Art & Science Of Selling in Healthcare Series: Overview

In this episode, we welcome a special guest, Paul Singh, the entrepreneurial force behind Strata. Paul shares his fascinating journey, starting from his early days in Northern Virginia to becoming a pivotal figure in the tech and investment world.

Our conversation delves into Paul's unique experiences, from his first job at America Online during its nascent stages to his venture into the world of startups and high-volume angel investing. Paul candidly recounts the lessons learned from his first business venture in web hosting, leading to the establishment of data centers that, unbeknownst to many, handle a significant portion of the world's internet traffic.

Listeners will find inspiration in Paul's stories about his time at the White House Office of Science and Tech Policy, his approach to angel investing post-2008 financial crash, and his role in founding the renowned 500 Startups (now 500 Global). His global investment experience, involving over 3200 companies across 56 countries, offers invaluable insights into the entrepreneurial landscape.

In a heart-to-heart segment, Paul also touches upon his personal life, discussing the joys and challenges of being a father to four children and his foray into healthcare with the creation of Bump Health. This episode is a treasure trove of wisdom for anyone interested in entrepreneurship, investment strategies, and the ever-evolving dynamics of the tech world.

Join us in this engaging and enlightening conversation with Paul Singh, a true maverick in the entrepreneurial sphere. You don't want to miss this!

In this latest episode of the Kate and Jerry Show, we dive deep into the complexities of the healthcare revenue model, particularly in the U.S. Join us as Kate candidly shares her puzzlement over terms like 'cash-based', 'in-network', and 'out of network' often flaunted in the healthcare scene. Jerry provides a high-level perspective, emphasizing that like all businesses, the revenue in healthcare comes from its customers.

However, we question: Why is the healthcare model in the U.S. so intricate? Why does it often seem to prioritize payment methods over patient care? Drawing parallels with non-healthcare businesses, Jerry highlights the fundamental disconnect and confusion in how healthcare businesses present themselves.

Kate further delves into the vulnerability of depending heavily on insurance companies and the importance of proving the effectiveness of one's service. In an era where value and experience are paramount, we discuss the pitfalls of basing a practice solely around insurance reimbursements. Listen in as we emphasize the importance of getting back to business basics, understanding your clientele, and ensuring an experience that's truly centered around them.

Join Kate Markland and I as we delve into profound discussions on the pivotal importance of establishing a strong foundation for your healthcare practice before bringing it to life. Drawing inspiration from the Kissing Bridge in Copenhagen, we unravel the essence of mastering the fundamentals, ensuring financial security, and setting a firm foundation for your aspirations.

Whether you're an entrepreneur, a visionary, or just someone with a budding idea, this episode offers insights to guarantee that your foundations stand tall, granting you the liberty to infuse your unique creativity. Dive into our shared experiences and insights, and discover how to metamorphose hurdles into launchpads and dreams into realities.

Join us for a deep dive into the tyranny of societal dogma and the trap of debt slavery. Kate and Jerry share their perspectives on the education system, societal constructs, and the challenge of financial obligations that shape the path of many from a young age. They challenge the status quo and ask, "What if there's a different way of doing things?" Listen in for insights on personal responsibility, the quest for curiosity, and the courage it takes to forge your own path in life.

Key Takeaways:

1. Many graduates enter the world burdened by debt, often feeling entrapped as "debt slaves."
2. The importance of questioning societal norms and expectations instead of blindly following them.
3. The paradox of seeking help: While we expect our patients/clients to come to us vulnerably seeking assistance, many of us are resistant to seeking help ourselves.
4. The difference between simply outsourcing tasks and genuinely asking for guidance and assistance.
5. The pitfalls of operating in a repetitive cycle without recognizing the need for change, even in successful ventures.
6. Taking ownership of our choices and actions and being proactive in creating the life we desire.
7. The invaluable resource of time – it's the one thing you can't get back.
8. The role of curiosity in growth and self-awareness: It's not just about seeking change but understanding the "why" behind it.
9. The significant difference between service culture in the US and the UK.
10. The power of self-reflection: How can we expect different behaviors from others if we aren't willing to embody them ourselves?

