Combining work and leisure for personal growth: Travelers recharge by incorporating personal activities, businesses and individuals can find value in combining work and leisure, empathy and customer-centricity are key in business, and innovation and career growth are important in any field.
Businesses and individuals can find value in combining work and leisure, just like how travelers recharge by incorporating personal activities into their trips. This concept was highlighted in the discussion about the Delta Sky Miles Platinum Business American Express Card and the experiences of Ben and Jerry, the founders of Ben & Jerry's Ice Cream. Another key takeaway is the importance of empathy and customer-centricity, as exemplified by Amica Insurance's approach to making insurance feel more human and personal. Lastly, the National Security Agency's focus on innovation and career growth offers an inspiring example for individuals seeking to make a positive impact in the world.
From dropping out to starting a successful business: Despite educational setbacks, Ben & Jerry's perseverance and collaboration led to the creation of a popular ice cream brand.
Despite dropping out of various structured educational programs, Ben and Jerry found success through perseverance and collaboration. After graduation, they faced setbacks in their respective careers, but reconnected in New York City and decided to start a business together. They chose to open an ice cream shop in a college town, as they enjoyed food and saw an opportunity to bring a popular city trend to a smaller market. Their determination and research paid off, leading to the creation of Ben & Jerry's Ice Cream. Their story highlights the importance of resilience and the potential for turning challenges into opportunities.
From hippie ideals to careful planning: Ben & Jerry's founders Ben Cohen and Jerry Greenfield's success came from following their passions but also through careful planning and research, including taking a correspondence course on ice cream making and settling on a location to avoid competition.
Ben & Jerry's founders Ben Cohen and Jerry Greenfield's journey to opening their iconic ice cream shop was not just about following their hippie ideals but also involved careful planning and research. They settled on ice cream because bagel equipment was too expensive, and Burlington, Vermont, because they wanted to avoid competition in a warm rural college town. They took a correspondence course on ice cream making and spent hours researching and planning. Despite the challenges, they persisted, even when faced with doubts about opening an ice cream shop in a cold climate. Their determination paid off, and they opened Ben & Jerry's in 1978, using common sense and hard work to build a successful business. The process was not just about following their passions but also about putting in the necessary effort and adapting to the circumstances. The founders' methodical approach, despite the quaint methods used at the time, laid the groundwork for their beloved ice cream brand.
Creative Promotions and Adaptability Led to Ice Cream Parlor's Success: Jerry and Ben's successful ice cream business was built on innovative promotions, thorough research, and adaptability. They saved customers more with Popsid Biswy, found a prime location using customer counts, and opened in an old building with parking spaces.
Jerry and Ben's successful ice cream business, Ice Cream Parlor, was built on innovative promotions, thorough research, and adaptability. Jerry came up with the idea for Popsid Biswy, a penny-off-per-degree-below-zero winter promotion, which saved customers more as temperatures dropped. They conducted customer counts using a clicker to determine the best location, which was off the main drag but near City Hall Park. With $4,000 each, they wrote a business plan based on a pizza parlor model and adjusted their projections when they discovered they wouldn't sell enough ice cream. Despite not having a formal business background, they persisted and opened their shop in an old, dilapidated building with parking spaces, which became a significant advantage. Their creativity, determination, and resourcefulness led to the success of Ice Cream Parlor.
Creating Unique Ice Cream with Homemade Equipment and Trust: Ben & Jerry's success came from their unique approach to ice cream making using homemade equipment and trust in each other's judgment, resulting in a product that stood out from the competition.
Ben & Jerry's success came from their unique approach to ice cream making, despite the challenges they faced. When they opened their first store in 1978, their ice cream looked and tasted different from commercial brands due to its chunky texture. This was a result of their homemade equipment and Ben's poor sense of smell, which forced him to focus on the feel of the ice cream. Initially, they faced slow sales, but after a successful first summer, they came up with the idea of Free Cone Day to celebrate their first anniversary and show appreciation to their loyal customers. The tension between them was minimal, and they trusted each other's judgment, leading to the creation of ice cream that stood out from the competition.
From struggling business to Time magazine cover, Ben and Jerry's journey: Ben and Jerry's success came from grit, determination, and teamwork, overcoming challenges and competition to grow their ice cream business.
