AIM High: Techniques to deliver cut-through presentations

 Featuring in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode, they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward. 

Kirsten Hastings, White Marble's Head of Content and Twink Field, CEO and founder of White Marble are joined by Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.  

Kirsten Hastings, White Marble's Head of Content and Lisa Mattes Senior Marketing Executive at White Marble are joined by Lucy Ronan, Impact and Sustainability Manager at Octopus Group. With White Marble only recently achieving its B Corp certification and Octopus Group gearing up for recertification, in this podcast they delve into the reasons companies want to achieve B Corp certification, what the process is like and how it has shaped the companies.

In this episode Kirsten Hastings is joined by Cordelia Hughes Regional Vice President, Financial & Legal at RWS Group, and Lauren Glossop, Marketing Consultant at White Marble. In this podcast they delve into the challenges facing the financial services industry when it comes to delivering regulatory compliant content in multiple languages, the growing threat of AI and ensuring accessibility.

In this episode Kirsten Hastings, Head of Content at White Marble, is joined by David Lewis, Programme Director at the London Business School and co-creator of the QI Index, and Esther Armstrong, Associate Director at White Marble.   During the episode they delve into the topic of culture; specifically, how companies can measure and monitor it, why employee engagement surveys are not necessarily the best way to do it, and how to engage and bring along  culture naysayers.   

In this first episode of Two in Twenty Kirsten Hastings, Head of Content at White Marble Consulting, is joined by Michelle Calcutt, Director of Client Experience at Aviva Investors, and Twink Field, CEO and Founder of White Marble. Over the course of the 20 minutes, they delve into a range of topics, including what makes or breaks the customer experience, where CX should sit within an organisation, and what areas companies should prioritise. 

In this episode Kirsten Hastings, Head of Content at White Marble, is joined by Pratibha Vuppuluri, Managing Partner at Unreasonable Collective, and Benjie Elston, President – North America, Head of Sustainability, at White Marble.  During this episode  they delve into a range of topics, including why setting up a corporate sustainability agenda is just a first step – albeit a crucial one, how good partnerships can play an important role, and why mentoring should be part of the equation.  

White Marble and tml Partners brought together senior marketers in investment management to discuss the importance of nurturing and demonstrating culture, as a key dimension of building authentic sustainability credentials and addressing some of the key challenges facing the investment management industry today. 

 We were interested in the characteristics that made true leaders in sustainability stand out from the crowd. As features such as TCFD reporting, UK Stewardship Code adherence and the integration of diversity and inclusion policies become the industry standard, the one differentiating factor still available to brands is culture. We have observed that many of the brands recognised in the industry as being leaders in sustainability are also those with a reputation for a robust, clearly-articulated culture.   

This podcast includes a 'Reflection of the Day' and some key takeaway points from Benjie Elston and Emma Morrison. 

When the term influencer marketing is mentioned we immediately associate it with a B2C strategy and of people promoting products on Instagram and TikTok. Although influencer marketing has been around for over 15 years it is only recently that B2B industries, like financial services, have started to adopt it. 

In today’s episode Twink is joined by Tim Williams, CEO of Onalytica and Theodora Lau, Founder of Unconventional Ventures, to discuss how marketers within asset management can add influencer marketing to their campaign toolkit. 

Themes covered in this episode: 

·       The essentials of influencer marketing – what it is, how to start and the process

·       Making the case internally – best practice engaging stakeholders on influencer campaigns

·       Influencers and remuneration options

·       Example campaigns in financial services 

·       Making the greatest impact with your campaign

Introducing the participants: 

Theodora (Theo) Lau is an author, public speaker and advisor, whose work seeks to spark innovation to improve consumer financial security. The founder of Unconventional Ventures, she focuses on developing and growing an ecosystem of corporates, entrepreneurs, and VCs to better address the unmet needs of consumers. A co-host of One Vision, a podcast on fintech and innovation, Theo is also a regular contributor for top industry events and publications, including Journal of Digital Banking, Harvard Business Review, Irish Tech News and Nikkei Asian Review.

Tim Williams has over 15 years of experience connecting brands with their key Influencers across political, traditional media and social media channels. He joined Onalytica in 2012, becoming CEO in 2014. During this time Tim has personally led the Influencer program strategy and implementation for brands such as Microsoft, Barclays, IBM, Thomson Reuters, The Gates Foundation and RSPB helping incorporate social Influencer relations into their marketing & communications strategy.

With Investment Week’s - Women in Investment Awards round the corner, we took the opportunity to talk to one of the front runners and truly delve into what it means to be a ‘marketing influencer’ and a ‘marketing role model’.  In today’s episode Twink is joined in the virtual studio by nominee Alex Leay, Group Head Wholesale Marketing & Head of UK Marketing at HSBC Asset Management.

Themes covered in this podcast:

·       The key marketing areas Alex focuses on

·       Adjusting to a leadership position and how to motivate the right standards and behaviours 

·       Changing leadership styles 

·       Challenges experienced over the past year or two and turning things around

·       What marketers should focus on to be a leader in their field

Introducing the participant:

Alex is the Global Head of Wholesale Marketing and the Head of UK Marketing at HSBC Asset Management. Throughout her 14-year career at HSBC, she has held numerous senior marketing and propositions roles, covering various asset classes and client segments. Prior to HSBC, Alex was Global Head of External Comms at Thomson Reuters, where Portfolio Managers were one of her favourite client groups! Alex leads the HSBC Asset Management Working Parents group and holds a BBA in Management from Lancaster University and a post graduate qualification from the Chartered Institute of Marketing.