An Essential Intro to Programmatic Advertising with Josh Aston

Renata Centurion, Managing Partner, Director at Winning by Design. This speaker from the Demand Gen Summit discusses what Winning by Designs' go-to-market strategies are. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

1:05 - Importance of cloud infrastructure and internet SaaS.

6:25 - Principles of go-to-market.

9:18 - building sustainable growth.

11:33 - CRM information workload, test results, and building a machine for effective CRM.

12:22 - Importance of common language and standardized data.

17:35 - principles for market strategy, growth building, cost, quality, and implementation.

18:19 - Closing Remarks. 

Ollie Whitfield, Marketing Team Lead at VanillaSoft. This speaker from the Demand Gen Summit discusses how to strategically plan out webinars that maintain engaging structures for audience members. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

1:19 - Attention retention strategies are presented. 

3:24 - 3 points of view, segment planning for webinars.

5:03 - Dive into specific topics on how to engage webinar audiences.

6:05 - Content planning for follow-ups.

8:09 - Different modes of video content.

10:11 - Maximizing content output by repurposing webinar content. 

10:44 - Utilizing video clips for social media

13:21 - Leveraging user-generated content.

15:26 - How to structure webinar content to maintain flow and engagement. 

19:24 - Resolving disagreeing points of view. 

22:18 - Closing Remarks. 

Peter Strohkorb, Founder & CEO of Peter Strohkorb Sales Advisory. This speaker from the Demand Gen Summit discusses how salespeople can effectively engage with executive level prospects. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

0:53 - Introduction.

2:50 - Ineffective communication strategies like pitch slapping and spamming.

10:36 - Identifying interests of the target audience, where they hang out online or in person.

18:14 - Ways of engaging with senior executive buyers, discussing business opportunities and risks. 

25:31 - How to improve the sales process.

27:24 - strategies for presenting proposals to gain advantage.

31:53 - How important is consistency in business?

33:48 - Sales funnel checklist, identifying gaps, and strategies for engaging buyers.

35:38 - Closing Remarks. 

Christopher Engman, Co-Founder & Managing Partner at Megadeals. This speaker from the Demand Gen Summit discusses how Megadeals performs in the enterprise Saas space. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

1:06 - Market volumes and the dominance of certain companies.

2:14 - Cross-functional decisions, complex offerings, and complex customer organization structures.

8:34 - Understand top companies in specific industries.

11:26 - Key initiatives of top companies.

13:36 - Challenges faced by salespeople in unproven categories.

14:09 - High win rates in finite markets. 

15:58 - Focus on mimicking normal behavior in social selling.

22:34 - Closing Remarks. 

Kris, Revenue Growth Leader at WINsights. This speaker from the Demand Gen Summit discusses how sellers can better align to close more deals and win. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

2:00 - insights into the evolving B2B buyer's journey.

12:03 - the percentage of sellers who are reactive versus proactive in the B2B buyer journey.

16:19 - The power of intent data in positioning oneself proactively in the B2B buyer journey.

18:53 - Identify buyer footprints and align, influence, and win over buyers.

19:48 - Use sales intelligence and account-based marketing campaigns on metrics like open rates, reply rates, and meeting bookings

26:36 - Strategies for shrinking sales cycles.

28:59 - The importance of data analytics and evolving unique strategies.

32:05 - Closing Remarks. 

Lorena Morales, Director of Global Digital Marketing at JLL. This speaker from the Demand Gen Summit discusses how to drive more growth through RevOps . To stay current on our latest events, follow us on Linkedin.

Useful Timestamps: 

2:00 - B2B buyer’s journey is constantly evolving.

10:22 - Buyers rely on secondary research, review ratings, webinars, and white papers to educate themselves on solutions.

12:53 - The late stage of buyer engagement by sellers and the importance of influencing and engaging buyers early in their journey.

15:27 - How buyers leave digital footprints and the use of intent data from third-party providers like Bombora to make proactive moves in sales.

