Automating Your Way to Success: How Financial Advisors Can Streamline Operations with Arielle Minicozzi

In this episode we are joined by Joe Moss to discuss leveraging online communities. Joe enjoys using the Skool platform to create simple yet effective communities for advisors. David suggests advisors could offer community-based courses to complement subscription services. Joe sees potential for advisors to work with multiple clients at once in a group setting. Overall, their discussion focuses on innovative ways for advisors to grow their businesses through community building.

“With a traditional funnel, you've got the top of the funnel, middle of funnel, bottom of funnel, and then the client out the bottom. But a group funnel is where all of your different platforms, all of the ways you're doing marketing, you funnel people towards a free community.” - Joe Moss

This week on The Model FA Podcast:

• Building a community for financial advisors and showcasing top tech platforms. (0:10)
• Leveraging a subscription model and downselling for financial advisors. (14:57)
• Using LinkedIn data to connect with industry peers and gain exposure. (21:05)
• Building an audience and network. (26:55)
• Tim Ferriss' book "Tribe of Mentors" and its insights on success and goal-setting. (34:21)

Connect with Joe:

• Website: https://www.skool.com/proadvisorsuite
• Email: joe@proadvisorsuite.com

About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. 

Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you’d love to see covered. 

Our Team:

President of Model FA, David DeCelle

If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

Arielle Minicozzi-Figueroa is the founder and co-owner of Sphynx Automation, a virtual CTO firm that helps financial advisors gain efficiency and maximize their client impact using technology and automation. In addition to her work with Sphynx, Arielle is a partner and financial planner at Modern Money Advisor, where she focuses on working with young, female professionals. Arielle resides in sunny Arizona with her husband (and business partner) Mark Figueroa, and their cat (the namesake of Sphynx), Nigel.

Arielle Minicozzi joins us to discuss how her company Sphynx Automation helps financial advisors automate tasks like onboarding new clients and gathering documentation. Automating routine work frees up time for advisors to focus on building relationships. Arielle discusses tools like AI transcription, Zapier automations, and pre-populating forms. Compliance considerations with AI were raised. David offered coaching and free automations through Sphynx for advisors who contact him. Overall the discussion focused on leveraging technology to improve efficiency and client experiences.

“There are some things that a human just does better than a computer. But there are a lot of things, data entry for example, that computers will do better and faster than a human.” - Arielle Minicozzi

This week on The Model FA Podcast:

• Leveraging technology for financial advisors with Ariel Mina. (0:10)
• Automating business tasks for financial advisors. (5:11)
• Automation's impact on business operations and employee roles. (10:21)
• Automation in financial planning and its impact on time and energy. (13:36)
• Improving client experience and onboarding process. (20:59)
• Streamlining onboarding process for financial planning clients. (25:04)
• AI integration in financial advisor practices. (30:25)
• AI note-taking, compliance, and time management in business meetings. (35:38)
• Automation and coaching for financial advisors. (44:53)

Connect with Arielle:

• Website: https://www.sphynxautomation.com
• Email: team@sphynxautomation.com

Shout out to YCharts!

Download your copy of their ETF research and don’t forget, get 15% off your initial YCharts Professional subscription when you start your free YCharts trial and tell them I sent you (new customers only).

White Paper Landing Page: https://go.ycharts.com/the-best-performing-etfs-of-2023?utm_source=Model+FA

About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. 

Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you’d love to see covered. 

Our Team:

President of Model FA, David DeCelle

If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

Eric Simonson is the CEO of Abundo and in charge of driving our mission of providing high-quality, conflict-free financial planning to everyone. In addition to managing the team, he works with a small but amazing group of clients and helps them work towards their financial and travel goals. Eric is a passionate foodie and enjoys meditation. He is also an avid traveler and loves exploring new destinations. Eric is a CERTIFIED FINANCIAL PLANNER™.

Eric Simonson joins us to share the story about starting his own firm, Abundo Wealth, after 12 years at another firm. He shares how in just 4 years, he grew his firm to over 650 clients through referrals and by providing affordable financial planning. Eric Discusses how he uses technology to scale while keeping costs low and providing a great client experience. Eric also shares how he helps clients maximize credit card rewards and travel benefits as part of their financial plans. 

