Automotive SEO and Internet Reputation Management

Google's release of the Google Related Toolbar gives consumers a unique set of search and research tools that will impact car dealers. The toolbar will show the dealer's review counts as well as those of other local dealers. The feature raises "the bar" for the prioritization of an in-store reputation management process. Brian Pasch discusses the impact of the Google Related toolbar which is available for Google Chrome and Internet Explorer.

The old school Automotive SEO strategies that were focused on Page Titles, META Tags, Content, and linking structures are getting an extreme makeover.  Google, Yahoo, and Bing are rethinking how Search Engine Result Pages (SERP) are being ordered. If you want to stay ahead of the curve and increase relevant traffic to your website via search engine marketing, take a minute to listen to this PODCAST by Brian Pasch.

Do you sleep with your phone placed on your nightstand? Would you admit to reading emails while in the bathroom? When your friends text you, do you read those messages? All businesses and especially car dealers, need to embrace a generation that prefers text messages over emails and phone calls. When you consider how many people walk into your place of business each month, why wouldn't you setup an easy way for them to opt-in to a text messaging campaign. Take a minute to hear Brian Pasch talk about the opportunities for car dealers with text messaging as part of their digital marketing strategy. Dealers need to add text marketing to their Automotive Advertising strategy. With email delivery rates falling, consider the near 100% delivery rate of well managed text messaging campaigns.  When was the last time you changed your mobile number?

Car dealers today who are only concerned with Search Engine Optimization (SEO) should be warned that being on Google Plage One with poor reviews on Google Places, may be doing more harm than you think.  Automotive SEO strategies must be coordinated with a strong Internet Reputation Management process in the dealership.