The success of Ben and Jerry's ice cream company was not an easy journey. The founders, Ben Cohen and Jerry Greenfield, had vastly different skills and interests, with Ben being creative, spontaneous, and entrepreneurial, and Jerry preferring a manageable agenda. They survived their first year with the help of an SBA mentor who advised them to ask for a loan moratorium when they were struggling. In 1981, Ben and Jerry's made it to the cover of Time magazine, which declared them as having the best ice cream in the world. This recognition came as a surprise and brought a significant boost to their business. However, they soon faced competition from larger companies, including a challenge from the Pillsbury Doughboy. Despite these challenges, Ben and Jerry fought back and continued to grow their business, demonstrating the importance of grit, determination, and teamwork in building a successful company. Atlassian, a software company, shares this same philosophy, and their tools have been designed to help teams collaborate effectively.
Boost productivity and create a strong company culture with AI and expert learning: Utilize AI-powered tools like JIRA and Confluence for productivity and teamwork, invest in expert learning through platforms like Masterclass, and prioritize a positive company culture to drive long-term success.
Utilizing advanced AI-powered software like Atlassian's JIRA and Confluence, and learning from experts through platforms like Masterclass, can significantly boost individual productivity, foster team collaboration, and create a strong company culture, ultimately leading to better business outcomes. Atlassian's AI technology helps teams accomplish more by automating menial tasks and providing valuable insights, while Masterclass offers access to world-class instructors to help individuals improve their skills. Additionally, investing in a positive company culture through HR providers like Insparity is essential for long-term success. Ben & Jerry's story highlights the importance of controlling portions and focusing on the customer experience, leading to their packaging decision and eventual business growth.
Ben & Jerry's Fights Back Against Market Power Threat: Ben & Jerry's used public pressure to overcome market power threat, ultimately regaining distribution access and staying true to their values.
Ben & Jerry's faced a significant threat to their sales when Pillsbury, a much larger company, used their market power to force distributors to stop carrying Ben & Jerry's ice cream. Facing an uphill battle, Ben & Jerry's turned to public pressure with their "What's the Doughboy Afraid of?" campaign, which included picketing Pillsbury headquarters, advertising in Rolling Stone magazine, and flying aerial banners. Despite the challenges and long hours, Ben & Jerry's persisted, viewing it as a matter of survival. The experience was a peak moment of intense focus and energy, even if it meant sacrificing personal time and comfort. Ultimately, their determination paid off as Pillsbury eventually dropped their restrictions, allowing distributors to carry Ben & Jerry's ice cream once again. Throughout their growth, Ben & Jerry's founders grappled with the ethical implications of their newfound wealth, but remained committed to their values and the people who helped them build their business.
Ben and Jerry's founders sought to improve community, employees, and environment through business practices: Ben and Jerry's pioneered socially responsible business practices, demonstrating that profit and social good can coexist
Ben and Jerry's founders, Ben Cohen and Jerry Greenfield, felt they were exploiting their community, employees, and environment through traditional business practices. So, they decided to experiment with conducting business differently, implementing policies like equal pay and social initiatives. They wanted to use their business as a tool for improving quality of life instead of making it worse. Despite their success in the 1990s, they were sold to Unilever without their consent. Although they could have remained on the board to oversee the social mission, they chose not to due to uncertainty about the company's future direction. Ultimately, Ben and Jerry's demonstrated that businesses can make a profit while addressing social issues.
Ben & Jerry's founders: Values over profits: Ben & Jerry's success rooted in social values, activism, and friendship of its founders. Unilever continued these practices post-acquisition.
The founders of Ben & Jerry's, Ben Cohen and Jerry Greenfield, despite selling their company to Unilever for millions of dollars, were not primarily motivated by financial gain. Instead, they were deeply invested in the company's social values and activism. The brand's reputation and goodwill were crucial to its success, and Unilever continued these practices to keep the company strong. The founders' friendship and shared values were also a powerful part of the Ben & Jerry's story. Despite the sale, the company has remained outspoken on controversial issues, earning a reputation as a courageous and socially responsible business. The founders remain proud of what the company has become and continue to be good friends. The transformation of their small ice cream shop into an international brand with a distinct identity is a testament to their vision and values.
From competition to local success and innovative flavors: Hard work, talent, luck, and timing contribute to business success. Innovative flavors and commitment to social causes can also set a brand apart.