“We really doubled our focus to figure out okay, how can tech support the adviser relationship and help us scale help us keep our costs low, to allow the advisors to really shine” - Eric Simonson

This week on The Model FA Podcast:

• Starting a financial planning firm and scaling it quickly.
• Growing a financial planning business through client referrals and advisor partnerships.
• Marketing and referrals for a financial advisor.
• Financial planning subscription model and client retention.
• Client communication and value addition.
• Leveraging credit card points in financial planning.
• Leveraging technology and entrepreneurial spirit in financial planning.
• Client reviews, scaling, and focus with a financial planning firm.
• Career opportunities in wealth management.

Connect with Eric:

• Website: https://www.abundowealth.com
• Email: Eric@abundowealth.com.com

About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. 

Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you’d love to see covered. 

Our Team:

President of Model FA, David DeCelle

If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

MFA 144 - SN - Stop Living in Fear: 3 Ways Advisors Can Take Risks Without Failure with John Prendergast

John Prendergast, Founder & CEO of Blueleaf and Co-host of the Augmented Advisor Podcast joins us for episode 144 of the Model FA Podcast!

John Prendergast, founder and CEO of Blueleaf joins us to discuss how advisors can engage clients through 52 personalized touch points per year without being annoying. John explains how Blueleaf's technology helps automate interactions to free up time for human moments. We chat about striking a balance between service and experience models. John stresses facing fears like asking for feedback to innovate. David shares a story of getting 15 glowing reviews overnight. Throughout, they emphasize treating AI like an intern to enhance workflows without replacing human judgment. Overall, the episode provides insights into deepening client relationships through frequent personalized engagement.

"I think you're creating an opportunity for a lot of small touchpoints, with your clients that start to educate them about their money, and the way it changes over time.” - John Prendergast

This week on The Model FA Podcast:

• Introducing John Prendergast, founder and CEO fo Blueleaf
• Client engagement and AI in financial advising.
• The importance of experience in financial planning.
• Personalized financial updates and their impact on client trust.
• Personalized financial planning and automation.
• Personalizing client interactions for financial advisors.
• Client reviews and their impact on financial advisors.
• Overcoming fear and innovating in business and financial services.
• Taking bold actions, learning from failures, and deepening client relationships.
• AI use in financial advisor marketing and content generation.
• Storytelling and AI in advisor-client interactions.

This episode is sponsored by our friends at YCharts. Save the date for January 25th because YCharts will be hosting a must-attend webinar covering economic forecasts, key industry shifts, and potential market drivers that financial advisors should be aware of in 2024. Whether you're a seasoned pro or just starting out, you’ll leave this webinar with actionable strategies for leveraging YCharts tools to not only navigate but succeed in the changing market dynamics. Register now to secure your spot and get 15% off your initial YCharts Professional subscription when you start your free YCharts trial and tell them I sent you (new customers only).”

Webinar Registration Link: https://ycharts.zoom.us/webinar/register/7917042231712/WN_92f-BawaS428Cs9TlHYBvg

Connect with John:

• Website: https://www.blueleaf.com
• Email: john@blueleaf.com

About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. 

Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you’d love to see covered. 

Our Team:

President of Model FA, David DeCelle

If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

Today we are joined by Kristen Luke, the President of Kaleido Creative Studio and Author of "Uncomparable: The Financial Advisor's Guide to Standing Out Through Niche Marketing".

In this episode of the Model FA Podcast, we are joined by Kristen Luke to discuss effective marketing strategies for financial advisors. We emphasize the importance of finding a niche, understanding where clients spend their time, and creating content in multiple formats to meet client needs. Advisors are encouraged to start with one consistent marketing activity and build their expertise over time by regularly producing high-value content. We stress treating marketing as an ecosystem rather than a funnel, with the goal of becoming a trusted resource in one's industry niche.

“I put less emphasis on social media than I think a lot of people do. It is a good way to keep your name out there once you're connected to people. But you know, if I wanted to bring in clients quickly, I would focus on, how do I leverage other people's networks to get in front of them?” - Kristen Luke

This week on The Model FA Podcast:

• Marketing strategies for a specific niche.
• Marketing strategies for advisors with limited time.
• Content creation for financial advisors.
• Marketing strategies for financial advisors.
• Positioning oneself as an expert in a niche through content creation and marketing strategies.

Connect with Kristen:

• Website: https://onniche.com/
• Email: kristen@kaleidocreative.com

About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. 

Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you’d love to see covered. 

