Podcast Summary
Rebranding a successful podcast: Successful brands need to evolve and adapt to stay relevant. Rebranding can breathe new life into a stale image and attract new audiences.
Even successful brands need to evolve and sometimes be disrupted from within. Rob Moore and his team discussed their decision to rebrand their "Disruptive Entrepreneur" brand after six years, 800 episodes, and nearly 200 guests. They killed the old brand and replaced it with a new one, reflecting on the highs and lows of their journey. They made the announcement live on social media, sharing their experiences and answering questions about the death of brands and the impact of lockdowns. The team had been planning to build a professional studio before the lockdowns, which allowed them to adapt quickly and take their business online. They are now looking forward to welcoming a top-three following person in the world as a guest in eight days. The process of self-disruption and evolution is a crucial aspect of brand survival and growth.
Rebranding a podcast for broader reach: A podcast rebrand can expand audience and topic range, but involves complexities like SEO changes and broken links.
The rebranding of a podcast from "Disruptive Entrepreneur" to "Disruptors" was a necessary step to expand the range of guests and topics, as some individuals may not be interested in appearing on an entrepreneur's podcast. Additionally, the hosts found it challenging to tie non-business related topics back to the theme of entrepreneurship. The change allowed for more freedom to cover a wider range of content and gave listeners a clearer understanding of the podcast's focus. Despite the complexities involved in the rebranding process, such as SEO changes and broken links, the hosts ultimately decided it was the right time to make the move, especially with the 6th anniversary of the podcast approaching.
Expanding podcast brand to include 'disruptors': Embracing change and broadening podcast scope led to attracting wider range of guests, staying relevant, and increasing viewership.
Embracing change and broadening the scope of the podcast brand to "disruptors" has been beneficial for their media platform. This change has allowed them to attract a wider range of guests, including those with political and topical discussions, and has helped them trend and ride the wave of current events. Additionally, this shift has kept their brand fresh and allowed them to interview disruptive figures, even if they were once considered controversial or off-brand. The podcast's evolution over the years, from producing a few dozen episodes to over a thousand, highlights the importance of being open to change and not being too restricted by a niche focus. The decision to rebrand was met with agreement from all involved and has led to increased viewership and engagement.
Learning from setbacks: Successful entrepreneurs view setbacks as opportunities for growth, rather than defeats. High tax bills and doing everything yourself are reminders of progress, not obstacles.
Everyone, including successful entrepreneurs like Harry and Tom, experiences setbacks and low points in their careers. For Harry, it was missing an opportunity to pitch to Theo Pafitis due to a communication mix-up. For Tom, it was being emotionally harassed by a guest. However, they both view these experiences as learning opportunities rather than defeats. Harry sees high tax bills as a sign of success, and Tom looks back at his earlier days when he had to do everything himself. They encourage each other to embrace the struggles and keep moving forward.
Overcoming unexpected challenges in Switzerland: Despite technical difficulties and equipment confiscation, determination and resourcefulness led to successful interviews with notable figures.
Even with unexpected challenges and setbacks, a determined and resourceful approach can lead to successful outcomes. During a business trip to Switzerland, the speakers encountered various issues, including technical difficulties and equipment confiscation by the Swiss government. Despite these obstacles, they managed to conduct interviews with notable figures like Francois and Martin Fry, using unconventional methods when necessary. The experience taught them the importance of adaptability and resilience in their line of work. The encounter with Francois was particularly memorable, as they were impressed by his charm, talent, and impressive collection of memorabilia. However, their attempt to record an interview with him using audio equipment resulted in a technical problem, forcing them to use a hidden camera instead. Despite Francois' disapproval, they were able to obtain valuable content for their podcast. Another challenge arose when they returned from Switzerland with their equipment confiscated by the Swiss government due to safety concerns. Although they lost thousands of pounds worth of equipment, they were able to recover the SD card containing the interview recordings. These experiences demonstrate the importance of being prepared for the unexpected and finding creative solutions to problems. The speakers learned that setbacks are a natural part of the creative process and that a positive attitude and resourcefulness can lead to successful outcomes.
Interviewing Controversial Figures: Risks and Rewards: Creating controversial content can lead to growth and engagement, but also risks deplatforming and loss of revenue. Strategies like releasing content on independent platforms can help bypass censorship.
Creating controversial content can lead to significant growth and engagement for a brand, but it also comes with risks, particularly when it comes to potential deplatforming and loss of advertising revenue. The speakers shared their experience of interviewing controversial figure David Icke twice, with the first interview leading to massive growth and views, but the second one resulting in deplatforming and a significant decline in YouTube's performance. They discussed how the internet and social media landscape has become more sensitive to controversial content due to advertisers' concerns, leading to platforms like YouTube being more cautious about hosting such content. However, they also shared that they have adopted a strategy of releasing controversial content on independent platforms to bypass censorship. They highlighted successful interviews with figures like Nigel Farage and Jordan Peterson, where the debates and disagreements made for engaging content for their viewers. Overall, they emphasized that while being bland and safe might be an option, it goes against the brand's mission to disrupt and create engaging content.
