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    Apple announces AirPods Max / Qualcomm president Cristiano Amon interview

    enDecember 11, 2020

    Podcast Summary

    • Apple's New AirPods Max, Qualcomm Interview, Deloitte's Innovative Tech, Atlanta's Art Beats and Lyrics, and COVID-19 UpdatesApple introduces new AirPods Max, Qualcomm President shares insights, Deloitte uses tech and business savvy to help businesses, Atlanta's Art Beats and Lyrics showcases origin stories, and updates on COVID-19 vaccine development and Apple-Google contact tracing system

      This week on The VergeCast, Apple's new AirPods Max were discussed, with Chris Welch sharing his first impressions. Qualcomm President, Cristiano Ammon, was also interviewed. Deloitte was highlighted as a company that can help businesses build their future with innovative technology and business acumen. A new documentary, Art Beats and Lyrics, was introduced, showcasing the origin stories of its founders and exploring how Atlanta has shaped their individual past and the cultural phenomenon of the event. The episode also touched on the COVID-19 pandemic, with updates on vaccine development and the effectiveness of the Apple-Google COVID contact tracing system. Additionally, a separate episode discussing Facebook's ongoing legal issues was mentioned.

    • Apple enters high-end headphone market with AirPods MaxApple's new AirPods Max, priced at $549, aim to deliver high-quality audio to those willing to invest in their listening experience, entering a competitive market dominated by Sony and Bose.

      The pandemic continues to have far-reaching effects, from reduced noise pollution in the ocean due to travel restrictions to the release of expensive new tech like Apple's AirPods Max. The headphones, priced at $549, are Apple's entry into the high-end headphone market, where competitors like Sony and Bose typically reside. The price tag raises questions about the target audience for these headphones, as Sony's WH-1000XM4 and Bose's QuietComfort 700, both around $350, offer strong competition. However, Apple seems confident in the AirPods Max's ability to deliver high-quality audio. Despite their high price, they may appeal to those who prioritize audio quality and are willing to invest in their listening experience. Additionally, the pandemic's second-order effects, such as the decrease in ocean noise pollution, serve as a reminder of the ongoing global impact of the crisis.

    • AirPods Max: Advanced Features with LimitationsApple's AirPods Max offer spatial audio and noise cancellation, but lack a headphone jack, lossless audio support, and have a high price tag. Additional costs include a proprietary cable and lack of audio in port. Considering alternatives can save over $400.

      Apple's new AirPods Max headphones offer advanced features like spatial audio and noise cancellation, but they come with limitations such as the lack of a headphone jack, no lossless audio support, and a high price tag. Additionally, the lack of an audio in port and the use of a proprietary Lightning to 3.5mm headphone cable add to the cost. Comparatively, other brands offer more affordable solutions like Bluetooth bridges or USB-C audio support. For frequent travelers, the total investment for these features can amount to over $580, which is significantly more than cheaper alternatives. Overall, while the AirPods Max offer impressive sound quality and convenience, potential buyers should carefully consider the limitations and costs before making a purchase.

    • Apple's AirPods Max: A Departure from BeatsApple's AirPods Max offer impressive sound quality and unique design, but their high price and unusual appearance draw comparisons to less expensive competitors. Their place in the larger Apple ecosystem is unclear.

      Apple's AirPods Max headphones represent a departure from the Beats brand, with Apple seemingly distancing itself from the Beats team and their headphone division. While the AirPods Max boast impressive sound quality and unique design, their unusual appearance and abundance of microphone slots have drawn comparisons to less expensive competitors. Despite their high price tag, it remains to be seen if they will truly stand out in a crowded market. The Beats team, meanwhile, seems to be focusing on appealing to Android users with more affordable offerings. Overall, the AirPods Max represent an intriguing entry into the premium headphone market, but their place in the larger Apple ecosystem remains unclear.

    • Design trade-offs with AirPods MaxApple's AirPods Max offer advanced features and impressive sound quality, but come with a bulky design, noticeable new ear cups, and limited spatial audio versatility.

      The Apple AirPods Max, while offering advanced features like spatial audio and impressive sound quality, come with some trade-offs. The design, with its visible antenna lines, slots, and heavy build, is a departure from Apple's typical sleek aesthetic. The memory foam ear cups, while more breathable than previous models, were noticeably new and had a slight smell upon opening. Spatial audio, a standout feature, requires motion sensing and is currently not supported on Apple TV, making it less versatile for users. Despite these points, the AirPods Max deliver high-quality sound and are a significant step forward for Apple in the over-ear headphone market.

