Authentic Brand Storytelling That Creates Connection with Katie Soy

Have you ever felt on the border of burnout because you are doing way too many things in your business?

Do you know you need to become the leader and CEO of your business but it’s way more comfortable acting as the coach or expert of your brand?

Nicole Culver, founder of Elevated joins me to talk about why it’s time for more experts to step into the leader of their business so they can have more freedom in their life.

What separates Nicole from most is her drive for her business and for her clients as she's on a mission to help as many women as possible step into their power so they can have a positive ripple effect on the world.

Inside of Elevated Nicole empowers founders with the right strategy, tools and
mindset to create wildly profitable businesses.

Nicole runs a multi-7 figure business with a small audience and tiny team and in the past 12 years, she went from 4th-grade elementary school teacher to food business owner to subconscious mindset coach that specializes in weekly evergreen sales with a small audience.

Listen as we talk about:

• Nicole’s journey from a fourth-grade teacher to a multi-seven-figure business owner.
• How every coach and expert has the capability to elevate their role into the 7 figure CEO of their business.
• Have a vision for your business that can thrive independently without you so you can take time off and enjoy life.
• What your business needs to Elevate into a 7 figure business
• The mindset shifts that will empower you to be the CEO of a 7 figure business.

Links Mentioned:

Nicole Culver:
Instagram: @nicoleculver
Apply to work with Nicole and learn how to make predictable high-ticket
evergreen sales here.

FREE GUIDE on The 6 Second Sell: Get your audience to know,
like & trust you within the first 6 seconds of hearing your voice.
https://www.katherinebeck.com/6secondsell

If this episode inspires you then I’d love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_

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Do you want to close more sales calls?

I’m revealing the exact steps I take to establish genuine connection and rapport during a sales call or presentation.

When you follow my connection and rapport method you sell easier, faster, and close more calls.

Learn the secrets to selling authentically and not sleazy or salesy.

Listen as I talk about:

• The importance of authenticity and authority in sales.
• Overcoming the fear of judgment and embracing your unique selling proposition.
• The pitfalls of relying solely on strategy and the need for genuine connection.
• Creating rapport and an authentic connection with your audience.
• Breaking down the fourth wall to establish trust and likeability.
• The link between communication skills and successful selling.

Links Mentioned:

Ready to close more sales calls and increase your conversions on sales presentations? I'm opening up five spots to work with me on elevating your sales game. Head over to katherinebeck.com/amplify to apply.

FREE GUIDE on The 6 Second Sell: Get your audience to know,
like & trust you within the first 6 seconds of hearing your voice.
https://www.katherinebeck.com/6secondsell

If this episode inspires you then I’d love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_

Have you left a review? If you loved this episode show your support by leaving a rating at review right here.

Thanks for supporting the show!

Ever wondered what it is that sets apart the successful, high-achieving entrepreneurs from the rest? Danya Douglas-Hunt is a Mindset Coach to high-achieving experts, coaches, and entrepreneurs. Today she invites us to learn how all of us have the
capability to master our mindset to achieve success in our business and in our life.

Danya draws on her background as a former Olympic Athletic Therapist and Strength and Conditioning coach to help visionaries, thought leaders, entrepreneurs & experts get past their blocks and income plateaus to achieve a whole new level of success.

She is a certified Neuro-Linguistic Programming Practitioner (NLP), Life + Success Coach, TIME TechniquesTM Practitioner, Clinical Hypnotherapist, and an Emotional Freedom Techniques facilitator (EFT), Reiki Level 1 & 2, and is currently studying RRT under Dr.
Jon Connelly.

Plus she has worked with hundreds of high-level athletes and entrepreneurs helping them reach their goals easier and faster.

Listen as we talk about:

• Pivoting, aligning with your true calling, and knowing when which direction to take
• Recognizing fear and what to do when you experience fear during times of change
• Reprogramming the Subconscious Mind to get past your blocks and create the life you desire.
• What separates the successful entrepreneurs to those who continue to struggle
• Why fear is a good thing on your entrepreneurial journey
• The Voice - Subconscious mind connection: discover how your mind’s thoughts are transmitted through your voice

LINKS MENTIONED IN THIS EPISODE:
Danya: https://www.instagram.com/danyadouglashunt/
https://danyadouglashunt.com/money-belief-busting-workshop-opt-
in

Ready to speak powerfully, be heard, and sell your offers faster?

Book a sound check call to hear how your audience is receiving your voice and build a plan to get seen and heard to a much bigger audience and sell your offers faster. Apply for a sound check call here: https://www.katherinebeck.com/amplify

If this episode inspires you then I’d love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_

Have you left a review? If you loved this episode show your support by leaving a rating at review right here.

Thanks for supporting the show!

Ever wonder what it truly takes to cut through the online noise and make your presence
known?

Delve into the power of your presence and explore the essential elements to stand out
authentically in the online space.

As competition intensifies, especially in the vast realm of social media, getting seen and
heard becomes more challenging.

