BIA/Kelsey LIVE: Yext aims for IPO; The Drive-in is back -- McDonald's and Amazon; Google Introduces Location-enabled Ads

Mike Boland and Mitch Ratcliffe discuss Bing's chatbot-based local search; Amazon Alexa's location skills and developer dashboard; Starbucks goes all-mobile payment in single-store experiment; Brands face a cultural challenge, according to McCann Truth Central.

Mike Boland and Mitch Ratcliffe of BIA/Kelsey discuss the week's local media and marketing news. Join us every Friday at 10 AM Pacific for the live show.

Mike Boland and Mitch Ratcliffe of BIA/Kelsey discuss this week's local media and marketing news. This week, we dive into the Yext IPO, look at the revival of the drive-in service model, and Google's new location-enabled ad unit.

This week Mitch and Mike look into FourSquare's data intelligence strategy, Uber's disastrous February and its impact on future fund-raising, and the introduction of YouTube's Over-the-Top video service, which debuts at $35/mo.

Mitch and Mike talk about the current state of local on-demand work following release of Intuit's annual estimates and several new state efforts to address on-demand work; IoT is growing in the enterprise and SMBs, though many executives think it is taking too long; Daniel Shaked of ClipCall.it joins the program to discuss his company's on-demand work offerings.

Mike Boland and Mitch Ratcliffe of BIA/Kelsey talk about the week's local media and marketing news. We'll cover Facebook's Q4, 2016 results, the introduction of Starbuck's My Barista voice ordering app, and talk about how much revenue Local On-Demand services will transact in 2017.

Mike Boland, Chief Analyst, and Mitch Ratcliffe, Sr. Analyst and Digital Strategists discuss this week's local media and marketing news.

We'll talk with Rick Ducey, Managing Director at BIA/Kelsey about the upcoming "Programmatic Is Coming to Local TV in 2017" report, which you can find in our store: https://shop.biakelsey.com/shop

Mike Boland and Mitch Ratcliffe of BIA/Kelsely discuss three topics from this week's digital marketing news: 1.) Facebook adds retargeting to competitors' customers; 2.) SnapChat and Instragram take different paths to revenue for content providers; 3.) AirBnB seeks to grab the full service restaurants reservation market.