Our Team:

President of Model FA, David DeCelle

If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

Michael Lecours, CFP® is a Co-Founder of fpPathfinder. He is also a financial advisor and planner at the Wealth Strategies Team. Michael began his career in advertising where he worked to develop marketing strategies for insurance companies, banks, credit unions, RIAs and hedge funds. Now, he leverages his background in advertising to distill complex financial planning concepts into straightforward strategies, apply behavioral finance concepts to the planning process and injects a disciplined approach to all facets of the client experience.

In this episode of the Model FA Podcast, Michael Lecours joins us to discuss common client engagement challenges. We explore how to simplify the advice delivery process and keep clients engaged over time through check-ins. Michael describes how FP Pathfinder started as sketches he created and grew into a business helping thousands of advisors. Advisors learn different ways to segment clients and focus on one task at a time to avoid overwhelming them. Interactive checklists now allow advisors to gather client information digitally before meetings to better address their needs. This discussion provides advisors with ideas on maintaining relationships and continuously demonstrating value.

"It's one thing to come up with the financial plan. But how do you deliver the plan? How do you get that client to not just take the recommendation and agree to it, but then follow through and actually do it?" - Michael Lecours

This week on The Model FA Podcast:

• Engaging clients through FP Pathfinder.
• Creating a flowchart for financial advisors to streamline client conversations.
• Balancing financial planning and business growth.
• Improving client engagement in financial planning through four key areas.
• Simplifying financial planning for clients.
• Personalized financial planning and client engagement.
• Adding value to low-maintenance clients in financial planning.
• Using checklists for client reviews in financial planning.
• Creating financial planning checklists and flowcharts for various audiences.
• Business planning and book recommendations.
• The importance of think time for financial advisors.

This episode is sponsored by our friends at YCharts. YCharts has a special gift for you just in time for the holiday season – their final research piece of the year, "The Top 23 Charts of 2023”! Dive into a curated slide deck that captures the essence of the year gone by – from the highs to the lows that defined the financial landscape. With featured market and economic storylines and key visuals from industry thought leaders, consider this comprehensive tool as your ticket to elevating your year-end communication with clients and prospects. Make an impact and showcase your value by clicking the link in the show notes to secure a copy of "The Top 23 Charts of 2023" deck. Remember, get 15% off your initial YCharts Professional subscription when you start your free YCharts trial and tell them I sent you (new customers only).

Link: https://go.ycharts.com/the-top-23-charts-of-2023?utm_source=Model+FA

Connect with Michael:

• Website: https://fppathfinder.com/
• Email: mike@fpPathfinder.com

About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. 

Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you’d love to see covered. 

Our Team:

President of Model FA, David DeCelle

If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

Meet Josh Kosnick - provider, recruiter, teacher and leader. He is the Type-A alpha male that loves to compete, drink bourbon and smoke cigars; however, Josh never shies away from sharing his vulnerable side. He’s passionate about men’s mental health – healing, talking about emotions, supporting each other – and will continue to advocate for this. His faith drives him to persevere through pain and suffering because he knows, on the other side of those struggles is everything he has dreamed of and everything he was born to be.

Josh Kosnick shares how he prioritizes his schedule like a college athlete to lead a well-rounded life through fitness, relationships, mind, and soul. He discusses implementing EOS to scale his firm and how vulnerability is the ultimate display of strength for men. Josh also tells the story of dropping out of college and becoming a financial advisor after getting a call from his future mentor while working at Best Buy. He shares information about his new mastermind focused on breaking down walls between advisors and creating collaboration in the industry.

“You just hit on exactly why I always tried to recruit as many college athletes as possible, or former college athletes, because they had to prioritize their days so much more than the regular student“- Josh Kosnick

This week on The Model FA Podcast:

• Leadership, mental health, and personal growth.
• Vulnerability and masculinity.
• Leading a healthy lifestyle through fitness, relationships, mind, and body.
• Fitness journey and personal growth.
• Maintaining a well-rounded life while being a business owner and parent.
• Prioritizing fitness, relationships, mind, and body for a healthy lifestyle.
• Leadership and management in the financial services industry.
• Systems implementation in a business setting.
• Implementing EOS in businesses for growth and exit value.
• The impact of "Think and Grow Rich" and its chapters
• Career path, perseverance, and mentorship in the financial industry.

