Back to School Hearing Tips

Embark on an audiological odyssey as we navigate the forefront of audiology marketing. Get ready to harness the transformative power of omni-channel strategies and peer into the heart of patient-centric care that's reshaping our industry. From the bustling streets of Bethlehem, Pennsylvania to the airwaves of the Hearing Matters podcast, I'll take you through my personal voyage as a former private practice owner, unpacking my seven crucial takeaways. It's a masterclass in business management and clinical excellence, bound to rev up your entrepreneurial engine!

Strap in for a thrilling chapter-by-chapter breakdown that catapults you into the future of audiology marketing, where enthusiasm for patient experience reigns supreme. Discover how the timeless four Ps mesh with today's digital domain, ensuring your practice stands out in a sea of noise. We'll tackle the tough topics, from the financial barriers patients encounter to the emotional acceptance of hearing loss, and how to meet them with empathy and expertise. This episode is more than a guide; it's your captain's log for navigating the digital tides with confidence and charisma, armed with performance indicators that steer your ship towards success.

Conclude your audio journey with inspiration drawn from real-life scenarios and patient personas that breathe life into the art of segmentation. I'll share stories that demonstrate the might of market segmentation in reaching the 'Thomas Technology' and 'Simplicity Sally' in our patient pool. Plus, for those looking to grow their practice, the entrepreneurial operating system awaits to elevate your game. As we cast off, remember, this isn't just about becoming a leader in hearing care—it's about the passion for progress and the profound impact we can make on our patients' lives. Tune in, turn up the volume (not too, loud), and let's revolutionize the way we think about audiology together.

Connect with the Hearing Matters Podcast Team

Email: hearingmatterspodcast@gmail.com

Instagram: @hearing_matters_podcast

Twitter: @hearing_mattas

Facebook: Hearing Matters Podcast

Unravel the intricate ties between diabetes and hearing health with Dr. Kathy Dowd of the Audiology Project, our esteemed guest who brings a wealth of knowledge to the table. Your understanding of the critical interplay between chronic disease management and audiological care will be forever changed as we dissect how diabetes can precipitate auditory and balance disorders, and why managing this condition is essential for maintaining good hearing.

Throughout our discussion, we shed light on why simple hearing screenings fall short for diabetes patients, particularly those who are insulin-dependent, and the profound consequences of functional hearing loss that go undetected. Dr. Dowd champions the importance of regular, comprehensive audiometric evaluations. We also tackle the broader social implications, such as the effects of untreated hearing loss on social isolation and overall quality of life, underscoring the necessity for awareness and proper health care protocols.

Our conversation takes a poignant turn as we tackle the challenges faced in skilled nursing facilities, from the mismanagement of hearing aids to the need for thorough cognitive and audiometric evaluations. The impact of early dementia diagnosis and the role of audiology in improving patient outcomes highlight the episode's commitment to enhancing the quality of care. As we express gratitude for Dr. Dowd's dedication to bridging the gap between diabetes care and audiology, remember that this episode is not just about education—it's a call to action for the health of our ears and minds.

Connect with the Hearing Matters Podcast Team

Email: hearingmatterspodcast@gmail.com

Instagram: @hearing_matters_podcast

Twitter: @hearing_mattas

Facebook: Hearing Matters Podcast

Read/Download/Print the full article on The Hearing Journal's website.

Dr. Douglas L. Beck is a senior editor at The Hearing Journal. He is among the most prolific authors in audiology with 221+ publications, interviews, and op-eds published by the American Academy of Audiology, Hearing Review, Audiology Online, and others. His work has addressed a wide variety of audiology and professional topics, including op-eds, audiology, language, pediatrics, cognition, hearing aids, amplification, psychology, neuroscience, anatomy and physiology, counseling, and more. Dr. Beck has delivered more than 1,000 lectures, keynote addresses, webinars, and other professional presentations. He continues to consult for multiple clinical, scientific, and other organizations.

Dr. Keith N. Darrow is a tenured professor at Worcester State University, the founder of Hearing & Brain Centers of America, and the founder of Excellence in Audiology.

Connect with the Hearing Matters Podcast Team

Email: hearingmatterspodcast@gmail.com

Instagram: @hearing_matters_podcast

Twitter: @hearing_mattas

Facebook: Hearing Matters Podcast

When the ordinary act of listening becomes a fading memory, how do you hold on to the harmony of life? In this episode of the Hearing Matters Podcast, Dr. Douglas L. Beck has a conversation with Matt Hay about his new book "Soundtrack of Silence". 

