A Conversation with the Founder of Frak 2023, the World's First Conference for Fractionals and CEOs (EP 8)

In this podcast episode, the hosts Carol Fraser and Jason Huett introduce their guest, Steve Tate, a fractional CMO.

Steve discusses his role as a fractional CMO, which involves developing strategies and executing them to help companies overcome growth blockers. He emphasizes the importance of focusing on one significant issue that hinders a company's growth and finding effective solutions for it. Steve also mentions common issues in startups, including messaging alignment and targeting the right audience mix.

Important Moments
[00:06:37]  Timing is crucial for communication.
[00:15:37]  Fractional CMO can help with turnaround scenarios.
[00:22:47]  E-commerce brands must adapt and optimize.
[00:27:02]  E-commerce requires specialized expertise.

Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

To connect with our podcast guests and explore collaboration opportunities, visit our website, 🌐 https://thefractionaledge.com/ 🌐

⬇️Follow Us On Linkedin ⬇️

Carol - https://www.linkedin.com/in/awesomehrexec/
Jason - https://www.linkedin.com/in/jasonhuett/
The Fractional Edge - https://linkedin.com/company/the-fractional-edge/
Steve - https://www.linkedin.com/in/fractional-cmo/

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In this episode of the Fractional Edge podcast, Co-hosts Carol Fraser (CEO of C4 Talent) and Jason Huett (CEO of Fifth Degree Marketing) continue the discussion with Laurie Barlev, Fractional Customer Success expert. They discuss the importance of workforce planning and how it can give businesses a competitive edge. They emphasize the need to incorporate customer success into the overall strategy and plans, as well as the significance of external stakeholders, such as customers, in shaping workforce planning decisions.

[00:01:23] External stakeholders in workforce planning.
[00:06:29] Metrics for new clients.
[00:12:27] Customer value and experience.
[00:14:39] Customer success person's versatility.
[00:23:55] Collaboration opportunities and expertise.


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🌐 https://thefractionaledge.com/ 🌐

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https://linkedin.com/company/the-fractional-edge/
https://www.linkedin.com/in/lauriebarlev/

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Maggie Debner recalls how she set up a new business in Switzerland for a technology company. Starting with a team of 12 people, Maggie successfully achieved boots on the ground and operationalized the new business. Over 10 years, the organization has grown to over 150 people, showcasing the positive impact it had on its expansion.

00:01:35 HR is essential for successful M&A.
00:06:06 Global expansion is more accessible.
00:11:28 Fractional executives accelerate business growth.
00:15:23 Networking is crucial for success.

Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐

Follow Us On Linkedin

https://www.linkedin.com/in/awesomehrexec/
https://www.linkedin.com/in/jasonhuett/
https://linkedin.com/company/the-fractional-edge/
https://www.linkedin.com/in/maggiedebner/

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Welcome to the Fractional Edge podcast, where workforce planning and fractional executive staffing take center stage. In this episode, hosts Carol Fraser and Jason Huett are joined by Chrisa Boyce, a fractional COO, and CSO, to delve into the intricacies of organizational development and strategy implementation.

Chrisa shares her journey from a marketing and branding background to her current role as a fractional executive, offering valuable insights into the challenges and opportunities faced by midsize companies in the $20 to $35 million range. From addressing HR casting issues to developing organizational structures and operational strategies, Chrisa provides practical advice for CEOs and entrepreneurs looking to scale their businesses effectively.

Tune in to learn about the importance of culture development, the role of HR in organizational success, and the significance of honest self-assessment and delegation in business growth. Don't miss out on this insightful discussion on workforce planning and leadership strategies.

For more expert insights and collaboration opportunities, visit 🌐 https://thefractionaledge.com/ 🌐 and stay tuned for the next episode as we continue to unlock the power of workforce planning. Like, share, and subscribe to stay updated with the latest episodes!

Important Moments

00:06:03 - Ideal Company Size for Fractional Work
00:08:01 - Common Challenges in HR and Operations
00:11:08 - Directly Working with CEOs
00:12:06 - The Importance of Culture in Organizations
00:17:18 - Building Infrastructure and Accountability


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https://www.linkedin.com/in/jasonhuett/
https://linkedin.com/company/the-fractional-edge/
https://www.linkedin.com/in/chrisa-zindros-boyce/

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In this podcast episode, Henning Schwinum, the founder of Vendux, discusses his journey from being a potential fractional executive to starting his matchmaking service for sales leadership roles.

Henning explains that Vendux is the only matchmaker in the sales leadership space with a focus on sales leadership roles. They cover a wide range of industries, with a particular emphasis on SaaS, Tech, and Professional Services companies. Henning also highlights the common challenges that tech founders face when it comes to sales and the importance of finding the right sales executives to drive growth.

