Build Credibility, Authority, and Connection As a Local Business Owner Through Podcasting

Do you have enough space to approach your podcast strategically? Or are you just focused on getting content out?

While podcasting isn’t your business model, it is still a part of your business. But you can be more efficient in how you approach it so that it’ll be an asset that better serves your goals and helps make your business a profitable one.

That’s where something like the Profitable Podcaster Mastermind comes in. And even though you’ve heard from a couple of mastermind members on this show about their experience, I’ve never gone in-depth on what the program itself is all about and how it works. So let’s change that!

In this episode of The More Profitable Podcast, you’ll learn what the mastermind is, how it operates, and who it’s for. I’ll take you through each month of the program so you can see how it helps you use your podcast to generate, educate, and convert right-fit clients.

2:34 - Two reasons to listen to this episode even if you aren’t interested in the mastermind

7:28 - What is the Profitable Podcaster Mastermind? A walkthrough of the baseline structure of the program

13:03 - Themes covered in each month of the mastermind program

18:11 - What type of podcaster is this mastermind good for?

Mentioned In Generate, Educate, and Convert the Right Clients Inside the Profitable Podcaster Mastermind

Podcasting for Profitability Roundtable

Profitable Podcaster Mastermind

How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes

How Julia Gruber Transformed Her Podcast Into a Sales Asset

What Working WIth Uncommonly More Looks Like

What Happens During a Podcast Strategy Intensive

Using Your Podcast As a Sales Tool with Racheal Cook

Mastering Your Tech Stack for Profitable Growth | The Bold Money Revolution

Monday

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This might ruffle some feathers; okay, someone is going to hate this, but there’s a fairly simple reason why you can’t batch record your podcast. It’s not that it’s just not how your creativity works or an energy issue. It’s a planning problem.

Today’s episode is inspired by a message sent to me by a Podcast Strategy Intensive client after working together. After listening to episode 600 of this show, they sent me the following…

“I've been podcasting for 15 years. I have heard people talk about the benefits of batching and I have never felt like I could do this. And I realized, listening to episode 600, why that is. It's not that I didn't have the time or the energy or the focus to produce more than one episode at a time. It was because I was coming up with my content plan one episode at a time. Now that I have a 90-day plan, suddenly batching--and all the benefits that attach to it--seems not only possible but logical and inevitable.”

The problem is simple: you’re ONLY thinking about batch recording, which means you end up trying to plan and prep multiple episodes AND trying to record them. You’re trying to do too many things at once.

In this episode of The More Profitable Podcast, we’re talking about the step you’re skipping that’s making it hard to get more than one episode of your podcast recorded at a time. More importantly, we discuss the larger impact of skipping this on your show quality and confidence.

2:00 - What made batching “logical and inevitable” for one of our clients

5:30 - We’re talking about batching the wrong way

8:00 - The energetic cost of looking at your podcast one episode at a time

10:00 - How can you make content batching more effective in your business

12:40 - How batching better supports your creativity by adding facts to your feelings

14:30 - What batching looks like for my show

18:00 - The importance of keeping your data in mind when planning your podcast

20:15 - What skipping your planning is costing you (and it’s not about the money)

23:30 - How to get the confidence to say the scary things on your podcast

Mentioned In The Real Reason You Can't Batch Your Podcast

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Every business has nuanced needs. And sometimes, the advice you hear comes with caveats or might be the opposite of what’s best for your business.

For instance, I’ve warned against the idea of a podcast guest format as the main structure for your show. Too often, it can distract people from your business (or just fails to bring right-fit clients in).

However, a recent Podcasting for Profitability Roundtable brought something new to light on this topic, specifically for local-based service providers. A participant introduced an idea for their show that highlights something locally-based entrepreneurs need to consider and remote businesses typically don’t.

In this episode of The More Profitable Podcast, you’ll learn why regularly having podcast guests isn’t a distraction for local service business owners. I’ll give examples of how it helps build credibility, authority, and connection and also teach you how to use nuance to better serve your business, even if you work with clients nationally/internationally and aren’t locally based.

