A.I. and ChatGPT - Why all the Hype Now?

On the 33rd episode of the Go Sokal Podcast, Frontend Developer Austin Calton describes his role in the website development process and how he uses a combination of languages and tools to make websites fast, effective across browsers and screens.

Austin discusses core technologies, as well as programs like Adobe XD, FigJam, and Browserstack, and Chat GPT and no-code options like Squarespace and Webflow. We hope you enjoy!

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In this video, Frontend Developer Austin Calton describes what he does day to day, including prototyping, coding and keeping up with the rapid developments in his industry, including using Chat GPT as a helpful new resource.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

#frontenddevelopment #webdesign #digitaladvertising

On the 32nd episode of the Go Sokal Podcast, Programmatic Advertising Manager Bo Sowers sits down with host Chris Mulally to describe the benefits of programmatic advertising versus other forms of advertising, how programmatic works, what the different types of programmatic advertising are, and how data influences optimization in programmatic advertising. And that’s just the tip of the iceberg! We hope you enjoy.

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In this video, Programmatic Advertising Manager Bo Sowers focuses on all things programmatic. He describes what programmatic advertising is, how it works, the history of programmatic, how it helps businesses, how to optimize it, and how it’s different from other forms of advertising.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

TAGS:

#programmatic #advertising #optimization

On the 31st episode of the Go Sokal Podcast, Marketing Manager Katy Welch describes why businesses should go to trade shows, how to make them successful, and what elements her company focuses on to get people to their booth and end the show with a lot of leads. 

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About this video:
Trade shows are a highly effective way for businesses to network, galvanize their brand and employees, and so much more. In this podcast, Marketing Manager Katy Welch describes who her company prepares for a big trade show, and involves people in numerous departments to make it a success. She describes how they make a booth stand out, how to attract visitors, what types of giveaways or promotional items they have used, and also talks about how to deal with unforeseen situations or challenges.

We hope you enjoy!

#tradeshow #marketing #boothdesign tradeshowsalespitch

On the 30th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal COO Michael Ransom to discuss how to find your company’s brand voice, run successful campaigns, and build teams of motivated employees.

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In this video we talk about the importance of video pre-production, the role of the client pre-shoot meeting in understanding their goals and brand, how to deal with the unexpected, such as people entering your shot, how to capture the clients’ brand yet also push the videography envelope. Then we also touch on the role of AI in video production/special effects, making spots for tiktok and youtube, a few tips about storytelling and so much more.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

#marketingtips #howtolead #digital

On the 29th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal Videographer Andrew Bently to discuss how to make commercials for clients, navigating the youtube, shorts, reels and tiktok world, the importance of pre-production in videography, and three main tests to apply to any video you make.

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MORE ABOUT THIS PODCAST
In this video we talk about the importance of video pre-production, the role of the client pre-shoot meeting in understanding their goals and brand, how to deal with the unexpected, such as people entering your shot, how to capture the clients’ brand yet also push the videography envelope. Then we also touch on the role of AI in video production/special effects, making spots for tiktok and youtube, a few tips about storytelling and so much more.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

#commercials clients #videoproduction #branding

On the 28th episode of the Go Sokal Podcast, host Chris Mulally sits down with Sokal Chief Technology Officer Jason Jones to discuss all the current hype about artificial intelligence, including Chat GPT and artificial general intelligence, and whether or not we should be truly be afraid (or excited) about AI’s future implications. We hope you enjoy!

🔴 WATCH THE PODCAST ON YOUTUBE:
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In this video we discuss current uses of artificial intelligence in advertising and marketing, including mobile. We also answer the questions about why there is so much hype right now surrounding AI, and whether or not it should be feared as taking jobs or even ending humanity. We delve into Chat GPT, which stands for generative pre-trained transformer, we analyze the “Statement of risk,” and then we discuss the difference between generative and artificial general intelligence.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

TAGS:
#chatgpt #artificialintelligence #ai

On episode 27 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Technology Coordinator Malcolm Stewart to talk about the role of information technology in modern society, including preventing data breaches, setting up secure passwords, and how employees can avoid scams like spoofing, phishing, and other cyber attacks.

🔴 WATCH THE PODCAST ON YOUTUBE:

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SOKAL’S WEBSITE:
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Reach out & make a connection today! 

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This video analyzes the current state of Information Technology and how businesses can use information technology to improve productivity and efficiency. We focus on cloud computing, security, and building security against cyber threats, and keeping employees and individuals safe in the internet age.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

On episode 26 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down Paid Social Manager Dani Christian to talk about what goes into a successful paid social campaign, knowing your audience, knowing when to post, and what the different ad types are.

🔴 WATCH THE PODCAST ON YOUTUBE:
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SOKAL’S WEBSITE:
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This video analyzes the current paid social media trends and how to create successful campaigns that reach the right audience. We talk about concerns about costs and tips/advice for someone just starting out doing paid social.

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

TAGS:

#paidsocial #socialmedia #paidsocialstrategy

On episode 25 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Actify CEO Dave Opsahl to discuss enterprise visualization, the biggest challenges that suppliers are concerned about right now, the effects of the EV transition, and so much more. A lot is covered in 30 min, so we hope you check it out and enjoy the informative discussion!

 🔴 WATCH THE PODCAST ON YOUTUBE:

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 SOKAL’S WEBSITE:

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 MORE ABOUT THIS PODCAST
This podcast analyzes the current automotive industry through the lens of a supplier-focused company. It looks at the ins and outs of being a supplier in 2022 and examines the issues  most major automotive companies are facing as they move away from ICE vehicles to EV.

 THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.

 To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.

#supplychain #suppliers #automotive #laborshortage #electric #EV

On episode 24 of the Go Sokal Podcast, Creative Specialist Alex Dickerman sits down to discuss how to create an effective social media strategy and gain followers. The discussion provides indispensable advice you can use in 2022 to build your social brand on Facebook, Instagram, Twitter, Tiktok and YouTube. 

🔴 WATCH THE PODCAST ON YOUTUBE:
↪Watch the Full Episode of this Podcast Here
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↪The Podcast Video Playlist

 SOKAL’S WEBSITE:
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Learn about our team as well as products and services.

CONNECT WITH US:
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Reach out & make a connection today!

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 MORE ABOUT THIS PODCAST
This video discusses what you need to know in 2022 to make sure you are putting forth an effective and comprehensive social strategy for your business/brand. Alex touches on a number of social platforms, such as Facebook, Instagram, Twitter, TikTok and YouTube, including YouTube’s shorts.

Really succeeding at social media requires more than just binge worthy posts. It’s all about presentation, strategy, and networking

THANKS FOR LISTENING:
Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.

 To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email info@gosokal.com today.