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    Allbirds: Tim Brown & Joey Zwillinger

    enJune 10, 2019

    Podcast Summary

    • Personalized customer service and exceptional experiencesCompanies like Amica and Angie's Boom Chica Pop prioritize customer value and human connection, while opportunities exist for individuals to join innovative organizations with unique perks and missions.

      Companies like Amica in the insurance industry and businesses like Angie's Boom Chica Pop are focused on making their customers feel valued and human. Amica does this by providing personalized insurance policies and exceptional customer service, while Angie's Boom Chica Pop started from the passion of two individuals and grew into a successful business. Additionally, opportunities exist for exceptional individuals to join innovative organizations like the National Security Agency, which offers fantastic perks and a mission to protect the nation through world-class projects. Lastly, the How I Built This Summit, happening in San Francisco this October, offers a group discount for attendees. By bringing your team, you can grow together and learn from the stories of successful innovators.

    • From soccer to design: Following passions leads to unexpected successPassionately pursuing unexpected interests can lead to successful partnerships and innovative products.

      Tim Brown's passion for soccer led him to the United States for education, where he discovered his love for art and design. This unexpected turn led him to found Alberds, a shoe company that creates the world's most comfortable shoes. Despite growing up on opposite sides of the world and having different backgrounds, Tim and his business partner Joey met and created a successful business. The unlikely partnership demonstrates the power of following one's passions, even when faced with challenges and intense schedules. In Tim's case, his dedication to soccer and his curiosity about design eventually led him to create a product that has brought comfort to millions.

    • From soccer to consulting to an MBA, Joey's diverse experiences shaped his career.Joey's curiosity and willingness to explore new opportunities led him to discover unique technologies and valuable connections in the clean tech industry through his soccer background, academic pursuits, and consulting projects.

      Joey's experiences in soccer, education, and consulting played a significant role in shaping his career. Growing up in the Bay Area and attending Berkeley, he was drawn to challenging academic environments and soccer opportunities. After finishing his degree, he discovered business consulting as a way to explore various industries before deciding on a career path. His most transformative consulting project was with a garbage company, where he negotiated fleet contracts and gained a new perspective on business success. This experience sparked his interest in environmentalism and using business for good. Joey then pursued an MBA to refine his interests and focus on the environmental sector. Throughout his journey, Joey's curiosity and willingness to explore new opportunities led him to discover unique technologies and make valuable connections in the clean tech industry.

    • Vision and ambition can lead to significant accomplishments, but the road to success is not always smooth.Clear vision and ambition can lead to great achievements, but be prepared for financial losses and setbacks. Focus on strengths, embrace competition, and have a larger purpose for personal growth.

      Having a clear vision and driving ambition can lead to significant accomplishments, but the road to success is not always smooth. The interviewee's experience with an algae-based biofuel company demonstrates the potential for high impact innovation and the immense financial losses that can come with it. Simultaneously, his soccer career illustrates the importance of focusing on strengths, embracing competition, and having a larger purpose to drive personal growth. Despite the failures and setbacks, these experiences provided valuable lessons and set the foundation for new opportunities.

    • Noticing a gap in the market and pursuing a passion led to a successful businessNoticing a need and pursuing a passion can lead to the creation of a successful business, even without prior experience in the field.

      Passion and curiosity can lead to the identification and solution of seemingly simple yet complex problems. In the speaker's case, he noticed the lack of minimal, logo-free footwear and set out to create a shoe that aligned with his design principles. Despite having no prior experience in shoe-making or business, he persisted and eventually founded a company to manufacture his shoes in Indonesia. This journey began during a break from his soccer career and became an escape and an exciting new challenge for him. It took several years before he actually started producing shoes on a larger scale, but his determination and curiosity ultimately led to the creation of a business that allowed him to merge his love for design, entrepreneurship, and soccer.

    • Exploring new materials leads to the discovery of wool in shoe-makingThrough exploration, innovation, and chance encounters, a new and unique material can be discovered and transformed into a successful product.