    • User's initial skepticism about AirPods Pro's digital crownUser grew fond of AirPods Pro's digital crown for volume control, despite initial skepticism and unusual case design

      The AirPods Pro have a unique control system with a digital crown, which may take some getting used to. The user expressed initial skepticism about the small knob, preferring larger touch controls. However, they found that the volume control, which is turned counterclockwise for an increase in volume, grew on them, much like natural scrolling. The user also noted the strange design of the case, which they found to be deeply strange, but ultimately functional. Despite initial reservations, the user appreciated the natural scrolling element and the ability to change the direction of the volume control.

    • New AirPods Max: Design and Functionality DiscussedApple's new AirPods Max have a unique design, good sound quality, but concerns over impractical origami-like case, large size, and high cost. Computational audio is intriguing, but comparisons to other headphones await. Some users report issues with low power mode in the case.

      The new AirPods Max from Apple, with their unique design and high price tag, have sparked a lot of discussion. The origami-like case is a talking point, but some users find it impractical due to its size and rigidity. The headphones themselves are said to sound good, but there are concerns about their large size and high cost. Apple's emphasis on computational audio is intriguing, but it remains to be seen how it compares to other headphones on the market. Some users have reported issues with the headphones entering low power mode when placed in the case, which can be inconvenient. Despite these concerns, the AirPods Max have generated significant interest and are currently experiencing long shipping times. Apple is expected to release third-party cases to address some of the design issues, but only time will tell if these headphones can live up to the hype. Overall, the AirPods Max represent a bold new entry into the high-end headphone market, but they come with some challenges that Apple will need to address.

    • Exploring innovation in art and techThe documentary 'Art Beats and Lyrics' showcases the growth of an art show into a cultural phenomenon, while Qualcomm's Snapdragon 888 processor redefines premium smartphone experiences with advanced 5G connectivity, setting the stage for widespread 5G adoption in 2021

      Innovation is about overcoming challenges, solving problems, and transforming industries. This is exemplified in the documentary "Art Beats and Lyrics," which explores the growth of a humble art show into a cultural phenomenon. Meanwhile, in the tech world, Qualcomm's new flagship processor, the Snapdragon 888, is redefining the premium smartphone experience with advanced 5G connectivity and other features. The road to widespread 5G adoption is ongoing, with 2021 expected to bring broad coverage and improved performance. At Qualcomm's tech summit, Chris Nicolas, the company's president, discussed the Snapdragon 888's capabilities, including its integration of a premium modem and its delivery of 7.5 gigabit per second 5G connectivity. The X60 modem, in particular, will allow existing spectrum holdings to deliver 5G performance, expanding coverage and capacity.

    • Maximizing 5G performance through wider channelsDynamic Spectrum Sharing and carrier aggregation help widen channels for faster 5G speeds, while millimeter wave technology offers unlimited capacity but requires new infrastructure

      The transition from 4G to 5G requires more spectrum to achieve optimal performance. Dynamic Spectrum Sharing (DSS) allows operators to deploy new 5G equipment in existing frequency bands, but the channels remain narrow. By converting all 3G and 4G channels to 5G and aggregating them together, wider channels can be achieved, leading to faster speeds. Millimeter wave technology offers almost unlimited capacity but requires new sites and permits. While there are compelling use cases for millimeter wave in other technologies, the priority for phones should be on DSS and carrier aggregation to address the more urgent need for wider channels and faster speeds. As a dominant player in the Android phone market, Qualcomm is accelerating the 5G timeline and plays an essential role in shaping the industry's future.

    • Revolutionizing industries with 5G technology5G technology promises unlimited data and capacity, revolutionizing industries like gaming and collaboration, and making every smartphone a potential high-performance device.

      5G technology is not just about bringing new opportunities but also solving existing problems in the mobile industry. It aims to provide unlimited data and capacity, making everything from video streaming to gaming better and faster. With millimeter wave technology, 5G is set to revolutionize industries like gaming and collaboration, making every smartphone a potential Nintendo Switch or a high-performance gaming device. Despite having a significant role in developing 5G standards and technology, Qualcomm acknowledges competition but believes its focus on innovation and creating standards sets it apart. In the US market, there's a high demand for advanced technology, making Qualcomm a leading player in the modem market.

    • Qualcomm's focus on consumer experienceQualcomm prioritizes consumer experience, making powerful processors for high-end Android phones and collaborating with partners to optimize for various operating systems

      Both Qualcomm and the US carriers prioritize the quality of their network services and devices. Qualcomm's Snapdragon processors are dominant in high-end Android phones due to their powerful performance and ability to sustain it over long periods. Qualcomm designs their platforms with the consumer in mind, ensuring optimal user experience. They collaborate with partners like Google and Microsoft to optimize for various operating systems, including Android and Windows, despite their differences. The focus on creating great solutions for consumers sets Qualcomm apart from competing platforms.