The success of Ben and Jerry's Ice Cream was a result of both hard work and good fortune. The founders, Ben Cohen and Jerry Greenfield, faced competition in their initial plans and instead found success in Vermont, where they gained a local following. Their invention of cookie dough ice cream also played a significant role in their popularity. Later, they created the Cherry Garcia flavor based on an anonymous suggestion. The story of Ben and Jerry's serves as a reminder that while hard work and talent are essential, luck and timing also play a crucial role in achieving success. Additionally, the duo's commitment to reducing plastic pollution through their Net-Works program demonstrates their dedication to making a positive impact.
Transforming Fishing Nets into Skateboard Decks: Engineers David Stover and Ben Lewis repurposed over 300,000 pounds of discarded fishing nets into skateboard decks, creating a unique, sustainable product named Barreo.
David Stover and Ben Lewis, both with engineering backgrounds, transformed old fishing nets into skateboard decks, repurposing over 300,000 pounds of waste in the process. Starting with melted net pellets, they discovered the idea for skateboard decks while observing skateboarders in Chile. With the help of a team, they designed and perfected the boards, eventually creating Barreo. Their innovative approach not only addressed the issue of discarded fishing nets but also resulted in a unique, eye-catching product. Despite the question of what they would do when they run out of nets, they see it as a sign of success. Barreo's mission continues to make a difference, combining sustainability and creativity.
Join the Cat in the Hatcast community for unexpected surprises: The Cat in the Hatcast podcast is not just a quiet listening experience. It's an engaging and lively audio journey filled with excitement, sing-alongs, wordplay, and family-friendly adventures. Listeners can access it on the Wondery app or wherever they get their podcasts, and Wondery Plus subscribers can listen early and ad-free.
The Cat in the Hat's podcast, "Cat in the Hatcast," is not just a quiet and peaceful listening experience. When listeners least expect it, they might get a surprise visit from the Cat himself, who brings excitement, sing-alongs, tongue twisters, wordplay, and family-friendly adventures. Instead of a quiet podcast, it's an engaging and lively audio journey that can be enjoyed by all ages. Listeners can access the Cat in the Hatcast on the Wondery app or wherever they get their podcasts, and Wondery Plus subscribers can listen early and ad-free. So, if you're looking for a podcast that will bring a smile to your face and keep you entertained, join the Cat in the Hatcast community today.
Ben & Jerry's: Ben Cohen And Jerry Greenfield
Recent Episodes from How I Built This with Guy Raz
Advice Line with Sadie Lincoln of barre3
barre3 co-founder and CEO Sadie Lincoln joins Guy on the Advice line, where they answer questions from three early-stage founders. Plus, Sadie breaks down how she introduced her novel fitness concept to new customers.
First we meet Dustin in Texas, who’s working on a brand identity for his ketchup-mustard combo condiment. Then Andrew in Missouri, who wants to convey the value of his newly-created yard game. And Randi in Alabama, who’s wondering if she should step back from being the sole face of her soon-to-be community gathering space.
Thank you to the founders of Ketchustard, Pizzy Products and Ruffner Treehouse Village for being a part of our show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to barre3’s founding story as told by Sadie on the show in 2017.
This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.
You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Barefoot Wine: Bonnie Harvey and Michael Houlihan
Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to sell it—with a carefree name and label that evoked the beach, and a consistent flavor and low price point that attracted shoppers who normally rejected wine as being too snooty. But winning over that audience took extreme patience, and years of pavement-pounding by Michael. In 2005—twenty years after launch—Barefoot had become ubiquitous, and was acquired by E & J Gallo, one of the biggest wine brands in the world.
This episode was produced by J.C. Howard, with music by Ramtin Arablouei
Edited by Neva Grant, with research help from Olivia Rockeman.
You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Leah Solivan of Taskrabbit
Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their core customer base.
First we meet Kate in Los Angeles, who wants her digital greeting cards to stand out in app stores. Then Shahn in Australia, who’s rethinking user acquisition for his couples coaching app. And Allen in Hawaii, who’s wondering about product-market fit for his online platform that teaches kids to play instruments.
Thanks to the founders of Poppy Notes, My Love Your Love and Dynabuddy for being a part of our show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to Taskrabbit's founding story as told by Leah on the show in 2022.
This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Robert Rodriguez.
