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    99% of Businesses Fail Over a Long Enough Time Horizon | Ep 663

    enJanuary 25, 2024

    Podcast Summary

    • Transitioning from self-employment to business ownershipTo build a valuable business, progress from having a job, to being self-employed, and eventually becoming a business owner or investor. Taking on more responsibilities and potentially lower pay initially can lead to greater value creation and higher earnings in the long run.

      Building a valuable business requires a long-term vision and a commitment beyond just making money. Most businesses fail over time due to lack of value, not because of poor marketing or selling skills. To move from a worthless business to a valuable one, one must progress from having a job, to being self-employed, and eventually becoming a business owner or investor. The transition from self-employment to business ownership involves taking on more responsibilities and potentially lower pay initially, but the potential for greater value creation and higher earnings in the long run. It's important to understand that being self-employed and having employees does not automatically make one a business owner. The litmus test is to consider if you are creating value through the sum of parts in a larger machine or if you are trying to be each part yourself. The journey to building a valuable business is not easy, but it can lead to significant rewards.

    • Build a scalable business for a successful saleFocus on productizing services, reliable acquisition, and replacing yourself in key areas to build a scalable, predictable business model that maximizes value for a successful sale.

      To build a sellable business, it's essential to focus on creating a self-sufficient operation that can run without your constant involvement. This means productizing your services, establishing a reliable acquisition process, and ensuring that you can replace yourself in key areas such as marketing and sales. By doing so, you'll be able to demonstrate to potential buyers that your business is an attractive asset that can generate consistent revenue without relying on your personal involvement. Without these foundations in place, your business may not be sellable, and you could end up working for the buyer for years to come with little upside. So, prioritize building a scalable, predictable business model to maximize its value and potential for a successful sale.

    • Building a team and developing essential soft skills for business ownershipFocus on recruiting, hiring, managing, and leading high-level personnel to attract top talent and build a successful business. People are the driving force, and mastering leadership and management is crucial.

      Transitioning from being self-employed with numerous responsibilities to becoming a business owner requires time and effort in building a team and developing essential soft skills. While it might take years to build a great business, the focus should be on recruiting, hiring, managing, and leading high-level personnel. People are the driving force behind a successful business, and attracting top talent necessitates having admirable qualities and traits. So, instead of viewing oneself as the owner, consider yourself the director of the board and the chief shareholder. The process of removing hats and delegating responsibilities is crucial, but it takes time and patience. The game of entrepreneurship is about people, and mastering the art of leadership and management is just as important as having a solid business model.

    • Understanding the role of a clear vision in building a successful teamA clear vision inspires potential hires and builds a strong team, requiring a long-term commitment and understanding of various business roles.

      Building a successful business requires more than just technical skills. To attract and retain the right team, you need to have a clear vision that resonates with potential hires. This means understanding the various hats you wear as a business owner and ensuring that all necessary roles are filled, even if it means allocating profits back into the business instead of taking them for yourself. This process can be time-consuming and requires a long-term commitment, but it's essential for building a strong team and creating a sellable business. Remember, the vision for the business starts with you, and your passion and commitment will inspire your team to follow suit. Without a clear vision and strong leadership, you may attract lower-quality employees who won't be committed to the business's goals. Building a successful business is not an easy task, but with a long-term vision and the right team in place, the rewards can be significant.

    • From doing the work to hiring and leading a teamTo build a valuable business, focus on creating a scalable product or service, hiring a strong team, and gradually stepping back from day-to-day operations.

      For small businesses to grow and become scalable, they often need to hire a significant number of high-quality employees to take over various tasks. This requires having sufficient gross margins and volume to afford these hires. As businesses grow, the people you hire will eventually surpass your skills in their respective areas. At this point, your role shifts from doing the work to recruiting talent and casting the vision for the company's future. However, many businesses lack value because they sell customized, unscalable products or services and the business owner remains heavily involved, making it difficult to transfer ownership. To build a valuable business, focus on creating a scalable product or service, hiring a strong team, and gradually stepping back from day-to-day operations.

    • Shift from selling services/products to selling the businessIdentify tasks, quantify value, delegate, improve processes, and eventually step back to maintain success, making the business more attractive to buyers and allowing for greater ownership benefits.

      As a business owner or CEO, it's essential to shift your mindset from selling services or products to selling the business itself. This perspective can provide significant leverage in negotiations and increase the value of your company if you ever plan to sell it. To do this, you must identify and quantify the specific tasks you perform and create processes to delegate them to others. By improving these processes, you can eventually reach a point where you don't need to be actively involved in the business to maintain its success. This mindset not only makes your business more attractive to potential buyers but also allows you to reap the benefits of ownership without the day-to-day grind. Remember, the person with the least need for the deal holds the most leverage in negotiations. This concept might not be easy to achieve, but it's a worthwhile goal for any business owner seeking to maximize their business's value.

    • Transition from employee to investor to increase business equity valueTo make a business sellable and valuable, focus on finding and managing key personnel, articulating and solving problems, and building a strong team.

      As business owners, our most valuable asset is the equity in our businesses. To increase the value of that equity, we must transition from being employees to owners, and then to investors. This means solving the problems that make our businesses unsellable, such as finding and managing key personnel like marketing directors, VP of sales, and product officers. By articulating and solving these problems, we can make our businesses into valuable, sellable assets that produce cash even when we're not actively involved. This transition is crucial for increasing our net worth and achieving financial success. It's not enough to just want to sell our business someday; we must take active steps to make it a desirable asset by addressing its weaknesses and building a strong team.

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