Are brands accountable?

What is a purpose driven brand? From environmental, societal, and charitable efforts - there are many ways for brands to build meaning into their business.

And the data tells us people are looking for conscientious companies to shop with, and work for.

Let's talk about what it means for a brand to lead with purpose - ranging from pharmaceuticals, to clothing and energy.

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on June 29th, 2022.

Loyalty programs allow us to pick up rewards with our coffees, trips, and clothes - and they also allow companies to gather data about us and our purchases.

What data are we willing to share? When does the cost of privacy outweigh the benefits of points and perks?

We cover #TimHortons, #Aeroplan, and how loyalty and data both play an important part in building brand trust. 

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on June 15th, 2022.

When it comes to a brand's values, messaging, and impact - are consumers holding them accountable? And how can they?

As ESG - Environmental, Social, and Governance - has made its way to the forefront, brands are under pressure to make their positioning known. But what is a brand promise with no action behind it?

Let's talk Chik-Fil-A , Unilever, and corporate karma.

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on May 13th, 2022.

Content and how we consume it has changed.  How can brands get - and keep - the attention of their audience? What content formats are compatible with our fast-paced lives?

From articles to audio, Clubhouse to TikTok, we take a look at what content consumers are craving, and how brands can adapt to best serve their audience.

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on April 29, 2022.

Web 3 is the next iteration of the internet. Is it coming quickly? Is it going to change the world? The simplest way of describing its evolution would be the following: 

• Web 1.0: Read
• Web 2.0: Read, write
• Web 3 (3.0): Read, write, own

What does decentralization of the worldwide web mean? And more importantly, what does it mean for brands moving forward?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on April 22, 2022.

Is your target audience in different age groups? Branding for all ages—from baby boomers to gen Z and alpha—has its own set of considerations and requirements. Do all brands meet the need?

Does intergenerational branding bring any advantages? How can we make sure that brands can attract audiences from multiple generations? When a brand is launching, is it better to target a specific audience or go broad? 
 
This week we talk about Tiktok, Canadian Tire and even Facebook and their strategies when it comes to attracting multiple generations.

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on April 1st, 2022.

This week we talk about some of the dilemmas brand face on social media. As brands try to navigate social media, there are a lot of issues and roadblocks that can arise, from influencers going rogue to brands being misinterpreted.

Are brands at risk when they have a spokesperson/ambassador? How should a brand react when an influencer says something out of line?  Are brands taking advantage of outspoken people to gain influencers and is this the right way to go?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on Monday 21st, 2022.

Ipsos recently released their list of “The Most Influential Brands in Canada” for 2021" - so we’re talking about it with the author and storyteller of the list: Steve Levy. Our discussion will highlight some of the key attributes of the top brands and expand on the multiple elements that drive influence. 

This year, Google again tops the list. But, most of the Top 10 have a very strong digital presence, regardless of their industry. The three biggest gainers are TikTok, Skip the Dishes and Loblaws. 

Below, you'll find this year's list in order of appearance:

1. Google
2. Amazon
3. YouTube
4. Apple
5. Meta (Prev. Facebook)
6. Microsoft
7. Netflix
8. Visa
9. PC Optimum
10. Walmart

Join us as Brad Breininger discusses the list with Steve Levy in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on March 4th, 2022.

• Source: Most influential brands in Canada 2021, Ipsos.
• Want more insights? Hear what the CMOs from Canada's Most Influential Brands have to say.

This week we talk about what a merger or acquisition can mean for a brand.  Recently, there have been multiple mergers and acquisitions in different industries. Some of the most recent examples are: 

• Microsoft and Activision/Blizzard 
• Merck and Acceleron 
• Intuit and Mailchimp

Even some older ones - like Disney + Marvel - are still having an impact on their brands.

What does this “coming together” mean to the involved brands? Does it affect their equity and reputation? Does the big brand usually absorb the smaller one? Or is it better to keep the acquired brand as it's always been?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on February 4th, 2022.

This week, we expand on one of the hottest topics for this year: NFTs.  Although there's recently been a lot of volatility in cryptocurrency, NFTs— or Non-Fungible Tokens—are stronger than ever.

Are brands ready to jump on the NFT bandwagon? What are brands like Coca-Cola, Taco Bell, Gucci and McDonalds doing? Is this something for brands of all shapes and sizes? Are NFTs only for art collectors or are there a wide range of other purposes?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on January 26th, 2022.