In this episode, we unravel the secrets to creating a genuine connection with your
audience and establishing an authentic presence that sets you apart.

Listen as we talk about:

• The Growing Challenge of Online Visibility: Explore the increasing competition in the online space and the difficulty of capturing attention amidst the noise.
• Presence and Connection: The pivotal role of presence and connection in making a lasting impact and how it can effortlessly set you apart.
• The significance of being seen and heard and the impact it can have on your business and personal brand.
• The importance of honing communication and presentation skills in the digital age and how it contributes to building a distinctive online presence.

Ready to get your audience to know, like and trust you within the first 6 seconds of hearing your voice? Book a 6 Second Sound Check Call with me, Katherine Beck, and I will let you know how your audience is receiving your voice and your message every time you speak. Book a call with me here: www.katherinebeck.com/amplify

FREE GUIDE on The 6 Second Sell: Get your audience to know, like & trust you within the first 6 seconds of hearing your voice.
https://www.katherinebeck.com/6secondsell

Make sure to follow me over on Instagram @katherine_beck_ and DM me the words “6 seconds” to learn more.

If this episode inspires you then I’d love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_

Have you left a review? If you loved this episode show your support by leaving a rating at review right here.

Thanks for supporting the show!

What's the secret formula to crafting a story that actually sells your offer?

Telling a story is one thing. Telling a strategic story is a whole other thing, and this is where most Entrepreneurs get storytelling for their business wrong.

Kyle Gray, story strategist and author, joins me on the podcast to show us how to effectively craft a strategic story that sells.

Listen as we talk about:

• Why storytelling is an important skill to possess in sales
• The key ingredients of a great story that sells
• How to use storytelling to overcome an objection
• The process for creating relatable stories that connect on a deeper level

Episode Links:
Kyle Gray: thestoryengine.co
@heykylegray
thestoryengine.co/perfect

Ready to get your audience to know, like, and trust you within the first 6 seconds of hearing your voice? Book a 6 Second Sound Check Call with me, Katherine Beck, and I will let you know how your audience is receiving your voice and your message every time you speak. Book a call with me here: www.katherinebeck.com/amplify

FREE GUIDE on The 6 Second Sell: Get your audience to know,
like & trust you within the first 6 seconds of hearing your voice.
https://www.katherinebeck.com/6secondsell

Make sure to follow me over on Instagram @katherine_beck_ and DM me the words “6 seconds” to learn more.

If this episode inspires you then I’d love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_

Have you left a review? If you loved this episode show your support by leaving a rating at review right here.

Thanks for supporting the show!

Are you ready to unlock the secrets of effective communication?

Today, we're exploring the fundamental role of communication in your personal brand's success.

If you want to easily convert leads into sales then it’s time to understand communication that converts.

In this episode, we'll uncover the communication obstacles that might be holding you back and provide practical insights to help you communicate your brand's message with confidence and clarity.

Listen as I Talk About:

• The significance of clear communication in building your personal brand.
• The challenges many face when explaining who they are and what they do.
• The essential role of a niche statement in effective communication.
• A real-life example of how seeking approval and permission can hinder success in business.

Episode Links:

Ready to get your audience to know, like, and trust you within the first 6 seconds of hearing your voice? Book a 6 Second Sound Check Call with me, Katherine Beck and I will let you know how your audience is receiving your voice and your message every time you speak. Book a call with me here: www.katherinebeck.com/amplify

FREE GUIDE on The 6 Second Sell: Get your audience to know,
like & trust you within the first 6 seconds of hearing your voice.
https://www.katherinebeck.com/6secondsell

Make sure to follow me over on Instagram @katherine_beck_ and
DM me the words “6 seconds” to learn more.

If this episode inspires you then I’d love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_

Have you left a review? If you loved this episode show your support by leaving a rating at review right here.

Thanks for supporting the show!

Ever wondered how some brand names just stick in your mind while others fade into oblivion?

Dive into the captivating world of brand naming with Alexandra Watkins, the brilliant mind behind memorable names like "Wendy's Baconator.”

Learn how to get start with brand naming and find out how you can create names that truly stick in people's minds.

Listen as we talk about:

• How to create a memorable name with the "smile and scratch test.”
• Why a brand's name needs to match its personality
• Why it’s never too late to rebrand & rebranding is more common than you think.
• The creative origins behind some of the most creative brand names

Episode Links:
Alexandra Watkins: www.eatmywords.com
@sandiegobitchinbackyard

Ready to get your audience to know, like, and trust you within the first 6 seconds of hearing your voice? Book a 6 Second Sound Check Call with me, Katherine Beck, and I will let you know how your audience is receiving your voice and your message every time you speak. Book a call with me here: www.katherinebeck.com/amplify

FREE GUIDE on The 6 Second Sell: Get your audience to know, like & trust you within the first 6 seconds of hearing your voice.
https://www.katherinebeck.com/6secondsell

Make sure to follow me over on Instagram @katherine_beck_ and DM me the words “6 seconds” to learn more.

