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    BBC Scandal Rages On – plus Barbie Takes Over the World

    enJuly 12, 2023

    Podcast Summary

    • BBC under fire for handling of TV presenter misconduct allegationsThree new accusers come forward against unnamed BBC presenter, raising questions about BBC's handling of previous allegations and investigation process

      The BBC is once again facing a crisis as three more individuals have come forward accusing an unnamed TV presenter of inappropriate behavior and the BBC not properly investigating these allegations. The presenter has previously been accused of having inappropriate relationships with younger people and paying one of them £35,000. However, the first individual involved in the allegations later recanted their statement, which initially let the BBC off the hook. But now, with three more individuals coming forward, the issue is gaining more attention and scrutiny. The BBC's handling of the situation is being questioned, with some criticizing the organization for not taking the initial allegations seriously enough and not conducting a thorough investigation. The story is dominating the headlines and is likely to continue to do so in the coming days. Additionally, there are other stories making news such as the release of a new Barbie film, Boris Johnson having another child, and concerns about a Chinese spy in parliament.

    • The Sun investigates BBC presenter for COVID-19 rule breaches and inappropriate messagesThe Sun newspaper is probing a BBC presenter for allegedly breaking COVID-19 rules and sending inappropriate messages to young people, some underage. The investigation is part of a larger campaign to challenge the BBC's perceived monopoly and reliability.

      The Sun newspaper is continuing to investigate allegations against a BBC presenter, despite denials from the individual at the center of the controversy. The presenter is accused of breaking COVID-19 restrictions and sending inappropriate messages to young people, some of whom were underage at the time. The Sun is focusing on these allegations as a potential point of illegality, after initial claims of illicit images have been retracted. This investigation comes as part of a long-standing campaign by The Sun and its proprietor, Rupert Murdoch, to challenge the perceived monopoly and reliability of the BBC, which is publicly funded and operates as a news publisher. The Sun's coverage of the story has been extensive, with multiple young people coming forward with allegations against the presenter. While some of these allegations may not be illegal, The Sun is using them to dig deeper into the story and potentially damage the reputation of the BBC.

    • BBC's Coverage of Presenter's Allegations Sparks CriticismThe BBC is facing criticism for its handling of allegations against a presenter, with some questioning the necessity of the BBC's involvement due to the lack of illegality in the situation, and concerns about precedent being set for private messages on platforms like WhatsApp.

      The BBC is facing criticism for its coverage of the allegations against one of its presenters, despite the lack of illegality involved. The Guardian and The Eye are providing more critical perspectives, questioning the BBC's handling of the situation. The BBC itself seems to be fueling the story, and there are concerns about the precedent it could set if the BBC is held responsible for private messages sent by its presenters. The BBC tried to contact the parents of the accuser but received no response. The lack of illegality leaves the BBC in a difficult position, and some find it unnecessary for the BBC to get involved in the situation. The presenter's actions, described as "middle-aged man makes ill-judged comments," have sparked a moral panic, but it's unclear what the BBC is supposed to do about private messages on platforms like WhatsApp.

    • Marketing Barbie: Pink Trend and Fashion StatementBarbie's marketing campaign has made pink a fashion trend and symbol of joy through viral marketing and merchandising, with Margot Robbie's outfits inspiring social media buzz.

      The Barbie film's marketing campaign has successfully associated the color pink with the movie, creating a fashion trend and generating excitement before the film's release. The media coverage, featuring Margot Robbie's Barbie-inspired outfits, has contributed to the pink trend, making it a topic of discussion on social media. The film's marketing strategy, which began in the 1960s with Psycho and gained momentum in the 1970s with films like Star Wars and Jaws, has evolved to include viral marketing and merchandising. The success of this approach can be seen in the Barbie film's impact on fashion and popular culture, with pink becoming a symbol of joy and excitement in a world that seems grim and joyless. The double bill of Barbie and Oppenheimer at Picturehouse Cinemas, along with themed cocktails, is just one example of the extensive marketing efforts surrounding the film.

    • Marketing Batman's Black and Yellow ColorsThe marketing campaign for Batman effectively claimed ownership of black and yellow as Batman's colors, despite the film being based on Barbie dolls. The discussion also touched upon the historical significance of pink and the enduring impact of marketing campaigns on popular culture.