      The journey of creating Merrell shoes began with a simple idea of exploring different materials and led to the discovery of using wool in shoe-making, which was not done before. This happened during New Zealand's second qualification for the World Cup in 2010, where the team, despite not advancing past the first round, made history as the smallest and lowest-ranked team to qualify. During this time, the founder met his future wife, Lindsay, and they bonded over their shared connection to the founder's soccer teammate and his wife, who were close friends. The founder was intrigued by Lindsay's friend's brother, Tim, and they eventually met, but both continued with their respective endeavors. The discovery of wool as a shoe material came about through a grant application to a New Zealand wool funding board, which saw the potential in this new and innovative idea. This led to the creation of a fabric for making the upper of a shoe, and the rest is history. The story highlights the importance of exploration, innovation, and serendipitous connections in bringing new ideas to life.

    • Believing in an unexpected idea and overcoming obstaclesFormer soccer player Tim Brown turned his idea of creating a wool shoe business into a reality by focusing on the benefits of Merino wool and persisting despite initial doubts, eventually launching a successful Kickstarter campaign

      Determination and a unique idea can lead to unexpected opportunities. Former soccer player Tim Brown, after retiring from the sport and attending the World Cup, decided to pursue a degree at the London School of Economics with the idea of creating a wool shoe business. He faced skepticism due to the perceived scratchiness of wool, but he focused on the benefits of Merino wool and its potential as a shoe material. During a business class at Northwestern University, Brown pitched his idea and was selected to build the business. Despite initial doubts, he persisted and launched a successful Kickstarter campaign in 2014, renaming the product "Three Over Seven" and producing the shoes in Portugal. The story illustrates the importance of believing in an idea, overcoming obstacles, and seizing opportunities to turn a vision into a reality.

    • Creating a billion-dollar brand from a small projectDespite uncertainty and fear, executing a well-crafted plan with grit, determination, and teamwork can lead to remarkable success. Effective outreach and a compelling video can generate significant interest and support.

      Even when faced with uncertainty and fear, taking the leap of faith and executing a well-crafted plan can lead to remarkable success. Tim, the founder of Marina Wool, shared his experience of creating the first wool runners and launching a successful Kickstarter campaign. Despite initial hesitation and the unexpected surge in funding, he managed to deliver on his promise and turned a small project into a billion-dollar brand. This story highlights the importance of grit, determination, and teamwork in building a successful business. Additionally, it showcases how a simple, compelling video and effective outreach to potential customers can generate significant interest and support. Ultimately, Tim's success serves as a reminder that even the most daunting projects can be accomplished with the right mindset and resources.

    • Starting a business comes with unexpected challengesDespite financial success, businesses face unexpected challenges and setbacks. Persist, learn, and seek help when needed to overcome obstacles and succeed.

      Starting a business comes with unexpected challenges and setbacks. Tim Brown, the founder of a wool shoe company, experienced financial struggles and production errors despite raising $120,000 on Kickstarter. These issues led to fulfilling orders with incorrect shoe sizes and even a factory bankruptcy. Despite these challenges, it's important to persist and learn from mistakes, as doing so alone can be difficult and there are areas where one may excel and others where help is needed. Ultimately, the journey may not be easy, but the lessons learned and experiences gained can be valuable. In the world of business, precision, craft, and performance, like that of Acura's all-electric ZDX, are essential for success.

    • Intuition and perseverance lead to success despite challengesTrusting instincts and taking calculated risks can lead to long-term success, even when faced with adversity

      Intuition and perseverance can lead to success, even in the face of adversity. Tim, an intuitive marketer, faced financial struggles after a successful Kickstarter campaign. He was approached by an investor with an offer, but after consulting with a trusted advisor, he realized the deal would leave him with a small percentage of the business. This moment of doubt led Tim to reflect on his experiences and consider alternative paths. Despite the challenges, Tim's determination and belief in his product ultimately paid off. This story serves as a reminder that taking calculated risks and trusting one's instincts can lead to long-term success.

    • Realizing a Big Brand's Empty Sustainability PromiseFind a partner who shares similar values and complements your skills, ensuring a clear understanding of mission and goals from the start.