Our Favorite Quotes:

"I want to help others that I coached lead or influence or even in our conversation today, someone that I may never meet, is listening to you and I today, I want you to know, that being an alpha being vulnerability is the ultimate, the pinnacle of strength as a man." - Josh Kosnick

"I flipped the mindset, I have to be physically fit, I have to be mentally fit to show up to be my best for my wife, for my kids, for everyone, I coach for everyone, I influence, for every business owner that I go in to help." - Josh Kosnick

Connect with Josh:

• Website: https://www.joshkosnick.com
• Email: josh@joshkosnick.com

About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. 

Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you’d love to see covered. 

Our Team:

President of Model FA, David DeCelle

If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

Brooklyn Brock is a 3rd generation financial advisor and founder of Ellevate Advisors LLC, a fee-only RIA, specializing in Financial Planning and Exit Coaching for advisors themselves. Throughout her career, she found advisors rarely do retirement planning for themselves like they do for their clients, which drove her to launch her own RIA to serve advisors exclusively. Brooklyn travels across the nation as a speaker, sharing her passion for helping advisors themselves.

Brooklyn Brock joins David to discuss the importance of advisors getting their own financial planning help from an unbiased third party. She shares how she works with advisors through the exit planning and financial planning process, helping them craft a vision for their life after business ownership. David and Brooklyn also explore scenarios like acquiring another firm or buying into an existing firm, highlighting the value of having independent guidance. Listeners learn that getting advice from someone other than themselves can provide peace of mind for advisors making big financial and career decisions.

“There is something about retiring with something to give you meaning and purpose in your second half, I think a lot of advisors are afraid of that, of not having that.”
- Brooklyn Brock

This week on The Model FA Podcast:

• Leadership, entrepreneurship, and consulting experiences.
• Exit strategies for business owners with a focus on preparation and communication.
• Business planning and strategy.
• Leadership, collaboration, and succession planning in business.
• Exit planning for businesses and families.
• Business valuation and sale strategies.
• Financial planning and exit strategies for business owners.

Our Favorite Quotes:

"If someone's not okay with that they don't have to move forward and maybe there's a different solution out there because financial planning is one type of service that can help people through life transitions." - Brooklyn Brock

"I think my main takeaways from that story would be when you're exploring that option, and the firm says, okay, cool, here's how you do it. It's not black and white, and you have the opportunity to manufacture a deal." - David DeCelle

Connect with Brooklyn:

• Website: https://ellevateadvisors.com

• Email: brooklyn@ellevateadvisors.com

This episode is sponsored by our friends at YCharts. Numbers and data are one thing, but how you communicate and scale the delivery of these insights to clients is the real challenge. The reality is, people are more inclined to invest their attention and hard-earned dollars when presented with a captivating story and a skilled storyteller. YCharts empowers you by offering fully customizable tools for report and proposal generation, allowing you to expertly guide and control the narrative during client meetings. With all-in-one solutions like fundamental charts, stock and fund screeners, scenario capabilities, and more, YCharts equips you with the essential tools to showcase the strengths of your investment strategies and illustrate the value you bring to your clients. Click the link in the show notes to start your free YCharts trial, and get 15% off your initial subscription (new customers only).

Landing Page Link: https://go.ycharts.com/model-fa

Tara Tussing Unverzagt grew up with one of the first CFPs but started her career as a computer programmer, project manager at a software company. She turned to financial planning when she got married and wanted to work from home to raise children (just like her mom had.) She started South Bay Financial Partners in 2014 after working in her mom's business for 20 years. South Bay Financial Partners serve a diverse range of individuals, couples, and multigenerational families who yearn for financial independence, peace of mind, and success. Prospects often don't know how to get started or find their next steps. SBFP's mission is to empower both individuals and families alike by helping them become knowledgeable, confident, and brave to level up and reach their goals.

This episode featured Tara Tussing Unverzagt, a financial planner who incorporates financial therapy into her practice. She discussed how understanding clients' emotional relationships with money helps her better serve them. The conversation highlights Tara's background and how she came to focus on financial therapy. David and Tara also shared personal stories and examples of how examining underlying beliefs can transform clients' financial well-being.

"We understand that money is emotional. From day one, we understand that a lot of financial planners are like, ‘I don't want to talk about that part, I just want to talk about the numbers.’” - Tara Tussing Unverzagt

This week on The Model FA Podcast:

• Financial planning, bicycling, and personal experiences.
• Financial therapy and its role in personal finance.
• Using internal family systems for financial therapy.
• Client relationships, fees, and market volatility.
• Financial struggles and relationships with money.
• Financial literacy and personalized solutions.
• Financial well-being and relationships.
• Therapy books and their impact on personal growth.
• Sales training and marketing strategies.