    • Collaboration between hardware and software teams leads to innovative solutionsEffective collaboration between hardware and software teams can lead to unique features and longer battery life, making PCs more competitive in the market as they adapt to new user expectations and requirements.

      Effective collaboration between hardware and software teams, as demonstrated by Qualcomm and Microsoft, can lead to unique and innovative solutions. By working together, they were able to bring rich multimedia and machine learning capabilities to Windows PCs, making them more competitive in the market. Apple's M1 chip announcement validated the belief that the mobile user experience is shaping the expectations for PCs. The ecosystem is moving towards ARM-native apps, longer battery life, and a more connected multimedia experience. The pandemic has accelerated the need for PCs to adapt to new requirements, with a greater emphasis on camera quality and the ability to run mobile apps. Lessons can be learned from Apple's success, and Qualcomm and Microsoft are on the right trajectory by focusing on these areas.

    • Technology's Constant Evolution in the Semiconductor IndustryThe semiconductor industry continues to innovate with advanced process technologies, such as EUV, and a focus on connectivity and multimedia capabilities, particularly camera technology, driving improvements in mobile SoCs.

      Technology, particularly in the semiconductor industry, is constantly evolving and improving at an unprecedented rate. This is particularly true for mobile SoCs, which have seen the highest rate of change and performance improvement in the industry. The use of advanced process technologies, such as EUV, will continue to push boundaries and enable further shrinkage and innovation. Additionally, the importance of connectivity and multimedia capabilities, such as high-quality cameras and audio, will continue to be celebrated and integrated into devices. The industry remains vibrant and focused on leading transistor technology, with a multitude of components and process technologies coming together to create advanced chipsets. Camera technology, in particular, is expected to continue to advance with new features and capabilities, driven by innovation and competition among manufacturers. Overall, the technology landscape is dynamic and ever-changing, and staying connected and up-to-date will be crucial for businesses and individuals alike.

    • 5G's Impact on Multimedia Content5G's increased bandwidth capabilities will enable real-time streaming and broadcasting of high-definition videos, as well as the ability to capture and process larger file sizes from higher resolution cameras, but the adoption may take time due to ecosystem challenges.

      The implementation of 5G technology will significantly change how we consume and create multimedia content, particularly video, due to its increased bandwidth capabilities. This will allow for real-time streaming and broadcasting of high-definition videos, as well as the ability to capture and process larger file sizes from higher resolution cameras. However, the adoption of these technological advancements may not be immediate, as there are various roadblocks within the ecosystem that need to be addressed. Despite these challenges, the developer ecosystem moves quickly and once the initial momentum is gained, the benefits of 5G technology will be adopted on a larger scale. Additionally, investments in emerging technologies like augmented reality and virtual reality, made years ago, are now starting to reach an inflection point and gain significant traction.

    • The expansion of high-speed broadband will fuel innovation in video sharing and social networks.As high-speed broadband becomes more widely available, we can expect advancements in video sharing, social networks, and effective business tools.

      The widespread availability of high-speed broadband will drive innovation and improvements in various applications, including video sharing and social networks. However, there's a chicken-and-egg problem: developers may not be interested in developing for high-speed networks until they become more widely available. As 5G coverage expands globally, we can expect to see more advancements in these areas. Additionally, businesses can benefit from tools like Constant Contact to effectively reach and connect with their customers. For instance, sports photographers can earn higher yields on their business accounts with QuickBooks Money. Advertising also plays a significant role in the online economy, as evidenced by the interview with Melissa Grady, CMO of Cadillac, on Decoder. Stay tuned for more exciting episodes!

    • From small art show to cultural phenomenonThe inspiring story of Jabari Graham and Dwayne W. Wright, who turned a small art show in Atlanta into a cultural sensation, attracting thousands of fans and major sponsors like Jack Daniels and Tennessee Honey.

      "Art Beets and Lyrics," a new documentary on Hulu, tells the compelling story of how a small art show in Atlanta grew into a cultural phenomenon, thanks to its founders Jabari Graham and Dwayne W. Wright. Directed by Bill Horace, the film delves into the backgrounds of these men and how Atlanta influenced their lives, leading them to establish Art Beets and Lyrics. The documentary follows Jabari, Dwayne, and several artists as they prepare for the event's 20th anniversary tour, attracting thousands of fans at each stop. Sponsored by Jack Daniels and Tennessee Honey, the documentary showcases the unique roles of its creators and the impact of their passion project on the arts scene. So, if you're looking for an inspiring tale of creativity, resilience, and community, be sure to check out Art Beets and Lyrics on Hulu. And remember, please drink responsibly. Jack Daniels and Tennessee Honey are registered trademarks. (2024, Jack Daniels, all rights reserved.)

