Swale Nunez joins us on this episode of Beyond the Device to discuss Identity Management, Web3 and your identity in the Metaverse.
"What we are hoping to do is give users back control over their digital identity," says Swale Nunez. "You have commoditized my identity and profited off of my identity."
Identity is the most valuable thing on the Internet.
"You brought up the word that I use in a lot of the times when I speak is psychographics, right. And they track and monitor our behavioral patterns and things that we're interested in. I've heard people describe that term as a war tool. Because it's so influential and impactful in the sense that it can have a negative impact and affect massive amount of people. And that's one of the things going back to just our platform and we pride ourselves on our ethical practices. Because right now with our competitors right, and just for those who don't know, a social login is what you see whenever you're either creating an account or login into something. They give you the option to either log with Facebook or login with Google because you have existing accounts with them, right?"
The sites you visit know that, the apps you use know that, the companies that control them know that — but do you know that?
"In this digital world, our identities are being managed and collected by entities that aren't us. And to make matters worse, they’ve done an absolutely stellar job at profiting off it. Unfortunately, you don't have a good idea of what's being shared, right. And beyond that, this is your social network, right? There's things on there that if I'm opening a new account for my banking information, right. I don't need my bank to know that I was at this place two weeks ago or these are my friends or these are my likes, right. That's unimportant for my bank account," suggests Swale. "But a lot of that data is being shared. And that's where the privacy concerns come into play. Because again, I shouldn't have to relinquish that information just to open an account. And I'm using bank account as an example, but any account in general. For us, we are transparent in the data that's being shared and nothing is being shared unless you approve it. Here it's the information that's being requested to create this account. Do you want to share that information? Yes I do or No I don't. Whereas in these other platforms, it's you click a button and you don't know what information is being shared, right."
Proper identity management is integral if you want to take back control of your online identity.
"To just to exist in this digital climate now, it involves you having to relinquish that control, right. And that's what we're trying to counter as much as possible, right. And it's twofold, right," says Swale. "As much as we champion the user, we create a platform that is beneficial to our partners as well, right. We help accelerate that onboarding process because we simplify authentication of the user and also data capture, right. Because everybody knows in an onboarding process, the key is to make it as personalized as possible, right. Because as users, I think we are two times or twice as engaged when we realize that this presentation is catered to me specifically, right.