Our Favorite Quotes:

“Well, there's also another saying that there's two kinds of bicyclists, those who have had accidents and those who will have accidents. There's no way to ride a bike without having accidents.” - Tara Tussing Unverzagt

“Number one, my parents, they ended up getting divorced, and the variety of issues but what it boiled down to is, anytime they fought, it was over money, or because they were stressed about money, and they'd fight about something meaningless. Because that was like the boiling point, the tipping point. And seeing that made me stress about money.” - David DeCelle

“ I used to think that vulnerability was weakness. Now I'm realizing no, you have to be friggin brave, to be vulnerable. And to put that out there. So be brave. And that's why in the intro, we tried to help people be brave and level up, be brave, have that conversation with your cohort.” - Tara Tussing Unverzagt

"I said earlier that money issues often come from safety, which often comes from connection with other people." - Tara Tussing Unverzagt

Connect with Tara:

• Interested in connecting with Tara? Click here: https://calendly.com/financial-coaching-team/podcast-priority-referral
• LinkedIn: www.linkedin.com/company/south-bay-financial-partners/
• Website: https://southbayfinancialpartners.com/
• Email: tara@sbfinancialpartners.com

About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. 

Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you’d love to see covered. 

Our Team:

President of Model FA, David DeCelle

If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

Abby Morton is the Head of Community and Culture for Elements. As a CERTIFIED FINANCIAL PLANNER™ Abby brings an insider’s perspective on how marketing, sales, and financial advice should converge to drive optimal results in a modern RIA.

In this episode Abby Morton from Elements joins us to discuss how the platform can be used to provide prospects with a free, quick financial assessment to give them value and incentivize continuing the advisory relationship. Abby outlines how Elements integrates easily into an advisor's existing tech stack and allows them to serve more clients in less time by simplifying the financial planning process. David shares strategies for leveraging Elements within a give-get marketing framework and subscription model to formally engage younger clients and families earlier. They also explored how large firms could benefit from Elements to justify building advisory relationships with clients below the typical minimum asset thresholds.

“Elements is a way to help advisors, help clients really understand their money in ways that they never have before.” - Abby Morton

This week on The Model FA Podcast:

• Introducing Abby Morton
• Using AI to solve financial planning challenges.
• A financial planning tool for advisors and clients.
• Using free financial assessments to attract clients.
• Using technology to improve financial planning and client relationships.
• The impact of Simon Sinek's "Start With Why" book and its application in a financial services firm.

Our Favorite Quotes:

"Finances and money are the biggest stressor in American lives today." - Abby Morton

“When you think of clients, especially the new generation of clients, and with a lot of advisors now, engaging with those younger clients and more like a subscription model elements just beyond the functionality. It just looks cool." - David DeCelle

"We are that tool to give you the diagnostics, we’re kind of that initial financial checkup." - Abby Morton

"Advisors have a desktop version and a mobile interface, but in the users of it will only use the phone because we feel like that is the way that tech is going is clients want to sit down on the couch at the end of the day and interact with their advisor when they're tired, you know, they don't want to like necessarily have to go and sit down at their desktop." - Abby Morton

Connect with Abby:

• LinkedIn: www.linkedin.com/in/abbymorton/
• Website: https://getelements.com
• Email: abby.morton@getelements.com

Learn More About YCharts

“This episode is sponsored by our friends at YCharts. If you don’t already know, YCharts releases a Top 10 Visuals resource deck each quarter, packed with data and visuals to help advisors easily communicate complex investing topics with clients or prospects. YCharts is hosting a webinar on October 18th to deep dive into the deck, with topics ranging from the value of long-term investments to the art of crafting the right retirement portfolio allocation — all packaged in a convenient, editable slide deck you could easily leverage during any meeting or conversation. Click the link below to register for YCharts’ webinar and receive your own copy of the “Top 10 Visuals for Clients & Prospects” slide deck. Remember, you can get 15% off your initial subscription when you start your free YCharts trial and tell them I sent you (new customers only).

https://ycharts.zoom.us/webinar/register/8116962561853/WN_FbGphtSBRPmzoiIYPWiFgw