3:35 - Why there’s not always one solution for everything

9:41 - The nuance that locally based service providers need to consider

13:48 - Examples of how local business owners can use their show to connect with their community

17:26 - A really powerful way to supercharge your networking as a local service-based entrepreneur

20:35 - Questions to help you bring nuance to tools and tactics for your podcast (even if you’re not a locally-based business)

Mentioned In Build Credibility, Authority, and Connection As a Local Business Owner Through Podcasting

Defining Audience Education and How to Do It Effectively

Choosing the Right Podcast Format (and How to Make a Change)

Podcasting for Profitability Roundtable

Podcast Strategy Intensive

Podcast Production

Podcast Newsroom

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See if either of these scenarios seems familiar:

You open your DMs, and someone asks you a question you’ve heard a thousand times. Or you experience sales call after sales call after sales call (after sales call) with yet another poor-fit client.

Why do you constantly find yourself in these kinds of time-wasting situations? You need to not only have the pieces in place to use on the fly and maximize your time, but you also need to know the right pieces.

That’s where too many podcasters go wrong and why they fail to generate the sales they want! So, let’s shift the way you think about how you build your podcast and how you understand the purpose of the episodes you release.

In this episode of The More Profitable Podcast, you’ll learn about client or listener education and why it’s the key to moving them into the action you want them to take. I’ll teach you the difference between educating versus nurturing your audience, give examples of how to educate and reveal the benefits of an education episode library in your podcast repertoire.

1:02 - Why nurturing is a problem when it comes to content creation for sales-generating purposes

3:14 - What most business owners are doing with their podcast and what you should do instead

6:00 - Examples of how I educate listeners and potential clients on their problem or solution

11:32 - How a resource library of education episodes maximizes your time, allows you to delegate, and leads to a purchase decision

14:50 - How easy it can be to feel like you’re addressing an issue when you’re not

Mentioned In Defining Audience Education and How to Do It Effectively

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Are You Growing Your Listenership Through Facebook Ads With the Right Approach?

Podcasting for Profitability Roundtable

Podcast Strategy Intensive

Podcast Production

Monday

Facebook Ads have been the lead-generating go-to for many business owners for a while now. And despite how much things have changed since its inception, too many podcasters still just jump right into the platform expecting a giant result without considering whether their approach is even in congruence with their goals.

See, for many podcasters, the audience is the product, and the customer or client is the sponsor who wants to sell advertising to listenership. But if you’re an entrepreneur using your podcast to sell a service to right-fit clients, how you approach Facebook (or any other platform) has to be different.

In this episode of The More Profitable Podcast, you’ll learn an effective way of growing your audience with Facebook ads and how they affect the impact of your show. I’ll also reveal what you need to consider beforehand and why there’s a discrepancy between your audience and conversion rate.

5:17 - How Facebook advertising is different now and the advice you should be wary of

7:27 - The outdated strategy many podcasters still use with Facebook Ads

9:05 - How to run Facebook Ads to get the podcast (and business) results you want

11:48 - How to retarget someone who has previously engaged with your business

12:54 - What you need to ask yourself and reevaluate before you seek out more listeners

16:47 - How I’m planning to use retargeting to sharpen a tool I already have

18:43 - Two reasons for a disconnect between your listenership and sales and how you can get help

Mentioned In Are You Growing Your Listenership Through Facebook Ads With the Right Approach?

“This Guy Executed An Epic Revenge Plan On His Roommate Using Facebook’s Targeted Advertising” by Katie Richards | Business Insider

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Podcasting for Profitability Roundtable

Podcast Strategy Intensive

Podcast Production

Have you always had the same podcast format and have never thought about changing it? Or has the thought of switching things come up recently, but you’re worried about possible consequences?

If you’re like most podcasters, you’ve probably had the same overall format since day one. But should you make a change? If so, how? And do you need to announce it to your listeners beforehand?