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    citiesabc interview: Colm Murphy, Senior Cyber Security Advisor at Huawei - 5G, Cyber Security & Transparency

    citiesabc interview: Colm Murphy, Senior Cyber Security Advisor at Huawei - 5G, Cyber Security & Transparency

    Prior to joining Huawei Colm Murphy was the International Director of BSI Group's Cyber Security and Information Resilience professional services business, responsible for this business units growth beyond the UK and Ireland. Before that he worked with Deloitte and McAfee.

    Previously, as a Director of Espion, Colm was a founding member of the management team responsible for growing the company to international success. Espion's Cyber security Technology Distribution business unit was acquired by Exertis (a subsidiary of DCC plc.) in November 2015 and its Cybersecurity Consulting business unit was acquired by BSI Group in April 2016.

    Colm holds a B.A. from Trinity College, Dublin, and a Post Graduate Diploma from Dublin Institute of Technology. He has 20 years experience working in #Cybersecurity, Information Resilience, Privacy, eDiscovery & Digital Forensics and Incident Response in both sales and technical roles. He has led and managed a range of projects across EMEA, APAC and the US.

    Interview Focus:

    1. Can you tell us about your Profile and background?
    2. What are your views on how businesses and governments can cope with digital transformation?
    3. How do you see the Cyber security industry best practices?
    4. There is no doubt about the importance of Cyber security, the important is how do you cope with that and prepare?
    5. How to protect cities and governments from cyber threats?
    6. #5G is out there with a lot of challenges and opportunities. How do you see that?
    7. How do you see the unified or verified security standards in the 5G or telecom industry?
    8. What kind of challenges the industries are facing when the security standards are missing and the development progress of some security standards, such as 3GPP, NESAS?
    9. How could we measure cyber security? Both for countries, cities and businesses and What is the meaning of developing the security standards for public and industries?
    10. Can you tell us about Huawei’s progress in cyber security and security verifications? and especially  the ERNW Reviews Source Code for Huawei 5G Core Network UDG?
    11. Can you share some case studies that you highlight as good practices?

    About Dinis Guarda profile
    https://www.openbusinesscouncil.org/w...
    https://www.dinisguarda.com/
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    5G: Welcome to the Revolution?

    5G: Welcome to the Revolution?
    How should we feel about 5G? Is it a breakthrough technology that will revolutionize our world, or in a bid to get new gadgets, are we risking our health? To find out, we spoke with electrical engineer Prof. Jeff Andrews, biologist Prof. Henrik Mouritsen, radiology safety expert Prof. Chris Collins, and psychologist Prof. Rodney Croft.  Check out the full transcript here: http://bit.ly/2qd2MIR  Selected references:  Jeff’s paper on the future of 5G: http://bit.ly/36ob7tW  Chris's review on 5G’s safety: http://bit.ly/336losL  Henrik's article on the effect of electromagnetic radiation on migratory birds: https://go.nature.com/338t3Xy  Review on symptoms associated with electromagnetic waves: http://bit.ly/2JF7C8V  Credits: This episode was produced by Meryl Horn with help from Wendy Zukerman, Lexi Krupp, Michelle Dang and Rose Rimler. We’re edited by Caitlin Kenney. Fact checking by Michelle Harris, Lexi Krupp, and Michelle Dang. Mix and sound design by Peter Leonard and Bobby Lord. Music written by Peter Leonard, Bobby Lord and Emma Munger. Recording assistance from Olivia Aldridge, Beth McMullen, and Mirjam Steger. A huge thanks to all the people we spoke to for this episode including: Dr. Sarah Loughran, Dr. Stefano Cucurachi, Professor Muriel Médard, Dr. Harish Krishnaswamy, Dr. Christopher Labos, Dr. Jordan Gerth, Dr. Arno Thielens, Prof. David Carpenter, Dr. Jerrold Bushberg, Dr. Patrick Mineault, Norman Carreck and ARPANSA. Extra thanks to Kaitlyn Sawrey, Shahzad Ahsan, Rachel Ward, the Zukerman Family and Joseph Lavelle Wilson.  Learn more about your ad choices. Visit podcastchoices.com/adchoices