Tune in to get inspired and rethink the path you're on, or reinforce the choices you've made. Whether you're a student, a young professional, or years into your journey, there's something here for everyone.

In today's episode, I'm joined by Kate Markland, as we embark on a transatlantic conversation, highlighting the universality of healthcare challenges, both in the U.S and the UK.

While we might be miles apart, Kate and I quickly realized that the core issues impacting clinicians and clinic owners are quite universal. Despite cultural nuances, there's a shared struggle: local practitioners feeling overwhelmed and crushed by the looming corporatization of healthcare. This corporatization often overshadows the personalized and unique care these local practitioners bring to the table.

Through our conversation, we dive deep into understanding the need for solid foundations in any healthcare practice. Drawing inspiration from successful corporations like Starbucks and McDonald's, we discuss the importance of not just emulating their business strategies, but also ensuring an optimal patient experience. We emphasize that while creativity and personalization are crucial, the basics and foundational work can't be ignored.

The potential in healthcare is immense, and both Kate and I believe that with the right approach, small practitioners can offer transformative experiences to their communities, ones that even the big corporations can't rival.
 

Liked this conversation, want to hear more?

Connect with Kate
https://www.katemarkland.com/grow

 Follow Kate on LinkedIn https://www.linkedin.com/in/kate-markland/

Join Kate's group of like mind practitioners "Self-Proficient Health-preneurs Stand Together" https://lnkd.in/eW6isTy3

Or prefer to start conversations the old-fashioned way?

Call Kate here: https://calendly.com/kate-markland/schedule-a-call-with-me

In today's episode, I'm thrilled to have Ryan Smith from APHPT (Applied Prevention and Health Promotion Therapies) as my guest. We dig deep into how APHPT is revolutionizing healthcare through a proactive approach, especially in employer-sponsored programs. Ryan and I explore the philosophy that "What's best for the patient is best for the business," and we talk about how physical therapists can serve as guides in clinics or as facilitators in community healthcare initiatives.

I also share a transformative experience I had when I spent a day with Mike Eisenhardt of ProActivity. His insights fundamentally shifted how I think about healthcare and where we, as therapists, should focus our energies for maximum impact.

So, if you're a healthcare professional, a business leader, or just someone interested in the future of preventative healthcare, you won't want to miss this discussion. We delve into the intersection of health, business, and community, and discuss how you can be a part of this important shift toward a more sustainable and holistic healthcare system. Tune in!

Connect with Ryan

Link to Course Info an Sign up

Follow APHPT on Instagram

ryan.smith@aphpt.org

Are you a clinician or clinic owner in the physical therapy world tired of the status quo? Looking for new ways to treat underserved populations and differentiate your practice? Then you're in the right place! In this episode, we sit down with Dr. Gretchen Hawley, an MS certified specialist in physical therapy, who is revolutionizing how MS patients are treated and cared for.

What You'll Learn:

• How Dr. Gretchen’s groundbreaking training program helps clinicians and clinic owners specialize in treating Multiple Sclerosis (MS).
• The challenges and limitations MS patients face in finding specialized care.
• The transformative power of understanding neuroplasticity in treating not just MS but other neuro-based diagnoses.
• The business case for specialization: More visits, more impact, and how to attract this underserved population.

Dr. Gretchen reveals her three-step framework for providing specialized MS care, involving thorough education, hands-on treatment techniques, and goal-setting, all focused on enhancing the neural pathways. Learn how this fresh approach has not only improved her patients' lives but also changed how insurance companies view treatment efficacy.

Whether you're a clinician wanting to upskill or a clinic owner striving to broaden your services and impact, this episode is packed with insights that could transform your practice. Stop sitting around waiting for change—become future-ready today!