      The marketing campaign for the Batman film, which started a year before its release, effectively claimed ownership of the colors black and yellow as the Batman colors. This was an interesting twist since the film was based on Barbie dolls, which already had their own plastic tags and merchandise. The irony of the situation was that people were responding positively to the film's post-modern take on the Barbie doll, which had long been criticized for its anti-feminist undertones. Moreover, the discussion touched upon the historical significance of pink, which was once considered a masculine color before Barbie popularized it as a feminine one. The debate around men wearing pink was also brought up, with the speaker expressing his belief that this trend might be coming to an end. The conversation also showcased the importance of clever headlines in media, as exemplified by the Daily Star's Meg Siko and Nigella's twiglets-related puns. Overall, the discussion highlighted the power of irony and the enduring impact of marketing campaigns on popular culture.

    • People's love for simple joys and fair compensation remain constant despite economic challengesDespite economic hardships, people continue to seek joy in simple things and push for fair wages. However, public sector workers face resistance from the government in their demands for pay rises, creating tension between economic constraints and workers' needs.

      Despite the economic challenges, people's love for simple joys and the desire for fair compensation remain constant. The Daily Mirror reports on Dick and Angel, former Channel 4 renovation stars, who have doubled their fortune, while adults continue to enjoy kids' games. Meanwhile, in more serious news, the Guardian discusses the political clash over public sector pay rises. Despite the recommendations, the government, represented by Rishi Sunak and Jeremy Hunt, refuses to provide additional funds, forcing departments to make cuts. Public sector workers are pushing for pay rises to keep up with inflation, but their demands are met with resistance. This situation highlights the tension between the need for fair wages and the economic constraints. The private sector's wage growth is considerably higher, making it challenging for the public sector to control inflation through wage restraint. Ultimately, people's basic needs and desires persist, adding complexity to the economic landscape.

    • UK Economy: Government vs IMF on Handling Inflation and Mortgage RatesThe UK government and the IMF have differing views on how to tackle inflation and mortgage rates, with the former advocating against wage cuts and the latter promoting wage restraint. This debate comes as many individuals face financial strain due to rising costs.

      The UK economy is facing a significant challenge with rising inflation and mortgage rates, causing financial strain for many individuals. The government, represented by Chancellor Rishi Sunak and former Chancellor Jeremy Hunt, is at odds over how to address this issue. While Sunak has stated his opposition to wage cuts, the IMF and the Bank of England advocate for wage restraint to combat inflation. The public perception is that this approach is unfair, particularly during a time when people are not experiencing excess income. The situation is further complicated by the fact that higher interest rates and inflation seem to be interconnected. The media, including The Guardian, is attempting to explain these complex economic concepts, but the public understanding remains limited. Additionally, Morrissey, the former lead singer of The Smiths, has called for Jet 2 Holidays to sever ties with Orca Marine Parks due to animal welfare concerns.

    • Morrissey raises concerns over orcas in captivity and aggressive behavior towards boatsMorrissey advocates for orca release due to aggressive behavior towards boats, seen as a sign of orcas fighting back against human disruptions, possibly learned behavior passed down among the population, highlighting animal welfare concerns and potential consequences of human interactions with wildlife.

      Morrissey, an animal welfare advocate, has expressed concern over orcas in captivity and the holiday company, Jet 2 Holidays, selling tickets to orca shows. He wants these captive orcas released into the wild, as there have been reports of orcas damaging boats in sunnier waters, seemingly out of aggression or play. A female orca named White Gladys is leading this behavior, and it's spreading among the orca population. This issue has gained attention, with some seeing it as a sign of orcas fighting back against human disruptions in their waters. Johnny Ma, an expert, suggests this behavior is learned, and the orcas are teaching each other. While climate change has been a significant concern, this issue highlights the importance of addressing animal welfare and the potential consequences of human interactions with wildlife.

    • Fitness apps revealing sensitive informationBe cautious when sharing fitness data online as it can unintentionally reveal sensitive information, potentially putting individuals in danger.

      The use of fitness tracking apps like Strava can unintentionally reveal sensitive information, potentially putting individuals in danger. This was highlighted in a recent news story where a Russian military commander was assassinated after his Strava runs revealed his location. This isn't an isolated incident, as military bases have also been inadvertently revealed through the details of people's runs. It's important for individuals to be aware of the potential risks and consider the security implications before sharing their fitness data online. While some may find it amusing that Russian military leaders might be using Strava, the consequences of this kind of information being made public can be serious. So, be mindful of what you share and how it might be perceived.

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    Related Episodes

    7 Ideas to Get Booked as a Speaker or Presenter to Build Business

    7 Ideas to Get Booked as a Speaker or Presenter to Build Business

    Get booked as a speaker, you may say, me? Yes, you. If you’re talking on video, going live to connect with an audience, hopefully you’ve learned the parts of a good story. And that applies to a podcast, to a presentation that is 5 minutes, 15, or an hour in front of a small or big audience. 