      While some companies may claim to prioritize sustainability, their actions may not align with their words. During a frustrating sourcing conversation, the speaker realized that a big brand was only paying lip service to sustainability. However, they met Tim, who had a fleshed-out sustainable shoe idea that resonated with the speaker. This encounter led them to question the environmental impact of the shoe industry, which produces 20 billion pairs of shoes annually, with each American buying eight pairs per year. The speaker flew out to San Francisco to discuss the concept with Tim and they hit it off, deciding to work together. The key takeaway is that it's essential to find a partner who shares similar values and can complement your skills, as doing it alone can be lonely and less effective. Additionally, it's crucial to ensure that both parties have a clear understanding of the company's mission and goals from the beginning.

    • Building a successful business through teamwork and mutual respectSuccessful partnerships are built on recognizing each other's unique strengths and working together towards a shared vision.

      Successful business partnerships are built on mutual respect and recognizing each other's unique strengths. In the summer of 2015, Joey and Tim decided to start a business together, despite their different locations and backgrounds. They both knew they had significant shortcomings and believed that joining forces would give them a better chance at building something substantial. They decided to split the CEO responsibilities based on their individual strengths and expertise, which proved to be beneficial for the business in the long run. They aimed to raise $1.5 million to get their direct-to-consumer wool shoe business off the ground, with a launch date set for March 1, 2016. They spent a year perfecting their product and building the brand, with the guidance of industry expert Eric Ryan, who emphasized the importance of creating great products first and foremost, rather than making sustainability the focus of their brand. Throughout their journey, Joey and Tim demonstrated the value of teamwork, mutual respect, and a shared vision in building a successful business. They recognized that each other brought something special to the table and leveraged their individual strengths to overcome challenges and achieve their goals.

    • All Birds: Focusing on Comfort and SustainabilityAll Birds, a DTC shoe company, found success by combining comfort, sustainability, great design, and eco-friendly materials. They used affordable tech like Shopify to launch and sold out quickly, but managing growth and unexpected success presented new challenges.

      All Birds, a direct-to-consumer shoe company, found success by focusing on comfort and sustainability, two key factors in shoe buying. They aimed to challenge the assumption that comfortable shoes are ugly by combining great design and eco-friendly materials. The business name, All Birds, reflects the company's mission to tread lightly in production. They launched their website using affordable technology like Shopify and sold out their initial inventory within weeks. Although the rapid sales were exciting, the founders, Tim and Joey, discovered they faced new challenges, including managing their respective roles and dealing with unexpected success. Despite their initial discomfort with their success, they continued to grow and exceeded their first-year sales projections within a short period. The accessibility of technology and the shift towards direct-to-consumer sales have made it easier for new businesses to launch, but competition remains high.

    • The personal relationship between business partners is crucial for successSuccessful business partnerships require intimacy, directness, and a focus on the mission, even during moments of tension and media attention

      The success of a business partnership goes beyond just the business itself. For the founders of Toms Shoes, their personal relationship was a crucial element to their success. They faced moments of tension and emotional build-up, which they acknowledged as important to address and work on like any healthy relationship. These moments often occurred during their greatest successes. The intimacy and directness of their relationship allowed them to get to the heart of issues and move on with low ego. The media attention and celebrity endorsements snowballed, but they remained focused on their mission and one product, which helped solidify their brand. As a B Corp, their commitment to sustainability was also a significant part of their business. While it's challenging to make a carbon-neutral shoe with the current production process, they remained intentional and methodical in their approach to sustainability.

    • Running a socially responsible business and financial successAllbirds, a carbon-neutral shoe company, proves that financial success and environmental responsibility are not mutually exclusive. Founders pay for carbon emissions and offset them, believing it's embedded in their charter.

      Running a socially responsible business and achieving financial success are not mutually exclusive. The founders of Allbirds, a carbon-neutral shoe company, believe in paying for their carbon emissions and offsetting them, despite the added costs. They argue that their commitment to the environment is embedded in the company's charter and that there is no tension between financial success and environmental responsibility. The founders, Tim Brown and Joey Zwillinger, also shared that they have enough financial stability to reduce some financial stress but still face anxiety about improving their business. They emphasized that starting a business involves constant thinking and dedication, regardless of financial success.

    • Luck, skill, and hard work in business and lifeSuccess in business and life requires a combination of luck, skill, and hard work. Seize opportunities, make good decisions, and stay focused with natural solutions like C4 Smart Energy.