18:53 - Identify buyer footprints and align sales strategies.

19:48 - Use sales intelligence and intent data on open rates, reply rates, meetings booked, and qualified opportunities. 

20:18- Closing Remarks.

Amarpreet Kalkat, Founder & CEO of Humantic AI. This speaker from the Demand Gen Summit discusses how artificial intelligence is utilized throughout sales. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

0:20 - What is the role of AI in sales?

4:21 - The significance of generative AI and it’s impact on sellers.

5:02 - Analysis of the current state of sales, challenges faced by revenue leaders.

7:56 - The state of sales in 2023, challenges faced by CROs, and the impact of market trends on sales performance.

10:11 - Insights into the lack of understanding of AI among technology leaders, revenue leaders, and revenue ops leaders, and its implications for sales.

19:20 - Identify pressing issues for company development.

20:25 - Understand whether issues are personal perceptions or validated by the team.

24: 46 - Companies that are involved in AI, the humanization aspect of selling.

28:46 - AI rollouts, the importance of leadership alignment.

30:56 - Groundbreaking impacts of AI in sales. 

35:52 - Closing Remarks.

Chris Frank, Head of Marketing at Lumos. This speaker from the Demand Gen Summit discusses what marketing and sales alignment is and how it can be utilized to create more efficiency within a company. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps: 

1:18 - Focus on the human side of go-to-market strategies.

7:55 - There can be negative financial impact from not tracking or estimating time effectively in companies.

9:32 - Insights into email nurture tracks for engaging people and the challenges faced, particularly with an IT audience's response to marketing efforts.

11:44 - Mindset shifts on challenges and the impact on work efficiency. 

14:23 - The importance of creating a safe space for employees.

17:09 - Approaches to SEO and content creation from different mindsets, including growth mindset and status quo mindset.

19:20 - Steps for company development.

21:02 - Closing Remarks.

Hana Jacover, Leadership & Executive Coach at The Hype House. This speaker from the Demand Gen Summit discusses how to unlock time management and prioritization secrets. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

3:19 - Build protocols that incorporate both external and internal elements for a holistic view of productivity focused on wellbeing.

5:18 - There are challenges that relate to burnout and productivity.

7:55 - There is significance in time management and the impact of not tracking or estimating time effectively, leading to financial losses for companies.

10:37 - Addressing the 'nerds' in the room, exploring lesser-known tools essential for productivity, and discussing harnessing internal power for productivity.

22:54 - Track energy levels and urges throughout the day to work with natural rhythms.

27:16 - Be intentional about tracking energy and brainwaves and pairing internal processes with external tools for productivity.

28:36 - Closing Remarks. 

Vladislav Podolyako, Founder & CEO of Belkins. This speaker from the Demand Gen Summit discusses how marketers and sales executives gain a customers' trust in just 7 seconds. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps: 

6:18 - different types of emails, focusing on the importance of trust-building through text in emails, and the use of various tools in modern email communication.

7:21 - email marketing strategies, the importance of personalization in emails, and the effectiveness of emails that save time and show effort.

9:55 - The importance of content quality, transparency in pricing and company identity, and building trust with clients through various channels like emails, calls, and social media.

11:56 - building a foundation of trust from the first interaction with clients and the significance of having a strong presence on LinkedIn and other social media platforms.

13:57 - The effectiveness of concise and informative newsletters like Morning Brew for saving time and providing valuable information.

17:15 - The role of personal and corporate branding in building trust, authenticity, reliability, and transparency with clients.

17:00 - The role of technology in trust-building, the use of data-driven tools for personalization, and the impact of AI in the digital era.

20:33 - Strategies for standing out in a competitive market, the importance of email as a communication channel, and the role of transparency and AI in fostering trust.

24:01 - The significance of showing professionalism and respect in client interactions, and the impact of enabling cameras during virtual meetings.

25:20 - Closing Remarks.