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    AI concerns stall contract negotiations between game companies and actors

    enJuly 08, 2024

    Podcast Summary

    • Alienware discounts, SAG-AFTRA negotiationsAlienware offers discounts on advanced laptops while SAG-AFTRA negotiates potential use of AI in entertainment industry, raising concerns about consent and fair compensation

      Alienware is currently offering significant discounts on select next-gen PCs, including the advanced Alienware M18 laptop with Intel Core i9 processor, impressive visuals, liquid cooling, three-dimensional audio with Dolby Atmos, and overclocking potential. This limited-time offer comes as the entertainment industry grapples with the implications of generative artificial intelligence (AI) on labor contracts, specifically for voice actors and motion capture artists represented by SAG-AFTRA. The union's primary concern is the potential use of AI to replicate performances without consent, which could lead to moral dilemmas and job competition. Despite not being anti-AI, union leaders are advocating for informed consent to prevent potential financial losses and maintain fair compensation. Alienware's exciting deals and SAG-AFTRA's ongoing negotiations serve as reminders of the intersection of technology and labor in the entertainment industry.

    • Performer protectionsWhile video game developers use AI for certain applications, they don't extend the same protections to all performers, leading to ongoing negotiations between the union and developers for fair treatment and informed consent.

      While video game developers are open to using AI for certain applications, such as removing background noise or obtaining consent from voice actors for reuse of their likeness, they are not willing to extend the same protections to other performers like stunt workers and performance capture artists. The union, SAG-AFTRA, has taken a stance that protections cannot be selectively applied, leading to ongoing negotiations. It's essential to ensure that all performers are treated fairly and given informed consent when their likeness or performance is used in AI or other technological applications.

    • AI in voice actingAI is raising concerns in the voice acting industry about privacy, potential career damage, and ethical implications of using AI-generated voices in entertainment

      While AI is not yet replacing all voice actors, it is becoming a contentious issue in the industry. Some voice actors have had their voices used without consent in fan creations, leading to concerns about privacy and potential damage to new actors' careers. The fear is that their first job could be their last, as studios could potentially use AI to reproduce their voices instead. However, it's important to note that this is not yet a widespread issue, but rather a concern that is being discussed within the industry. For those starting out, it's crucial to stay informed and protect their intellectual property. For everyone, it's a reminder to consider the ethical implications of using AI-generated voices in entertainment.

    • AI and human performersVoice actors argue that their emotional depth and nuance cannot be replicated by AI, but SAG-AFTRA allows union actors to participate in AI-generated projects, highlighting the ongoing debate about the role of AI in the arts and its potential impact on human performers.

      Voice actors view their craft as an art form, and they argue that the emotional depth and nuance of a human performance cannot be replicated by AI. Sarah Parvini of AP reported that voice actors draw on their own experiences and feelings to bring characters to life, creating a unique depth that AI lacks. This was highlighted in the controversy surrounding fan-made mods using AI-generated voice clones of game actors without their consent. Despite this, SAG-AFTRA is not anti-AI and has reached a deal with Replica Studios to allow union actors to participate in AI-generated projects. This underscores the ongoing debate about the role of AI in the arts and the potential impact on human performers.

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