      Success in business and life is a combination of skill, hard work, and luck. The founders of Albers, Joey Zwillinger and Tim Brown, acknowledge that they've had their fair share of luck, such as meeting key people and seizing opportunities at the right time. However, they also emphasized the importance of capitalizing on those opportunities through hard work and making good decisions. Moreover, they highlighted the crucial role of support from family and loved ones in keeping them going during difficult times. Ultimately, they believe that luck and skill are intertwined, and it's what we do with the opportunities that come our way that truly matters. Additionally, creating a positive company culture can help businesses realize their full potential by attracting and retaining top talent. And when it comes to staying focused, C4 Smart Energy offers a clinically proven solution to help enhance mental focus with natural caffeine and zero sugar.

    • From frustration to success: The story of Orange ScrewDetermination and innovation led a woodworker to create a successful business despite challenges, including counterfeit products.

      Determination and innovation can turn a simple idea into a successful business, even in the face of challenges. Kirby, a professional woodworker, was frustrated with the lack of effective, tool-less ground anchors for various uses. Inspired by a large screw used as a dog anchor, he experimented with prototypes and eventually found a recycled plastic to manufacture his screws. Kirby launched his product, Orange Screw, through a Kickstarter campaign in 2015 and saw rapid demand. However, scammers began selling knockoffs, forcing Kirby to send his genuine product to customers who had been tricked. With the help of loyal customers, Kirby was able to combat the scammers and grow his business. Despite the challenges, Orange Screw made just under $1 million in sales in its first year. Kirby's story is a reminder of the importance of perseverance, creativity, and the power of a strong customer base.

    • Exploring new tools and resources for travel and entertainmentFrom booking guided tours with Viator to listening to sports podcasts like 'Alternate Routes', technology and innovation offer ways to enhance travel and entertainment experiences with convenience and excitement

      There are tools and resources available to enhance various aspects of our lives, whether it be travel or entertainment. Viator, for instance, offers a platform for booking guided tours and travel experiences, providing convenience and peace of mind with features like free cancellation and 24/7 customer support. Meanwhile, Trey Wingo and Kevin Frazier's new sports podcast, "Alternate Routes," caters to sports fans' fascination with the what-ifs and exciting moments of their favorite games. Both examples illustrate the power of innovation and technology in making our experiences more enjoyable and convenient. So, whether you're planning a trip or just looking for a new podcast to listen to, remember that there are always options to make the most of your time and interests.

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    Michael shares secrets to his mindset of continuous learning and discovers the role of pattern recognition in achieving business success. Michael shares his tips for finding incredible talent and the importance of routines for productivity, learning how to define your worth, turning negatives into positives, and setting billion-dollar goals.

    In this interview, you will learn:

    • How to be a successful entrepreneur
    • How to change your mindset when building a business
    • How to overcome challenges and naysayers
    • How to be financially independent 
    • How to spot patterns in business 

    This episode isn't just about business—it's about family and finding what truly matters to you. It's about building empires but creating a life you love.

    With Love and Gratitude,

    Jay Shetty

    What We Discuss:

    • 01:03 Introduction 
    • 02:50 Pursue Your Passion for Entrepreneurship
    • 05:05 Why Learn From the People You Admire
    • 06:42 Evolution of Entrepreneurship
    • 08:04 A Peek into the Trading Card Business
    • 12:16 The Biggest Mistake when Building a Brand
    • 14:45 Financial Success is Loving What You Do Everyday
    • 16:17 You Don’t Stop Learning
    • 17:32 The Role of Pattern Recognition in Business Success
    • 19:01 The Quest for Incredible Talent
    • 23:42 Routines to Help with Productivity
    • 25:24 Can You Define Your Worth?
    • 29:01 The Positive Impact of Turning Negative into Positive
    • 34:01 The Billion Dollar Goal
    • 35:23 Family Life in the Midst of Success
    • 35:57 Finding Balance Between Career and Family
    • 38:22 How to Prioritize What Matter the Most
    • 42:23 Conclusion with Michael Rubin

    Episode Resources:

    Want to be a Jay Shetty Certified Life Coach? Get the Digital Guide and Workbook from Jay Shetty https://jayshettypurpose.com/fb-getting-started-as-a-life-coach-podcast/+

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