Good news! It isn’t complicated at all! And there are advantages and disadvantages to any structure you use for your show.

In this episode of The More Profitable Podcast, you’ll learn the three most common formats we create for podcasts and the pros and cons of each. I’ll also discuss what to do when changing the format of your show (whether overall or for just occasional episodes), the strategic purpose behind whatever structure you choose, and why it’s not the format that matters in the end.

4:55 - The guest interview format and why I call it the “lazy choice”

8:10 - How we do roundtable discussions to highlight the advantages and mitigate the one disadvantage of this format over traditional guest episodes

13:02 - Why you must have solo episodes (even if just occasional ones) and why this format can feel like a heavy lift

17:46 - Another caveat to solo episodes and an example of the biggest benefit they give you as a podcast host

19:34 - How to approach using different formats on your show for your audience

22:59 - Why your show’s format doesn’t really matter (as long as you do this) and the importance of a strategy-based format decision

Mentioned In Choosing the Right Podcast Format (and How to Make a Change)

Podcasting for Profitability Roundtable

Podcast Strategy Intensive

The Roles Guests Should Play In Your Podcast

3 Ways to Feature Guests On Your Podcast 

3 Mistakes Podcast Hosts Make With Their Guests

How to Record Better Podcast Interviews

The Hard Truth About Why You’re Not Batching Your Content

The Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time) 

Everybody has an opinion about what kind of marketing is the best. And so many think they know the magic button solution for all businesses.

If you’ve been around long enough, you’ve probably heard discussions about the virtues of avenues like blogging over video and vice versa. People even argue over platforms to use (or the types of content within the same platform, like whether Reels, Stories, or Posts are best for attracting attention on Instagram).

However, I see this most frequently come up in regards to short-form versus long-form marketing, such as social media versus podcasting. Do you need to do one or the other, or do you need both? Which one is better?

In order to answer those questions for yourself, you need to understand what button you need to press right now to get the results you want for your business model, needs, and personal capacity. And that’s what I want to dig into while using this podcast as an example to showcase what I’m talking about today.

In this episode of The More Profitable Podcast, you’ll learn why so many entrepreneurs struggle with doing either social media or podcasting, the purpose of each, and how they serve my business to help you decide your approach to using these marketing forms. I’ll also reveal why you don’t want to favor nurture over attraction marketing (or vice versa) too much as a service provider.

5:00 - The missing element that causes most people to struggle with either social media or podcasting

7:12 - The role of social media and podcasting and the type of relationship each is best built for

10:03 - How I made an example out of this episode to showcase the difference

13:00 - How the function of each helps you decide how much of each to use based on the business model you have

21:18 - The importance of having a strategic, balanced content plan when using long and short-form marketing like social media and podcasting

Mentioned In Social Media vs. Podcasting: Is One Really Better Than the Other?

Podcasting for Profitability Roundtable

Podcast Strategy Intensive

This Is How You Fall Back in Love With Your Podcast

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How can the Profitable Podcaster Mastermind help you if you already have a good process in place for your show?

Elizabeth Sherman has been podcasting for about three years. She’s a pretty organized, process-driven person who works ahead of schedule and with someone she trusts. Still, she felt the need for more support and a strategic approach to her show, particularly with a rebranding on the horizon.

In this episode of The More Profitable Podcast, you’ll hear about how our work together through the ProfitablePodcaster Mastermind has moved Elizabeth from reactively releasing episodes to proactively using her show as an asset and how her perspective on her podcast has changed. You’ll also discover the secret to batching episodes without frying your brain and exhausting your energy.

