Becoming a Social Alpha for Business Continuity - DigitalFilipino Talks Episode 7

DigitalFilipino Janette Toral interviewed Nuffnang Philippines (http://www.nuffnang.com.ph) Country Manager Carlos Palma on their experience in introducing blog marketing as an additional component and option when rolling out a digital marketing campaign. Carlos also cited their efforts in making blog marketing affordable to small and medium enterprises who would like to tap blogs in generating awareness about their product or service. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.

DigitalFilipino Janette Toral interviewed AyosDito.ph (http://www.ayosdito.ph) General Manager Jon Santico on the growth of buying and selling online using classifieds site. Jon thinks that the buy and sell community is still small as less than 1-2 millions Filipinos are into it out of the total 24-27 million Internet user population. Jon shared some ideas on how one can get started using buying and selling websites, enjoy what it has to offer. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.

DigitalFilipino Janette Toral interviewed Xend Business Solutions Inc. (http://www.xend.com.ph) CEO Bjorn Pardo on the need for merchants and buyers to increase their trust when transacting online. Bjorn also discussed his plans of introducing a group buying site that will tap into the online merchants community to introduce their products and services to a broader targeted audience. This is also a follow-up to his earlier presentation on preferred Philippines e-commerce marketplace and forms of payment at the DigitalFilipino E-Commerce Summit 2010. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.

DigitalFilipino Janette Toral interviewed Manny Fernando, President of MegaMobile (http://mymegamobile.com/), on opportunities in mobile marketing where a growing number of brands are utilizing in their campaigns and promotions. However, with the growing adoption of smart phones and tablet gadgets, Manny believes the market is ready for other variations beyond the traditional SMS. To further spark market interest, he took the lead for the Mobile Marketing Conference (http://mobilemarketingconference.com.ph/) last April 7 and 8, 2011. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.

DigitalFilipino Janette Toral interviewed Kitskoo (http://www.kitskoo.com) CEO Tunde Fafunwa, on how to improve the broadband infrastructure of the Philippines, where setting up a local Internet exchange is one of them, and why is it urgent to do so. Tunde also shared his insights on the broadband price cap issue. To expand the discussion further, I also interviewed former Congressman Leandro Verceles Jr., dubbed as the father of RPWeb, who earlier shared a blueprint for a National Internet Exchange. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.

DigitalFilipino Janette Toral interviewed Maita Siquijor, entrepreneur behind Architerra Manila Properties (http://www.architerra.org/), on her experience in selling real estate where 70% of sales comes from leads generated online. Maita also gave advise to fellow real estate brokers on steps that can be taken to build an online presence. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.

DigitalFilipino Janette Toral interviewed Noemi Lardizabal-Dado, editor of BlogWatch (http://www.blogwatch.tv), on the important role that bloggers and social media users have played in the last elections and in monitoring the campaign promises of President Noynoy Aquino. Noemi also gave advise on how blogging can be used as a tool for people and groups with various advocacies. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.

DigitalFilipino Janette Toral interviewed JV Rufino, Director for Mobile for the Inquirer Group (http://www.inquirer.net), on exciting movements in the mobile content space and its revenue potential. JV also gave pointers on how to come up with a mobile content strategy and areas to be looked at. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.

DigitalFilipino Janette Toral interviewed Digital Specialist Leynard "Ley" Quizon (http://twitter.com/Leynard) on his insight in rolling out Facebook campaigns for brands. Ley gave practical suggestions as well what time can a plug be best made, contest that clicks, and how to reach 10,000 fans. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.

DigitalFilipino Janette Toral interviewed angelPA (http://www.angelpa.com) entrepreneur, Leandro Verceles Jr., on the opportunities and policy challenges he sees in the business process outsourcing sector. As former legislator and governor of Catanduanes - Leandro Verceles Jr., he shared his perspective on resolving the Internet bandwidth issue, such as the creation of an Internet Exchange, and what can advocates do to make it happen. DigitalFilipino Talks series is produced by Janette Toral. It is directed by Buddy Gancenia.