All Marketers Are Liars - Book Review

Part 3 of "This Is Marketing" book review, by Results Media. Have a product or service that actually helps your customer and/or solves their problem. If you do this consistently, your customers will start to spread your message.

Part 2 of "This is Marketing: You Can’t Be Seen Until You Learn To See", book review by Results Media. A game-changing approach to marketing, sales, and advertising. The author, Seth Godin, has inspired millions of entrepreneurs from all walks of life.

"Marketing is the generous act of helping someone solve a problem. Their problem.", Seth Godin. The Results Media team breaks down Godin's best seller, "This Is Marketing". Learn how to best position yourself for the biggest marketing shift in 100 years.

Linchpins are essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling of its axle, they may not be famous but they are indispensable - in today’s world, they get the best jobs and the most freedom

We discuss Simon Sinek's thought-provoking book on why are some people and organizations more innovative, influential, and more profitable than others, command greater loyalty from customers and employees alike? Why so few able to repeat their success?

Are you a Purple Cow? We discuss Seth Godin's ground-breaking book and explore how products or services today need to be remarkable. Possibly you can turn something normal into something brilliant with a bit of innovation.

Book review of "All Marketers Are Liars" by Seth Godin. He is an American author, entrepreneur, marketer, and public speaker. To put it simply, he knows his stuff. Godin proposes that marketers are in fact not liars, but storytellers.