Interviews with disappointing guests led to rebranding and new approach: Thorough research on potential guests is crucial to avoid false claims or stories and maintain authenticity and credibility as a podcast
Not every interview or guest on a podcast will be a success. Some may disappoint, and even turn out to be charlatans. Michael Gerber, who was once a hero and a highly anticipated guest, turned out to be a massive pitch instead of providing valuable content. Similarly, an interview with a man claiming to be Pablo Escobar's secret son was exposed as a hoax. These experiences led to a rebranding of the podcast as "Disruptors" and a new approach to selecting guests, including those with whom they disagree or have disagreements with. It's essential to do thorough research on potential guests to avoid falling for false claims or stories. These experiences also highlighted the importance of being authentic and credible as a podcast.
Asking unique questions during interviews leads to valuable content and building trust: Disrupting traditional interview formats by asking fresh questions and providing unique perspectives can lead to engaging conversations with high-profile guests, resulting in valuable content and audience trust.
Being disruptive and asking unique questions during interviews can lead to valuable and interesting content, as well as building trust with audiences. The speakers shared their experience of securing high-profile guests by offering different angles and not asking repetitive questions. They also highlighted the importance of research and preparation in creating engaging conversations. The success of their show is attributed to their ability to outperform established media organizations by providing fresh perspectives and unique interviews. They emphasized the importance of asking different questions and approaching topics from unique angles to create valuable and distinctive content. Examples of their successful interviews include those with Jordan Peterson, Dave Thompson, and Jeremy Corbyn. Overall, their approach has resulted in a popular show and a significant online presence.
Insights from two iconic interviews: Preparation, adaptability, and focus are crucial for successful interviews, as demonstrated by experiences with Jordan Peterson and Dorian Yates.
The interview between you and Jordan Peterson was highly regarded by many as one of the best entrepreneurship interviews ever recorded due to the open, honest, and valuable discussion about selling and other less-talked-about topics. Despite some interruptions and a shortened runtime, the interview still garnered massive views and left many wanting more. Another challenging interview experience was with Dorian Yates, known as "The Shadow," who was intimidating and made it difficult for you to maintain focus during the interview due to the noise and distractions in his gym. These experiences demonstrate the importance of preparation, adaptability, and maintaining focus during interviews, even in challenging circumstances.
Mastering the art of pausing in interviews: Effective interviewing involves talking less and allowing interviewees to speak more, leading to more genuine and revealing responses. Being naive or imperfect initially can be beneficial for learning. Use technology like Zoom to ask concise questions and give interviewees ample time to respond.
Effective interviewing involves mastering the art of pausing and allowing moments to hang, which can lead to more genuine and revealing responses from interviewees. The interviewer should aim to talk less and let the interviewee speak for the majority of the conversation. This approach can lead to more engaging and insightful interviews, as demonstrated by the improvement in interview skills over time. Additionally, being naive or imperfect in the beginning can actually be beneficial, as it allows for learning on the go rather than trying to be perfect beforehand. The use of technology like Zoom and its slight delay can also be an advantage, as it forces interviewers to ask concise questions and then give interviewees ample time to respond.
Embrace pauses and allow interviewees to think: Effective interviewing involves giving interviewees space to respond, leading to insightful and memorable exchanges. Prepare questions to ensure a productive conversation.
Effective interviewing involves embracing the pauses and allowing the interviewee the space to think and respond, rather than interrupting or asking multiple questions at once. This approach can lead to more insightful and memorable exchanges, as demonstrated in interviews with figures like Elon Musk, Peter Schiff, and Floyd Mayweather. These interviews, despite being challenging or awkward at times, have provided valuable lessons and experiences for the interviewer. Additionally, having a well-prepared list of questions can help ensure a productive and engaging conversation.
Building rapport leads to engaging interviews: Building genuine relationships with guests leads to great content and opens doors for future collaborations and opportunities.
Building rapport with guests leads to engaging and valuable interviews. The speakers mentioned in the conversation, including David Goggins, Floyd Mayweather, Amir Khan, and Jordan Peterson, all brought unique perspectives and lessons to the table. While personal favorites varied, the interviews with Jordan Peterson and Barry Hearn stood out for their impact and value. The ability to build genuine relationships with guests not only leads to great content but also opens doors for future collaborations and opportunities. The speakers also emphasized the importance of learning how to sell and navigate one's career, as evidenced by the widespread success of the Jordan Peterson interview. Overall, the key takeaway is the importance of building strong relationships and creating valuable content in interviews.
Rebranding and Expanding the Disruptives Podcast: The Disruptives podcast rebranded, shifted direction, and now explores a wider range of topics with big-name guests, including politics, while maintaining authenticity through post-interview meals.
The Disruptives podcast, formerly known as "Disruptive Entrepreneur," underwent a significant rebrand and shift in direction. The hosts, Harry and Kieran, shared a memorable experience interviewing J.K. Rowling, one of the last interviews they did under the old name. They appreciated the authenticity of the interview, which deviated from typical entrepreneurship questions. The new direction allows them to explore a wider range of topics and guests, including politics, which has become increasingly relevant in today's world. They also shared their tradition of having a post-interview meal, adding another layer of authenticity to their podcast. The rebrand and new direction signify an exciting time for the Disruptives podcast, with big guests and new opportunities on the horizon.