You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Groupon and Descript: Andrew Mason
Andrew Mason was a 27-year-old with a degree in music when he co-founded one of the fastest growing companies of all time: Groupon. Its deep discounts on everything from sushi rolls to plastic surgery soon became a ubiquitous part of life in cities across the world. In 2011, just three years after launching, Groupon had the largest internet IPO since Google, with a valuation of $12.7 billion.
But people began to complain that Andrew was not up to the role of CEO: he was quirky and unpredictable, and unable to navigate the company’s rocket-ship growth and the surge of copycats that threatened it. Soon, Groupon’s revenue slumped, and Andrew was fired from the company he’d started. But like many of the best entrepreneurs, he learned from his failure. Today, Andrew runs a new startup, an audio and video editing platform called Descript. In fact, we use Descript to make this show!
This episode was produced by Chris Maccini with music by Ramtin Arablouei.
Edited by Neva Grant, with research from Kathrine Sypher. Our audio engineers were Maggie Luthar and Robert Rodriguez.
You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Listen Now: The Offensive Line with Annie Agar
Join NFL Insider and social media breakout star, Annie Agar, as she tackles the world of fantasy football, odds, props and parlays in “The Offensive Line.” Each week, Annie will break down the NFL’s juiciest and trendiest matchups and drama in her signature quick hitting style, while roasting players and teams (sorry in advance Cowboys fans), dishing out some ice-cold takes, teasing you with a weekly teaser 😉 and slamming the most “offensive” lines, odds and spreads. She’ll be joined by current and former players, and celebrity superfans for a fiery and fun slant on all things football, fantasy and Annie’s favorite picks!
Enjoy The Offensive Line with Annie Agar wherever you get your podcasts: Wondery.fm/TOL
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Scott and Ally Svenson of MOD Pizza
MOD Pizza founders Scott and Ally Svenson join Guy on the Advice Line, where they answer questions from three founders about strategic expansion, plus discuss MOD’s recent acquisition.
Today we meet Evan, who recently turned his Richmond-based pizza restaurant into a vegan frozen pizza company. Then Zebbie, a restaurateur in Birmingham who's looking to take his hot chicken concept on the road. And Christiane, a Los Angeles area tequila-maker on a mission to improve her industry’s labor conditions.
Thanks to the founders of Udderless Plant-based Pizza, Eugene’s Hot Chicken and Valor Bebidas for being a part of our show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to MOD Pizza’s founding story as told by Scott and Ally on the show in 2023.
This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.
You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Olipop: Ben Goodwin
When Ben Goodwin was growing up, the concept of healthy soda seemed as oxymoronic as jumbo shrimp. But for Ben, that presented an irresistible challenge: to create a beverage that evoked the colas and root beers of his youth, but was low in sugar and good for the gut. After years of painstaking effort and one failed brand, Ben and his partner launched Olipop in 2018. Made with fiber and prebiotics and sweetened with Stevia, it joined the growing ranks of “functional sodas,” launching first in natural food stores and spreading quickly to the big chains. This year, the brand is expected to do nearly $500 million in sales, and, as younger consumers drift away from legacy soda, Ben says Olipop will only get bigger.
This episode was produced by Sam Paulson with music composed by Ramtin Arabloui and Sam Paulson. It was edited by Neva Grant with research by Katherine Sypher. Our engineers were Robert Rodriguez and Kwesi Lee.
You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Ariel Kaye of Parachute Home
Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps.
Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men’s grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer maker trying to gut-check biases in her male-dominated industry.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to Parachute Home’s founding story as told by Ariel on the show in 2023.
This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.
You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Insomnia Cookies: Seth Berkowitz
When Seth Berkowitz was in college, he was the cookie guy on campus. He’d grown frustrated that the only food he could get delivered late at night were standards like pizza or Chinese food. He had a sweet tooth, and he craved warm, homemade chocolate chip cookies. So he took matters into his own hands and started making and delivering cookies to students at his school. The operation soon went from a silly side hustle to a real business - and then an all-consuming struggle. But today, after decades of detours, long-shot decisions, and near-bankruptcies, Insomnia Cookies is now a $350 million dollar business.
This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Andrea Bruce with research help from Katherine Sypher. Our audio engineers were Robert Rodriguez and Maggie Luthar.
You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Jamie Siminoff of Ring
Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals.