3:22 - Elizabeth discusses her podcast rebrand and her struggle with changing the name

6:46 - Fun fact about why diets don’t work for midlife women

8:55 - How the mastermind helped Elizabeth be more proactive with using her podcast as an asset

13:39 - How Elizabeth has repurposed some of her content into a cool, pre-client education opt-in

18:55 - The belief that changed for Elizabeth when she looked at the data behind her podcast

20:35 - What Elizabeth’s process looks like now and how to batch episodes without burning out

28:06 - A bonus tip to help you feel better about the results of your show

Connect with Elizabeth Sherman

As a Master Certified Life and Health Coach, Elizabeth empowers women in midlife to embrace vitality and wellness. With over 17 years of experience, she combines her personal journey and extensive certifications - including Life Coaching, Feminist Coaching, Health Coaching, Nutrition, Women's Hormonal Health, and Personal Training - to guide women through the challenges of midlife health and wellness.

Total Health in Midlife Podcast

Goal Setting Series:

Setting Realistic Goals

Understanding and Overcoming Myths

Navigating Obstacles

Maintaining Motivation

Mentioned In How to Make a Well-Organized Podcast Even Better with Elizabeth Sherman

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The Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time)

How Business Owners Can Reduce Overwhelm and Manage Podcast Burnout

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Re-releasing episodes of your show at strategic times of the year is one of the best, most efficient things you can do for yourself and your listeners. But sometimes podcasters hesitate repurposing their show in this way.

Take my special guest today, Molly Watts, for instance. She joined a round of the Profitable Podcaster Mastermind with a production process that left less space and efficiency for her (and her editor). Today, though, I want you to hear from her how her relationship with repurposing has changed and continues to improve.

In this episode of The More Profitable Podcast, you’ll hear about her biggest issue (and a very common one) before joining the mastermind, how she plans to start incorporating repurposing episodes into her plans over the next year, and other big takeaways as she wrapped up the program. You’ll also learn why re-releasing episodes isn’t just a big benefit for you as the host, but also for your audience, and more!

3:42 - Molly talks about why she started Alcohol Minimalist and how what she does is different from a recovery program

8:41 - The biggest problem Molly faced with her show’s production process before the mastermind

12:39 - How content (and the way it’s presented) have evolved in the last 10+ years

15:30 - Molly reveals the unexpected takeaways and wins she got from moving through the program

21:43 - Why re-releasing episodes is the best service to your listeners

26:17 - One of the benefits received from being part of a small mastermind group like Profitable Podcaster

32:04 - One thing people don’t talk about enough when it comes to content creation

Connect with Molly Watts

Molly Watts

Alcohol Minimalist

Mentioned In How Molly Watts Improved Her Relationship With Repurposing Podcast Episodes

Profitable Podcaster Roundtable

2 Mistakes Podcasters Make When Using Their Podcast to Grow Their Authority

Chat with Stacey about working with Uncommonly More

Podcast Newsroom

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Today's episode is your guide to creating guest conversations that not only educate but also convert listeners into clients.

In this episode, we dissect the essential trio: mastering the tech game, prepping your guests for the spotlight, and structuring interviews to ensure they still highlight your expertise AND include the calls to action necessary to keep your show a marketing and sales asset (not just another expense).

Learn how to prepare your guests for the podcast stage, even if they're new to the world of audio. Discover strategies that transcend the ordinary, ensuring your conversations resonate long after the episode ends.

This isn't just about recording better interviews; it's about strategically using your guests to help your listeners make decisions and setting the stage for conversion and client success.

Ready to amplify your podcasting journey? Hit play, and let's dive into the art of crafting unforgettable conversations.

2:00 - Where to find tips on improving how we show up as a guest on other people’s podcasts.

3:55 - Tech tools I recommend for recording podcast interviews (and why we don’t love Zoom)

7:00 - Preparing your guest for the tech side of being a guest on your podcast

10:50 - Prepare guests for authentic and engaging conversation by looping them in on the questions before your interview

12:00 - What I do at the start of an interview to keep these conversations engaging for the listener

15:00 - How to structure podcast interviews so that you’re still able to use these episodes as sales and marketing assets

17:50 - How to include calls to action in an interview podcast 

21:21 - A resource on calls to action in your podcast

Mentioned In How to Record Better Podcast Interviews

Podcasting for Profitability Roundtable

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Chat with Stacey about working with Uncommonly More

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