Matt Hay's story is a testament to courage and the resilience of the human spirit, as he shares the reality of living with neurofibromatosis type II (NF2) and its impact on his hearing. At just 19, a vigilant audiologist's insistence on further testing led to the discovery of bilateral acoustic neuromas, turning Matt's world upside down. This episode is a deep exploration into the vital role of patient advocacy and the life-altering potential of diligent healthcare professionals.

Embarking on a courageous journey, Matt underwent an Auditory Brainstem Implant (ABI) surgery, a procedure that promised to reconnect him to the world of sound. The support he received was invaluable, especially from his wife Nora. Together, we unravel the challenges and triumphs of adapting to an ABI, the incredible emotional support networks that become lifelines during recovery, and the complex navigation through facial paralysis rehabilitation. Matt's narrative is not just about overcoming medical hurdles; it's a story of love, loss, and the incredible bond between two people facing the unknown.

Our conversation culminates with a recognition of the profound emotional journey depicted in the book "Soundtrack of Silence," a narrative that brings to light the human experience behind the medical condition of NF2 and living with an ABI. We celebrate the poignant storytelling and advocacy work of individuals like Matt, and the indispensable role of patient-centered hearing care, as exemplified by the Delfino's. This episode isn't merely a chronicle of medical marvels; it's an ode to the indomitable spirit that surges within each person confronting the silent battles of hearing loss and beyond. Join us for an inspiring tale of audacity, hope, and the sound of perseverance.

Connect with the Hearing Matters Podcast Team

Email: hearingmatterspodcast@gmail.com

Instagram: @hearing_matters_podcast

Twitter: @hearing_mattas

Facebook: Hearing Matters Podcast

 As we traverse the audiology best practices and their transformation, Dr. Beck, our new co-host, sheds light on the crucial balance between comprehensive diagnostic assessments and functional hearing evaluations. Together, we celebrate the remarkable progress in hearing technology and patient care, all while reducing clinic return rates and enhancing satisfaction – milestones that remind us why we're passionate about what we do.

Recalling the days of Ask Jeeves seems almost comical now, but it underscores just how far we’ve journeyed with digital hearing tech and the internet's explosion. Our conversation unspools the rich tapestry of audiology's history, from the birth of Audiology Online to the personal histories that intertwine with our professional pursuits. We offer a behind-the-scenes glimpse into the unexpected pathways that lead to audiology, and Doug's especially was anything but a straight line. Instead, it's a living mosaic of serendipitous encounters and evolving technology.

Our episode crescendos with a symphony of shared passions and professional milestones, from pioneering cochlear implant research to the artistry of intraoperative monitoring – the kind described in Dr. Beck's authored "Handbook of Intraoperative Monitoring." It’s not all science and sound waves, though; our love for music and near brushes with Beatlemania fame weave through our discussion, a reminder of how varied experiences enrich not just our careers but our lives. We round off with touching tributes to our mentors, those giants on whose shoulders we stand, and look forward to the many harmonies yet to come in the world of audiology.

Have a question? Email us at: info@hearingmatterspodcast.com 

Connect with the Hearing Matters Podcast Team

Email: hearingmatterspodcast@gmail.com

Instagram: @hearing_matters_podcast

Twitter: @hearing_mattas

Facebook: Hearing Matters Podcast

Experience a revolutionary perspective on the hearing care industry with Kelsey Fleming from Sycle, who joins us to share groundbreaking strategies for private practices. This eye-opening episode promises a treasury of insights, from navigating the sensitive discussions around hearing technology costs to unveiling patient financing options that strike a balance between accessibility and a practice's financial vitality. Kelsey and Blaise dissect the art of dedicating time effectively with patients, ensuring they receive optimal care while keeping clinic operations at peak efficiency. 

Embark on a heartfelt journey through a patient's transition from hearing aids to cochlear implants, as Blaise recounts the lessons learned and the undeniable necessity for ongoing clinician education. We delve into the symbiotic relationship between staff contentment and the success of a practice, particularly in the face of staffing tribulations post-COVID. Learn how Sycle's innovative software is redefining staff training, fostering rapid adaptation to clinic procedures, and enhancing the crucial contributions of front office personnel. Through our explorative discussion, uncover the keys to harnessing staff potential and paving the way for a thriving business in the ever-evolving world of hearing care.