    Doing a podcast or a training for a company, opening as the keynote for associations, or organizations is an awesome way to establish credibility, and exposure to a large pool of people who need your services. 

    Why 7 ideas? 

    The title is designed to get your attention. There are dozens of podcasts or music you could be listening to right now. Just like in our coaching world, when we are up against the famous names, the niche experts, and the masters of the industry, we must find something that gets noticed. My title likely grabbed your attention, and I am hoping for my ideas to do too. Think about how you can grab prospects' attention. 

    1 Circle of 100: Start with 25 

    Create a list of 25 people who know you. Ultimately, a network of 100 is what you want. Family counts, but only if they have a connection with an organization that could benefit from your work. Send a sales letter by mail to each of the people on the list and customize each middle paragraph of the letter specific to the addressee. Let the circle know what you are currently doing in your career and ask them to help you identify organizations that might benefit from your work. For this idea to generate business, it must have several components.

    ·  Middle paragraph specifically written for the addressee, form letters don’t count. 

    ·  Be clear about what you offer and don’t have a dozen options. Keep it simple. 

    ·  Message should be benefit driven not ego driven. Don’t go on and on about how great you are but rather the solution you provide. 

    ·  Call to action on their part – ask for what you want. 

    ·  End your letter with a question like “Would you be so kind as to pass on my name?” 

    ·  Database everyone, not just the decision‐makers. 

    2 Make hot leads a priority because they cool off fast 

    The biggest mistake of my career was not chasing leads soon enough. I still cringe when I think of all the people who approached me after a program, asked for my card, and promised to call to schedule me for their next meeting, and never did. I would leave meetings thinking I had a dozen leads and then realize months later that I had heard from very few that followed through. ASK the interested party for their business card and permission to call the next day so you can hear more about their needs. Then make sure you (or a staff person calls back as promised).

    After speeches, I’d be holding 25 evaluation sheets that asked me to contact them or add them to a mailing list. I was sometimes so overwhelmed that I didn’t call them within the week (if I was at a conference when we met) or few days (if it was a local presentation) nor add them to my email list. At the time I started this texting was a BIG deal and I didn’t text to connect but today I would definitely do that. AND say, “I just sent you a quick email message with the info I promised, check your spam or trash just in case.”

    3 Plan calls ahead of time. Have notes and all necessary tools in front of you 

    Before you place a sales call, do your homework! The internet has made sales so much easier than when I started. Now a quick company website check will tell you more than you should need to get it done. Don’t begin the call by telling the client you have done all this research. Just listen and take careful notes. By using some of the same terminology you found on the website, you will connect with the client better. Also, search for signs of previous conventions to know what level of speaker they have hired in the past. If it was a household name and you are not one, it might be a breakout, something for spouses at a convention, or a workout instead of a speech, you are going for instead of the keynote.

    To get booked as speaker that gets paid for the presentation is not necessarily your goal. The goal is to get in front of audiences, of 25 or 100 or 1000 who are ideal customers, or who know someone who is. There’s an opportunity with the individuals in the audience, and there’s an opportunity with the business owner or CEO if your services are valuable for supporting metrics they want improved. 

    They care about revenue. They care about turnover. They care about productivity. Speak to these things, not to reducing weight, belly fat, and blood sugar. 

    4 Research the contact person in addition to the company you are calling 

    To deepen your homework even farther, take the time to find out what you can about your contact person. Look on Facebook, LinkedIn, YouTube, Google search and company website for data. Look for any common bond you might share with the person. If you want to be on a podcast, listen to some episodes. Do not pretend that you have by scoping out one single episode and commenting on it verbatim. Chances are you will not fake it til you make it. 

    Others have let me know they too are from the Midwest or are in Colorado or Arizona. This creates an instant rapport, and at least I know they have not just gathered a list but followed me and looked at my content. Know what organization the contact person belongs to and even the hobbies that interest him or her. Although the homework you did may never come up in conversation, you are prepared and professional if it does. 

    I’m contacted daily about guests for my podcast. When you’ve been doing it for a minute, or when you consistently have 100K downloads a month, people want exposure to the audience you have. Some do their homework, some pretend to do their homework, and some never do. 

    It’s easy to sniff out the pretenders. They’ll never make it on the show. I’m already irritated before I respond. Those who listen but still don’t understand have the opportunity to correct it. Those who never do homework might get lucky and have something I absolutely love. 