📣 Important Moments 📣

[00:06:02] Expert matchmaker for sales leadership.
[00:09:29] Fractional executives offer flexible solutions.
[00:13:39] Fractionalize work for specialized expertise.

📣Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

🎙️To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐

⬇️Follow Us On Linkedin⬇️

Carol - https://www.linkedin.com/in/awesomehrexec/
Jason - https://www.linkedin.com/in/jasonhuett/
The Fractional Edge - https://linkedin.com/company/the-fractional-edge/
Henning - https://www.linkedin.com/in/henning-schwinum/

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In this episode, our host Carol Fraser interviews Cosmin Gabriel, a fractional CMO, in this podcast episode. Cosmin talks about his decision to leave the corporate world and pursue a fractional lifestyle. He started his website, fractionalofficer.com, to help other professionals in similar positions make the transition. The website offers resources and a course called the fractional officer method, which focuses on building the foundation for a successful fractional executive career. Cosmin mentions that the course consists of seven affordable modules and includes guidance on establishing an online presence and acquiring customers. He also discusses the importance of executive leadership and connecting with others in the fractional community.

Important Moments

[00:07:44] Fractional executives are a growing trend.
[00:12:23] Fractional executives offer valuable expertise.

Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

To connect with our podcast guests and explore collaboration opportunities, visit our website, 🌐 https://thefractionaledge.com/ 🌐

Follow Us On Linkedin

Carol  - https://www.linkedin.com/in/awesomehrexec/
Cosmin - https://www.linkedin.com/in/cosminghiurau/
The Fractional Edge - https://linkedin.com/company/the-fractional-edge/

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Join us in this episode as we dive into fractional Operations with the CEO and Founder of Lateral Solutions. Jon dives deep into the many ways that Operations acts as the backbone for every organization.

He shares his insight and experience working with dozens of companies in a variety of industries and even delves into the first steps of implementing a fractional Operations expert. He offers tangible advice regarding where to start in Operations to systemize the function for a smoother, more efficient Operations function and improved business outputs.

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https://www.linkedin.com/in/awesomehrexec/
https://www.linkedin.com/in/jasonhuett/
https://linkedin.com/company/the-fractional-edge/
https://www.linkedin.com/in/jonbassford/

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Carol Fraser interviews Jake, a Chief Learning Officer, who shares his 30 years of experience in training and development. Jake discusses his passion for helping others improve their skills and talks about the various aspects of his role, including onboarding programs, continuing education, and leadership development. He also mentions the impact of COVID-19 on meetings and the fluctuating nature of his work.

Important Moments

[00:05:14] Effective communication drives positive results.
[00:09:23] Customized training for organizational growth.
[00:12:28] Fractional executives offer cost-effective expertise.
[00:15:46] Fractional training brings value.

Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐

Follow Us On Linkedin

Carol - https://www.linkedin.com/in/awesomehrexec/
Jake - https://www.linkedin.com/in/jakestahl/
The Fractional Edge - https://linkedin.com/company/the-fractional-edge/

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Jennifer Hyvonen, a fractional CMO, shares her expertise in marketing and strategy with small businesses and nonprofits. She discusses her approach of starting with executing tactics to learn about the organization's culture, processes, and strategic plan. Jennifer also highlights a case where she helped a company reposition themselves in the market during the COVID-19 pandemic, leading to better recruitment outcomes. The podcast emphasizes the value of having a fractional executive with diverse experience.

Important Moments

[00:00:25] Fractional CMO helps organizations grow.
[00:05:41] Fractionals bring diverse expertise.
[00:13:43] Innovation and agility in leadership.

Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐

Follow Us On Linkedin

Carol - https://www.linkedin.com/in/awesomehrexec/
Jennifer - https://www.linkedin.com/in/jennhyvonen/
The Fractional Edge - https://linkedin.com/company/the-fractional-edge/

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In this podcast episode, Carol Fraser interviews Amanda McDougal at FRAK 2023, who works for AIM, a fractional operational leadership company providing support in the mortgage and real estate industry. Amanda explains that their organization helps real estate companies during fluctuating market conditions by offering fractional support to maintain structure without the need for a full-time employee.

Amanda also discusses her background in the mortgage industry and how she transitioned into her current role. She emphasizes the importance of operational coaching, which is often overlooked in the real estate industry.

Important Moments

[00:01:03] Fractional support for real estate.
[00:04:43] Importance of transparent and humble leadership.
[00:10:25] Vulnerability empowers leaders and teams.
[00:15:43] Step outside your comfort zone, be transparent.

Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲

To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐

Follow Us On Linkedin

Carol - https://www.linkedin.com/in/awesomehrexec/
Amanda - https://www.linkedin.com/in/amanda-mcdougal/
The Fractional Edgehttps://linkedin.com/company/the-fractional-edge/

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