The relationship between a brand and its customers has evolved considerably in recent years. And as you all know; the digital era has further accentuated the need for a brand to participate in an active discussion rather than a passive one.
As a company specialized in customer relations, Eloquant decided for its 20th anniversary to do a study and look at the customer-brand interactions. To talk about the results of this survey, my guest is Alain Bouveret, General Manager of Eloquant.
Together, we discuss among other things about :
Loyalty campaigns, shrinkflation and ethics in fashion shopping are just some of the issues addressed in a recent study by Lightspeed. In a new episode of the podcast, Ewout van Rossum comments on this study in more detail.
After a successful first year, the FOODUP incubator is back, calling on entrepreneurs whose projects contribute to the sustainable food transition. Elodie Bouscarat tells us more about the program and the values it stands for.
EuroCIS will soon open its doors in Düsseldorf and who better than Elke Moebius to talk about what you can expect from the upcoming edition. Listen to some of the trends and highlights of this year’s show on this episode .
My guest in this episode is Joeri Perneel, CEO of NEXGEN Europe. Together we discuss his experience in the cannabis industry and the challenges linked with being a pioneer in a difficult new segment. We also discuss the launch of a new range, destined to fuel a wellness category in retail.
In this episode I chat with Chun Kay Tang from Mollie about the European e-commerce report. This study reveals a few interesting insights on consumers’ online behaviour.
Climate change affects various aspects of our life and our industries. It is of course also the case in the wine production. But we need to understand the effects in details and also analyse every region and country differently. Perhaps, the effects of climate change are not the same everywhere? Therefore, the answer to climate change should not be the same everywhere. These are all valid questions don’t you think?
So, I thought it would be interesting to take a case and to see how the Belgian wine industry is facing the issue. To help us see better and understand the big picture, Vicky Corbeels, Sustainability researcher in the Wine sector came on our microphone for a chat.
Consuming less meat could help the environment. To convince you to adopt this habit, you could try the Week without meat. The event started in 2018 in the Netherlands and it is now rolling out to Belgium, with the ambition to conquer Europe and its consumers. To tell you more about the concept, Isabel Boerdam, the founder of the idea came on the Retail Influencer to have a chat
AI is a hot topic in retail at the moment. But to make sure the hype is here to stay; the market needs to see concrete and efficient applications. To help us see a bit more clearly on the topic, David Grunewald, AI strategist came for a chat.
The technique of Buy now pay later is probably familiar to you. But how is it perceived by consumers and how useful is it for retailers? These are valid questions and a recent study by Lightspeed sheds some light on the perception of this concept. Ewout van Rossum, Regional Manager Retail Benelux at Lightspeed came to explain the results of the study.
Wine production in Belgium has evolved considerably in recent years, both in terms of quality and volume. Belgian winemakers are exporting all over the world, and retailers are taking an increasing interest in the phenomenon.
Delhaize is even a forerunner in this field: in addition to reserving a place for Belgian winemakers on its shelves, the retailer has even collaborated with one of them to create its own brand of Belgian wine, Leo Vinum. To talk about this project, my guests are Christophe Bollyn, buyer at Delhaize, and Jeroen Houben from Domein Hoenshof.
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