Connect with the Hearing Matters Podcast Team

Email: hearingmatterspodcast@gmail.com

Instagram: @hearing_matters_podcast

Twitter: @hearing_mattas

Facebook: Hearing Matters Podcast

Ever wondered why some hearing aids end up returned more often than used? As a hearing care provider, are you keen to improve your return for credit rate? Join me, Blaise Delfino, in this episode as we explore the world of hearing healthcare and tackle key issues that can help reduce hearing aid returns in 2024.

Brace yourselves as we journey into the nuances of empathetic healthcare and debunk myths surrounding hearing aids. We will address common reasons for returns like unsuitable fit, adjustment challenges and misaligned expectations, while providing practical advice to improve your practice's return for credit rate. Hear from my personal experiences as a private practice owner, and how I learned the importance of patient financing in hearing healthcare.

In this enlightening conversation, we'll also uncover six effective strategies to enhance the return for credit rate. From mastering patient education and communication, to refining the onboarding process and follow-up schedule, we leave no stone unturned. Let's pledge to raise awareness about hearing health, improve patient satisfaction, and make 2024 a successful year for all hearing healthcare providers, students, and consumers. Tune in and let us together create a ripple of change in the world of hearing healthcare.

Connect with the Hearing Matters Podcast Team

Email: hearingmatterspodcast@gmail.com

Instagram: @hearing_matters_podcast

Twitter: @hearing_mattas

Facebook: Hearing Matters Podcast

Amanda Philpott, the co-founder and CEO of eargym, joined us on The Hearing Matters Podcast!She discussed the origin of eargym and her passion for improving population health. 

Eargym is a step-by-step hearing care platform that aims to address the lack of awareness and fear surrounding hearing loss. The platform offers affordable and accessible solutions, including auditory training games, hearing checks, and advice and guidance. 

Eargym has received research grant funding and has partnered with organizations such as the Alzheimer's Society to further their mission of improving hearing health and preventing cognitive decline. The app has already gained over 260,000 users and is focused on continuous improvement based on user feedback. 

The future plans for eargym include expanding research into auditory processing disorders and pursuing medical device approval. Amanda encourages listeners to try out eargym and provide feedback to help improve the product.

Connect with the Hearing Matters Podcast Team

Email: hearingmatterspodcast@gmail.com

Instagram: @hearing_matters_podcast

Twitter: @hearing_mattas

Facebook: Hearing Matters Podcast

Are you fully aware of just how vital speech in noise testing is in the hearing healthcare field? Let us unravel this topic in our latest episode featuring Dr. Douglas L. Beck. We shed light on the critical importance of determining a person's ability to understand speech amidst noise, an often overlooked aspect in audiology due to time limitations and reimbursement issues. Yet, these tests are pivotal for determining the effectiveness of aural rehabilitation and the fitting of hearing aids.

Curiously, there's a prevalent challenge where patients' hearing is deemed 'normal,' yet they grapple with understanding speech in noisy environments. Dr. Beck and Dr. Delfino share their insights on this predicament, discussing the value of speech in noise scores as a measure of auditory ability. We propose the Beck-Benitez Two-Minute Speech in Noise Test, an accessible tool that can help in these scenarios. The conversation also ventures into the area of verification and validation measures in clinical practice. Despite their crucial role in successful hearing aid fittings, they often remain unimplemented due to lack of awareness. It's our plea to fellow professionals to prioritize speech in noise testing for better patient outcomes. 

Connect with the Hearing Matters Podcast Team

Email: hearingmatterspodcast@gmail.com

Instagram: @hearing_matters_podcast

Twitter: @hearing_mattas

Facebook: Hearing Matters Podcast

Wondering how caregivers and hearing healthcare intersect? Join me and the insightful Dr. Jamie Hand as we unravel the crucial role that caregivers often play behind the scenes in the world of hearing aid use. We'll share some eye-opening statistics and delve into how the patient's living situation impacts the caregiver's tasks. Our conversation brings to light the need for hearing care professionals to personalize their approach, understanding and catering to the unique circumstances of each individual patient.

In the latter half of our conversation, we turn our focus to the exciting advent of technology and its transformative impact on caregiving. We highlight how Starkey's groundbreaking hearing aids and their accompanying caregiver app are setting new standards in patient care and aiding caregivers in their valuable roles. We discuss how telehealth connectivity has become essential, reshaping the patient-caregiver dynamics, and its potential in mitigating issues of social isolation and depression. Don't miss out on this enlightening journey into the intricate realm of hearing healthcare and caregiver support.

Connect with the Hearing Matters Podcast Team

Email: hearingmatterspodcast@gmail.com

Instagram: @hearing_matters_podcast

Twitter: @hearing_mattas

Facebook: Hearing Matters Podcast