Connect with Gretchen:

https://www.doctorgretchenhawley.com

The MS Therapist Toolkit Info

The MS Therapist Toolkit Waitlist

Mike Major, PT is BACK and we're talking about all things front desk and metrics! Why? Because we both agree that your front desk is your most IMPORTANT asset to your business. And if you're not setting them up for success and measuring the right things.. the success of your business will suffer.

About Mike: Within the first year of his physiotherapy career, Mike worked for a national physiotherapy company and played a key role in the design, development and opening of a 6,000 square foot clinic. From there he was quickly promoted to manage 10 clinics at various stages of growth.

Mike’s next project was to determine the feasibility of rapidly opening 8 multidisciplinary clinics valued at $2 million, all centered on service excellence.

Confident he could run a successful business focused on the client journey, he worked with various business leaders and entrepreneurs to help build a business model that changed the way rehabilitation clinics could run.

Originally a Sergeant in the Canadian Army Reserves, at 21 Mike was already teaching at the Canadian Military’s Leadership School. His career as a physiotherapist has included working on the Board of Directors of the Ontario Physiotherapy Association, an active member of their education committee, planning medical services during the Pan Am/Parapan Am Games, working alongside orthopedic surgeons, and has consulted nationally on thousands of physiotherapy cases. 

Mike knows what physiotherapy looks like across Canada in all aspects. ClinicDash is an app born from his expertise, and propelled by his vision of the future of the industry.

www.clinicdash.ca 

In this week's episode, Jerry Durham dives deep with Zach Smith, PT, DPT, a physical therapist with a penchant for understanding the importance of the patient experience. As Zach reflects on his journey from a fresh graduate focusing on mastering PT skills to realizing the significance of the customer experience and therapeutic alliance, we discover that success in the PT world isn't just about clinical expertise. Whether you're a budding PT or an established clinic owner, this conversation is one worth listening to!

About Zach Smith, PT, DPT

Dr. Zach Smith attended the University of New Mexico where he graduated summa cum laude with a Doctorate in Physical Therapy and magna cum laude with a Bachelor of Science in Exercise Science. Zach currently works as a physical therapist and strength and conditioning coach.

He specializes in orthopedic and sports rehabilitation and injury prevention as well as sports performance. Zach works with all levels of athletes including members of the profession football, baseball, and basketball players as well as a variety of collegiate and high school athletes.

Zach uses a fully integrated approach through the unique use of both physical therapy and exercise science principals to help clients perform at their optimal level while avoiding or recovering from injury. Zach uses his knowledge of physiology, kinesiology, anatomy, and his experience as a division I athlete to safely and effectively maximize performance and recovery.

Zach uses a science and evidence based approach to administer the most effective and current forms of training and injury prevention.

Zach grew up with a passion for movement, fitness, and athletics. He competed at a national level in track and field and was a multi-sport athlete through his childhood. He received a scholarship for track and field from the University of New Mexico, where he specialized in long jump, triple jump, and short sprints.

Through his athletic journey he has overcome several serious injuries that required physical therapy. From these experiences he found a strong passion for helping others return to and maintain peak physical health. He takes pride his ability to return clients to the things they love.

Connect with Zach:

HIDEF Physical Therapy

Follow him on instagram: @zachthept 

Follow him on LinkedIn

In this week's episode, we look into the concept of POTENTIAL and how it ties everything together in our business. Just like when we evaluate a patient, we look at their future state, their current state, and the gap between them. The same applies to our business. We need to identify the potential for GROWTH and SUCCESS, understanding the journey of our clients and how to bridge that gap!

By focusing on the right metrics, maximizing retention, and creating a distinctive experience, we can fulfill that potential and see positive results. Taking a step back and strategically planning each phase of growth will lead to a successful and fulfilling business journey. So let's explore the potential in your business and start making a bigger impact!

Looking to take your business to the next level with individualized, one on one consulting? Schedule a call today and let's see if I can help. https://calendly.com/jerry-11/letstalkaboutbiz

Learn more about The Client Experience Company here: https://www.clientexperiencecompany.com

Want to be the first to hear about offers and get weekly business advice straight to your inbox? Sign up for emails here.