Waterline Article #14: Relationships are Social Currency
This waterline article is a mindset - we need to move away from the transactional driven approach and start thinking about relationships as the asset. When you go for the short-term transaction, you leave so much on the table. When you focus on the relationship, you not only create and build a new one but investing that time, in the beginning, gives you the opportunity to leverage it in the future.
CONTEXT ON THIS SERIES
In 1917, T.E. Lawrence, who you might know as Lawrence of Arabia overthrew the Ottoman Turks in WWI in modern-day Iraq and Syria, using strategic human connections at the local level. He did so by going into tribal environments and creating a level of trust that unified various tribes around one thing that they could all agree on through storytelling of ‘what could be.’ He wanted to help others who followed behind him do the same so he wrote The 27 Articles to share with them.
Scott has taken these Lawrencian skills and adapted them to the Rooftop Leadership methodology and in this series will share the 27 Waterline Articles for the Rooftop Leader with you so that you are better equipped to lead through the disengagement, distrust, and distraction brought on by prolonged isolation, low trust, and uncertainty. If you’ll lean into these and integrate them into your life and business, you will be more attuned to the people you lead and be able to look at human behavior in a new way that allows you to lead at a higher level.
You can read the original 27 Articles by T.E. Lawrence here: https://wwi.lib.byu.edu/index.php/The_27_Articles_of_T.E._Lawrence
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