If this episode inspires you then I’d love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_

Have you left a review? If you loved this episode show your support by leaving a rating at review right here.

Thanks for supporting the show!

What becomes possible when we communicate the most effective messaging in a way that truly connects to your audience on a deeper level?

Brandon Lucero, 7 Figure Messaging Expert is the founder of the New Generation Mastery program and New Generation Entrepreneur podcast.

He’s done over 9 six-figure launches & generated millions of views online but when it came to his voice, he knew it was holding him back.

In today’s episode, I am taking you behind the scenes to get a sneak peek as I coach Brandon Lucero on his voice & delivery of his weekly webinar.

Listen closely to hear:

• What it means to put your messaging in motion
• The shifts in Brandon’s voice as he connects to the words and his audience
• The difference between pushing the energy and being present, in the moment
• How the pace and the tone of your voice draw your audience in on a subconscious level
• Why speaking with intention and emotion is the most effective way to speak to the listener’s subconscious mind

Episode Links:
Brandon Lucero: https://www.instagram.com/iambrandonlucero/
https://brandonlucero.com/

Ready to get your audience to know, like, and trust you within the
first 6 seconds of hearing your voice? Book a 6 Second Sound
Check Call with me, Katherine Beck, and I will let you know how
your audience is receiving your voice and your message every time
you speak. Book a call with me here: www.katherinebeck.com/amplify

FREE GUIDE on The 6 Second Sell: Get your audience to know,
like & trust you within the first 6 seconds of hearing your voice.
https://www.katherinebeck.com/6secondsell

Make sure to follow me over on Instagram @katherine_beck_ and
DM me the words “6 seconds” to learn more.

If this episode inspires you then I’d love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_

Have you left a review? If you loved this episode show your support by leaving a rating at review right here.

Thanks for supporting the show!

Have you ever wondered how some brands seem to effortlessly connect with their audience on a deeper level and leave a lasting impact?

Katie Soy, Brand writer and brand storytelling consultant, shared with us how to uncover the stories within that represent your brand.

Join us as we delve into the world of brand storytelling, brand voice, messaging strategy, and the power of storytelling in your content and in your curriculum.

Listen as we talk about:

• Why storytelling is really story selling
• How can we get you out of your heart and get others to see what you see
• The different ways to connect through story
• The difference between the signature story and the origin story
• The hero’s journey: How do you tell a story that is not all about you
• How people get attached to brands
• How to add stories into content creation and your curriculum
• Katie’s own origin story that brought her to what she is doing today
• The core Pillars of brand storytelling and Katie’s brilliant
framework for creating your own stories in your business

Episode Links:
Katie Soy: https://www.instagram.com/misskatiesoy/
Create your origin story: https://katiesoy.ck.page/798b5ea505

Ready to get your audience to know, like, and trust you within the
first 6 seconds of hearing your voice? Book a 6 Second Sound
Check Call with me, Katherine Beck, and I will let you know how
your audience is receiving your voice and your message every time
you speak. Book a call with me here: www.katherinebeck.com/amplify

FREE GUIDE on The 6 Second Sell: Get your audience to know,
like & trust you within the first 6 seconds of hearing your voice.
https://www.katherinebeck.com/6secondsell

Make sure to follow me over on Instagram @katherine_beck_ and
DM me the words “6 seconds” to learn more.

If this episode inspires you then I’d love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_

Have you left a review? If you loved this episode show your support by leaving a rating at review right here.

Thanks for supporting the show!

Did you know that an accent can actually attract higher conversion rates?

In fact, nearly half of Americans think that a British accent is the most appealing, followed by French accent (13% and then Australian (12%.

In today’s episode I speak with Luke Page, (Australian born and based in Melbourne) who helps frustrated coaches get consistent clients and hit $10k months, every month.

When Luke started selling and coaching to the U.S. he had insecurities about his Australian accent and feared his accent would cost him clients and sales.

What he discovered is by taking off his ‘mask’ of trying to sound polished and professional he was able to attract clients by revealing his trued self.

Listen as we talk about:

• How the way you think about your voice can effect how you show up
• Why authentic selling matters will attract the clients that are in alignment with you
• Why actors are incredible communicators and what other coaches can learn
from Actors
• Creating a program that stands out
• Working with a global audience
• How Luke got into acting last year and found imposter syndrome creeping in with this new skill

Links Mentioned:
Luke Page: https://www.instagram.com/luke_page/
https://go.lukepage.com.au/3steps

Ready to get your audience to know, like and trust you within the
first 6 seconds of hearing your voice? Make sure to follow me over
on Instagram @katherine_beck_ and DM me the words “6 seconds”
to learn more.

If this episode inspires you then I’d love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories, and tag me @katherine_beck_

Have you left a review? If you loved this episode show your support by leaving a rating at review right here.

Thanks for supporting the show!