and mental health. Our brains are wired to respond to stress and scarcity with the urge to eat and hoard, but in today's world, these triggers are constant. The abundance of cheap, unhealthy food contributes to obesity and related health issues. Negative news and constant information intake can lead to stress and even PTSD. Our instinct to hoard has been amplified by the ease of acquiring and storing material goods, leading to cluttered homes and overflowing storage units. The Internet and social media have given us instant access to vast amounts of information, which can damage our focus and memory. It's essential to be aware of these tendencies and make conscious choices to maintain a healthy balance in our consumption habits.

    • The Internet's impact on social interaction and confirmation biasThe Internet can decrease human interaction, enable confirmation bias, and make it challenging to distinguish fact from fiction. It's crucial to maintain healthy social interactions and critical thinking skills.

      The Internet has led to significant issues with social interaction and the confirmation of existing beliefs through selectively curated information. Esther Perel and the speaker discussed how people's tolerance for real human interaction may decrease further with the advent of AI. The Internet also enables individuals to find information that confirms their existing hypotheses, leading to the rise of conspiracy theories and the difficulty of critical thinking. This information overload and the ease of finding confirmation bias can make it challenging for people to distinguish fact from fiction. It's essential to be aware of these issues and strive to maintain healthy social interactions and critical thinking skills in the digital age.

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    • The scale of sex trafficking is difficult to determine accurately, with estimates varying widely. This uncertainty stems from the underground nature of the crime and challenges in data collection.
    • Sex trafficking victims often suffer severe physical and mental health consequences, including STIs, injuries, PTSD, anxiety, depression, and substance abuse issues. The average lifespan of women in prostitution is tragically short at around 34 years.
    • The issue of sex trafficking is frequently politicized and weaponized, sometimes exaggerated for political gain. However, it remains a serious problem that ruins thousands of lives through organized crime networks and individual traffickers.
    • Education and awareness are key tools in combating sex trafficking. By learning about the issue, discussing it openly, and spreading accurate information, we can help inform potential victims about the dangers and contribute to prevention efforts. Everyone can play a role in this by staying informed and sharing knowledge with others.
    • Connect with Jordan on Twitter, Instagram, and YouTube. If you have something you'd like us to tackle here on Skeptical Sunday, drop Jordan a line at jordan@jordanharbinger.com and let him know!
    • Connect with Andrew Gold on Twitter and Instagram, and check out On the Edge with Andrew Gold here or wherever you enjoy listening to fine podcasts!

    Like this show? Please leave us a review here — even one sentence helps! Consider leaving your Twitter handle so we can thank you personally!

    Full show notes and resources can be found here: jordanharbinger.com/1042

    If you love listening to this show as much as we love making it, would you...

    1041: Groped In Your Sleep, Betrayal Runs Deep | Feedback Friday

    1041: Groped In Your Sleep, Betrayal Runs Deep | Feedback Friday

    Students you aided became assailants, and now you deal with trauma and sleepless nights. Can you ever trust or rest easy again? Welcome to Feedback Friday!

    And in case you didn't already know it, Jordan Harbinger (@JordanHarbinger) and Gabriel Mizrahi (@GabeMizrahi) banter and take your comments and questions for Feedback Friday right here every week! If you want us to answer your question, register your feedback, or tell your story on one of our upcoming weekly Feedback Friday episodes, drop us a line at friday@jordanharbinger.com. Now let's dive in!

    On This Week's Feedback Friday:

    • After a disturbing incident with two students you mentored, you're grappling with unexpected trauma and insomnia. How can you rebuild your sense of safety and trust? [Thanks to clinical psychologist Dr. Erin Margolis for helping us with this one!]
    • You've leveraged your networking skills to secure two six-figure director-level jobs simultaneously, but you're unsure about disclosing this to one employer. What's your strategy for maintaining integrity while maximizing this opportunity?
    • You've discovered that your friend's cousin's boyfriend, who isn't a licensed dentist, is running an illegal dental practice serving undocumented immigrants. Should you expose him or let him continue helping those in need?
    • In the middle of building a life together, your once-loving husband suddenly asked for a divorce, and you later discovered he was having an affair. Now you're struggling to trust again and wondering if there are any good people left. How will you heal and open yourself to love?
    • Recommendation of the Week: Flipping Out
    • You lost your sister to cancer and realized your mother is a covert narcissist who neglected your dying sibling. Now you're distanced from your family but still hurting. How will you process this grief and move forward?
    • Have any questions, comments, or stories you'd like to share with us? Drop us a line at friday@jordanharbinger.com!
    • Connect with Jordan on Twitter at @JordanHarbinger and Instagram at @jordanharbinger.
    • Connect with Gabriel on Twitter at @GabeMizrahi and Instagram @gabrielmizrahi

    Full show notes and resources can be found here: jordanharbinger.com/1041

    If you love listening to this show as much as we love making it, would you please peruse and reply to our Membership Survey here?

    And...

    1040: Tareena Shakil | An ISIS Recruit's Journey and Escape Part Two

    1040: Tareena Shakil | An ISIS Recruit's Journey and Escape Part Two

    How does ISIS radicalize Westerners? Here, Tareena Shakil, who joined and escaped the group, reveals the manipulation behind her own recruitment. [Pt. 2/2 — find part 1 here!]

    What We Discuss:

    • Tareena Shakil, a British woman, ran away to join ISIS in Syria in 2014 after experiencing domestic abuse and being radicalized online.
    • While in Syria, Tareena realized ISIS was not what she expected and decided to escape across the border to Turkey with her young son.
    • Tareena was arrested upon return to the UK and served three years in prison for joining ISIS. She was the first British woman to be imprisoned for joining the group.
    • Tareena went through a deradicalization program in prison, which she found helpful in understanding how she has been groomed and radicalized.
    • Tareena now works to raise awareness about online radicalization and grooming, showing that it's possible to learn from past mistakes and use one's experiences to prevent others from falling into similar traps. Her story demonstrates the importance of critical thinking and seeking support when feeling vulnerable.
    • And much more — be sure to tune in to part one of this conversation here!

    Full show notes and resources can be found here: jordanharbinger.com/1040

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    And if you're still game to support us, please leave a review here — even one sentence helps! Consider including your Twitter handle so we can thank you personally!

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    Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course!

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    • Connect with Jordan on Twitter, Instagram, and YouTube. If you have something you'd like us to tackle here on Skeptical Sunday, drop Jordan a line at jordan@jordanharbinger.com and let him know!
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