Today, we meet Vico, an industrial designer in southern California who's launching a crowdfunding campaign for his patented ergonomic desk. Then Iyin, a Baltimore-based product specialist seeking to balance accessibility and profitability for her ethically-sourced chocolate brand. And Franchesca, an Atlanta area educator deliberating whether to pursue small-business certifications for her motivational classroom posters.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to Ring’s founding story as told by Jamie on the show in 2020.
This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.
You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Related Episodes
Canceling Plastic | Troy Swope
Salad. Meat. Sliced watermelon. Frozen veggies. What do all these supermarket products have in common? They’re all wrapped in some sort of plastic packaging. Not only is this plastic destroying our planet, but the toxic chemicals it’s made from is soaking into our food. It’s time to make some big changes, people.
Troy Swope, the founder of Footprint, tells us why we ALL need to be making a conscious effort to avoid plastic food packaging. This is important, guys.
|| LINKS | https://footprintus.com/about-us/ | Full Show Notes - https://darinolien.com/troy-swope-on-canceling-plastic/
Episode 18: Dr. Andrew Dent with Material ConneXion
Dr. Andrew Dent is the executive vice president research at Material ConneXion, a world -class library known for its innovative problem solving and thought-leadership by influential brands across every industry. We discuss a range of topics from how Dr. Dent became interested in material science, his fondness for the human interaction side of materials, and how this combination led him to his post at Material ConneXion where he has been for the last 20 years. We also talk about what sustainability means to him, his passion for waste and the future of material development – it’s looking bright!
Future of Fabrics - Material Innovation Initiative
Having seen the success of the Good Food Institute (GFI) when it comes to accelerating plant-based foods, Stephanie Downs and Nicole Rawling saw an opportunity to affect change in an industry virtually nobody was talking about: materials. With their brilliant backgrounds, Nicole having set up all GFI's international programs, as well as Stephanie's experience as an entrepreneur, the pair have set up an ecosystem for the industry, Material Innovation Initiative, to bring together scientists, entrepreneurs, brands and investors, transforming textiles as we know them today. We spoke to the pair about a variety of topics, spanning from the history of vegan innovation in the space, to the factors they look at when evaluating startups, and the interwoven complexity of sustainability. We also spoke about the support from large brands and the huge, untapped potential that lies in material entrepreneurship, as well as push-backs from the animal industry when it comes to labelling terms such as 'leather' and what this could mean for the future of marketing for next-gen materials entering the space.
Blog: https://bitesociety.com/blogs/news/future-of-fabrics-material-innovation-initiative
Click here to subscribe on Android or Apple iTunes
ps - We'd love to hear from you!
Get in touch on social @veganstartuppod or by email simon@bitesociety.com or katrina@bitesociety.com
Deli Done Different - Plantcraft
After her transition to a vegan diet several years ago, Kati Ohens felt an itch that she was meant to do something more meaningful in her life. With a successful career in advertising and software development, she was put in touch with Csaba Hetenyi, a financier who had recently acquired a unique IP to develop a pasta product. Seeing the potential to do something more, what started as Kati advising on brand development soon transitioned into a cofounding team, with the two coming together and creating Plantcraft, a startup focussed on transforming deli, one slice at a time. In this episode, we talk to Kati about the company's unique approach to plant-based meat production and their choice of unusual ingredients, as well as the lack of innovation when it comes to deli meats and why it's a market we can no longer ignore. We also spoke about their upcoming launch, their achievements at the World Plant Based Food Awards and what a 'clean' label means for the brand, highlighting the importance of supporting all plant-based companies, processed or not, as key players in the future food system.
Blog: https://bitesociety.com/blogs/news/deli-done-different-plantcraft
Click here to subscribe on Android or Apple iTunes
ps - We'd love to hear from you!
Get in touch on social @veganstartuppod or by email simon@bitesociety.com or katrina@bitesociety.com
#35 - Dispelling the Growth and Innovation Boogeyman, with Andrew McAfee
Andrew McAfee is the Co-Founder and Co-Director of the Initiative on the Digital Economy and a Principal Research Scientist at the MIT Sloan School of Management. In this episode he shares how and why we in the United States have reached something of a turning point: We are beginning to use less resources and take care of the planet while simultaneously continuing our rapid improvement of the human condition.
His new book, More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources - and What Happens Next, will be available tomorrow.
Learn more about Andy and his work at andrewmcafee.org/