Multichannel content strategy: Adapting, improving, and mastering: Adapt content for each platform, improve production quality, and master interview skills for a successful multichannel media strategy.
In today's media landscape, having a multichannel content strategy is essential for reaching and engaging audiences. This was discussed during a debrief session, where it was noted that the team has grown their channels significantly over the past 18 months, including House and TikTok, which have both surpassed 100k subscribers. The team also acknowledged the importance of improving production quality, especially for lives on platforms like TikTok and Instagram, where audio can be a challenge. Additionally, the team now designs content specifically for each platform, recognizing the unique strengths and audiences of each. They also tease content across channels and sometimes publish exclusives to build hype. When it comes to creating content, the team recommends focusing on interview skills over public speaking, as great interviews can yield valuable insights and make for compelling content. So, in summary, adapting content for various platforms, improving production quality, and mastering interview skills are key strategies for success in today's multichannel media environment.
Effective interviewing techniques: Build rapport, ask clear questions, and actively listen. Use succinct questions, nonverbal cues, and pause for responses. Engage with challenging interviewees for interesting conversations. Start with simple tools for recording, and don't let rejection discourage you.
Effective interviewing involves building rapport, asking clear questions, and actively listening. The speaker emphasized the importance of asking questions succinctly without rambling and pausing between questions to allow the interviewee to respond fully. Using nonverbal cues like eye contact and head nods can help establish rapport and keep the listener engaged. The speaker also shared that interviewing challenging individuals can lead to more interesting conversations and even viral content. Additionally, starting a podcast or business doesn't require a large team; tools like Zoom H1 can make recording easier. And finally, don't be discouraged by rejection – it may increase your chances of getting a yes in the future.
Balancing brand, customer service, and authenticity: Authenticity, kindness, and customer satisfaction are crucial for building a strong brand and successful business. Balance generosity and kindness with setting boundaries, and be true to oneself online and offline.
While having a strong brand is important, it's equally crucial to prioritize customer service and satisfaction. Brands can take years to build but can be damaged in a moment. Therefore, it's essential to balance generosity and kindness with setting boundaries and not allowing customers to take advantage. Paul also emphasized the importance of authenticity and being true to oneself, whether online or offline. He advised against being a "dick" to others, even if it's easier to hide behind a screen. Additionally, Paul shared his admiration for individuals like Chris Eubank, Gerald Ratner, Nigel Farage, and Keanu Reeves, who are entertaining, authentic, and successful in their respective fields. Overall, Paul's perspective highlights the importance of authenticity, kindness, and customer satisfaction in building a strong brand and a successful business.
Inviting Controversial Guests Boosts Reach and Engagement: High-profile guests, like Gordon Ramsay, can significantly increase podcast reach and engagement. Brands may be hesitant due to cancel culture, but striking a balance is key. Disruptors plans to interview controversial figures, aware of potential backlash, to provide a 100% honest narrative.
Having high-profile guests, even controversial ones, can significantly boost a podcast's reach and engagement. Gordon Ramsay, for instance, has a massive following, and his endorsement could lead to millions of downloads. Brands, however, may be hesitant due to the fear of cancel culture and deplatforming. It's essential to strike a balance between having on-brand guests that resonate with the audience and those who spark controversy and debate. The podcast Disruptors plans to fly to America, hire a Winnebago, and tour around the country for face-to-face interviews with bigger guests. They've interviewed Katie Hopkins and are open to interviewing more politicians, but they're aware of the risks and potential backlash. Ultimately, they aim to provide a 100% honest narrative, even if it means self-censoring in certain instances to avoid deplatforming.
Cancel culture vs. podcasting: While cancel culture can bring fame, podcasting offers a sustainable and creator-controlled platform for growth.
While cancel culture and being de-platformed can lead to increased attention and fame for some individuals, it's important to remember that the ultimate goal of most platforms is to serve advertisers, not creators or consumers. Podcasting, on the other hand, offers a more decentralized and creator-controlled form of content creation. The speaker advocates for content creators to consider starting their own podcasts, as they have seen significant growth in their own podcasting business. Despite not always having the biggest audiences, the dedicated listeners of podcasts make them a valuable and sustainable part of a content creator's repertoire.
Sharing excitement for new experiences and expressing gratitude: Express gratitude for new experiences and share valuable content with others to not miss out
Importance of sharing valuable content and expressing gratitude. The group had just finished a lengthy conversation about Will Smith's autobiography and expressed their excitement for listeners to experience it. They emphasized the significance of the new brand and concept, and thanked their team members and personal supports. The group also encouraged listeners to hit the share button and not miss out on new content. They closed the podcast by reminding listeners that if they don't take risks and miss out on new experiences, they risk missing out on something valuable. Overall, the group's enthusiasm and appreciation for the content they were sharing was contagious, and their message was clear: don't miss out on new experiences and be sure to share valuable content with others.
