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    Breaking baladi bread with Zooba CEO Chris Khalifa (Ep 15)

    enOctober 07, 2020
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    About this Episode

    Zooba sells taamiya, not falafel. When Chris Khalifa launched Zooba in 2012, the goal was to elevate Egyptian street food from cheap, delicious, everyday sustenance to a global brand. By 2020, Zooba’s value proposition had already shaped a loyal following at home and abroad with branches in Egypt, a franchise agreement in the GCC, and a New York outpost — opened just before covid-19 hit. 

    Chris talks to us about what it takes to change people’s perception on how much street food should cost through the power of a strong brand. We discuss introducing new food to foreign markets, teaching Westerners how to say Taamiya, and how Zooba survives economic crises.

     

    ** Subscribe to Making it here for free https://bit.ly/35lugvb.

    ** Subscribe to Enterprise, our 6am briefing on business, finance and economics in Egypt (also free) at www.enterprise.press.

     

    Making It is grateful for the generous support of:

    CIB, Egypt’s number-one private-sector bank and the partner of choice for CEOs and leaders of businesses at all stages of their growth stories

    The United States Agency for International Development, which has a 40 year history of inspiring Egyptian success in partnership with the Government and people of Egypt.

    You can check out Zooba here: www.zoobaeats.com

    See omnystudio.com/listener for privacy information.

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    See omnystudio.com/listener for privacy information.

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    Zooba sells taamiya, not falafel. When Chris Khalifa launched Zooba in 2012, the goal was to elevate Egyptian street food from cheap, delicious, everyday sustenance to a global brand. By 2020, Zooba’s value proposition had already shaped a loyal following at home and abroad with branches in Egypt, a franchise agreement in the GCC, and a New York outpost — opened just before covid-19 hit. 

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    ** Subscribe to Making it here for free https://bit.ly/35lugvb.

    ** Subscribe to Enterprise, our 6am briefing on business, finance and economics in Egypt (also free) at www.enterprise.press.

     

    Making It is grateful for the generous support of:

    CIB, Egypt’s number-one private-sector bank and the partner of choice for CEOs and leaders of businesses at all stages of their growth stories

    The United States Agency for International Development, which has a 40 year history of inspiring Egyptian success in partnership with the Government and people of Egypt.

    You can check out Zooba here: www.zoobaeats.com

    See omnystudio.com/listener for privacy information.

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    Making It is grateful for the generous support of:

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    The United States Agency for International Development, which has a 40 year history of inspiring Egyptian success in partnership with the Government and people of Egypt.

    See omnystudio.com/listener for privacy information.

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    Making It
    enJuly 08, 2020