    Once in my eagerness to show the contact person how much I had put into the preparation for the call, I started to run off at the mouth. I ended up almost reciting his life’s story to him without a real point other than to show how much I knew about him. I think it really bothered the guy, and the call ended shortly thereafter. 

    5 Joining several organizations that serve your audience 

    If you spend all of your time networking with fitness professionals or health coaches because that’s who you are, consider going bigger. Consider networks or conferences for functional medicine, or lifestyle medicine. Attend IRHSA instead of a trainers conference, where you might meet owners of bigger fitness corporations who hire specialty training for their staff members. If I had to do it over again, I would budget my time differently allowing some room to be in other settings where my own clients hang. In later years I have been better about this but wish I had learned it sooner. 

    You’re not going to get booked as a speaker by other fitness professionals. You might though get booked as a speaker by a gym owner or a hospital fitness center director, or women-run health care business. Consider going to meeting planner’s events, too. These are the decision-makers about speakers. They need all kinds of speakers from keynotes to breakout sessions. 

    6 Hotel marquee board hints 

    When visiting a hotel, make note of names listed on the convention marquee board. These are groups having meetings and possibly needing speakers for the next year. I’m amazed at the opportunities that we miss right under our noses. Currently, training and group programs at hotels is minimal but you can rent the studios, host a workshop and charge $100-$200 for it, do an upsell and what would that be worth if you filled the room with 20 people then sold 40% of them into something long term? $2000 for a few hours and then the opportunity to upsell for a $1000 long term program to 8 people? That’s a $10k day. When appropriate, visit with the registration staff and learn more about the group which provides me with a slightly warmer call to make the following week. 

    Try visiting local resorts with gyms/spas and ask about their rental policies. Then visit the front desk and ask who’s in charge of conferences. Potentially, you could serve them with workouts before the conference began, offer a workshop for spouses during a half day of the conference. They may love doing a revenue share like that with you. It’s something they could offer ala carte to their clients and either make a profit by doing so, or simply be the better choice and edge out competition. 

    7 Invitations to sample 

    When a client is undecided about hiring me, I invite them to attend a group session I am presenting online or in their area if possible dependent of course on how they’ll hire you). We interview potential candidates for personal training this way, and it’s also a nice way to allow your personal training clients to interview you. 

    Make the effort to make the guest feel special (and of course make this okay or understood in advance with your clients or participants). 

    Those 7 ways to get booked as a speaker are not all meant to be “ideas” that just sit, or things you want to do all at once! Pick 1. Start!

    Other Resources You Might Like: 

    The Number One Source of New Clients: https://www.fitnessmarketingmastery.com/always-never-public-speaking-profit/

    Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard

    Resources: 

    Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard

    PNR 119: How to Pen a Content Marketing Is Dead Article

    PNR 119: How to Pen a Content Marketing Is Dead Article

    In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article.  This week's TOM example: Altair Engineering and Concept To Reality magazine.

    This week's articles:

    This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist
     
    Rants/Raves
     
     
    This Old Marketing
    Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx
     

     

    Tao of Sports Ep. 317 – Chris Presson (General Manager, Arizona Sundogs)

    Tao of Sports Ep. 317 – Chris Presson (General Manager, Arizona Sundogs)

     

    The Arizona Sundogs CHL hockey team made international news in 2013 by having their front office staff climb into a scissor lift and staying up there for over a week until they set a new record of season tickets. The news coverage hit both BBC news and Deadspin as a completely out of the ordinary way to generate season ticket sales. The Sundogs are the Central Hockey League affiliate of the NHL Phoenix Coyotes. Sundogs GM Chris Presson talks about the scissor lift stunt, as well as how the club functions overall in Prescott Valley, about 90 minutes north of Phoenix, in the Tim's Toyota Center. Presson discusses some of the ins and outs of working in minor league sports, as well as what the sports management programs aren't teaching their students, and focuses on how sports sales needs to be viewed as a mainstay for anyone choosing to enter the industry as an employee.

     

    Episode 017: Marketing, Monetizing, and Getting Booked To Speak

    Episode 017: Marketing, Monetizing, and Getting Booked To Speak
    Are you constantly searching for events to speak at?

    Having trouble marketing yourself as a Speaker?

    Do you want to be booked and paid to speak consistently?

    In this episode, Sean Douglas and Anthony Franck teach you exactly how to find events, get booked to speak, and how to market and monetize your speaker business.  

    This guide has been proven over and over again to book Speakers consistently: bit.ly/GetBookedToSpeak