Bonus Round with Collin Mitchell
#104.5: Collin Mitchell, chief evangelist at Humantic AI, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.
Click here for full episode show notes, transcript, links, and more!
Don’t feel like listening? Read the Episode Cliff Notes instead below:
Having A Plan (0:22)
A lot of stress comes with entrepreneurship, but being in sales and leading territories teaches you many things about becoming an entrepreneur and how you could eventually start your own business. Sales is a great place to start.
Writing out a business plan teaches you if the business is viable and to put it all on red and risk everything and do. It’s always good to have a plan.
It’s hard when you have dreams in your head, but you can see them on paper when you take the time to write them down. Then you write a plan, and then you go, “oh crap. I’m actually going to have to do this.”
There’s a lot of pressure there, and that’s not taught in schools.
Crossover to Sales (6:14)
Salespeople, in general, are the most risk-tolerant in a company, which comes in handy when opening your own business. It’s an individual decision.
If you’re this great hunter that can always open new accounts, what’s a blessing becomes a curse.
Many folks think you’re only as good as your last quarter and sales. So you always have to be a student of your craft, but you also have always to watch your back because the pressure gets high as you succeed.
You always need to be talking to people. You always need to have mentors. You always need to be in front of people and their advice.
Everyone needs to be well-educated on money.
Salespeople have a lot of guts to plan their day. They have to be disciplined with their schedule and time, and they have to fit everything in between many sales jobs. They also have to have customer service components.
The anxiety of Sales and Business Ownership (14:28)
Owning a business gives you flexibility and control that you otherwise wouldn’t have in sales, but things happen in life. You’ll get fired, you’ll get territorial realignments, etc., so control is an illusion.
Anybody can do entrepreneurship.
Always have those conversations, always investigate, and look at businesses. Understand how they’re run, how financing works, how profit and loss works, and all the business components because it will help you be a better salesperson.
You can’t run off your natural ability all the time; you have to hone your skills. And if you want to start your own thing, it’s certainly a path to do that.
Joe’s Bio:
Joe Sponcia comes with a wealth of knowledge and experience from a varied background including, Sales, Sales Leadership, Marketing, and Entrepreneurship.
He has worked in small, family owned companies as well as large, corporate entities, and has packed all of his experience into the three companies he now co-founded: Holston Logistics, Sunshine Transit Group, and Mobile Wrench Works.
His goal is to help people who want to make the leap into being a business owner, not so daunting.
Important Links:
#104.5: Collin Mitchell, chief evangelist at Humantic AI, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.
#104: 236 percent.
236 percent?
236 percent!
Yes, Collin Mitchell is serious. He wants to help you increase your positive outbound replies by 236% through personalization.
But he doesn’t mean traditional personalization by targeting a persona or an ICP. He doesn’t even mean combing a prospect’s LinkedIn profile to find out where they went to college or connecting based on a recent post.
Collin Mitchell and Humantic AI are taking personalization a step further by understanding a prospect’s personality type and using it to your advantage. Knowing someone’s personality type can improve your communication and pitch by helping you present information in a way your prospect is most likely to respond.
With insights into specifics such as which personality type prefers longer emails versus bulleted lists or how to increase your open rate with a perfect subject line, you can win over more prospects with tailored outreach.
EPISODE HIGHLIGHTS
01:07: Using personalization to increase your outbound sales replies
04:49: Tailoring your outreach based on how your prospect prefers to receive information
13:15: How is it possible to figure out a prospect’s personality type?
#103.5: JR Butler, founder and CEO of Shift Group, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.
#103: In this episode, JR Butler joins Outbound Sales Lift to discuss how companies can recruit top sales talent. He discusses factors like sales process, unique IP, and equity that can help incoming SDRs get excited about an opportunity.
However, JR explains that companies should consider taking their recruiting efforts a step further by targeting entry-level sales reps who are focused on getting better and want to grow in their role versus those who are solely focused on a paycheck.
Lastly, JR shares his tips for closing a deal and ensuring that the top sales talent will thrive at your company.
EPISODE HIGHLIGHTS
01:00: How companies can position themselves to recruit top sales talent
08:31: Discussion training and professional development in the hiring process
17:39: Positing your company well during the interview process
#102.5: Amelia Taylor, lead evangelist at Regie.ai, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.
#102: Amelia Taylor joins Outbound Sales Lift to describe the role of sales evangelist and why more companies should consider investing in the position. An evangelist is focused on networking, connecting directly with prospects to build strong, trusting relationships.
Amelia explains that evangelists typically use social media, making connections online then having one-on-one conversations with prospects. She believes that no matter what stage of growth a company is in, the sales evangelist role can help develop key relationships that drive sales.
EPISODE HIGHLIGHTS
The basics: Explaining the sales evangelist role
Digging deeper: How to incorporate a sales evangelist role in your company
Developing an evangelist: Doing it differently than “the way it’s always been done”
#101.5: Yurii Veremchuk, head of business growth at Woodpecker, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.
#101: Imagine this — you start a cold call, mention your name and company, and instead of immediately remembering an important meeting they just can’t miss, your prospect says, “Hey, I know you.” Once you’re able to pick your jaw off the floor and start asking a few questions, you learn that your prospect has read a few of your posts on LinkedIn and maybe watched some of the sales videos you shared. What started as a cold call has quickly turned into a warm conversation.
And that’s the power of a personal brand.
Yurii Veremchuk joins Tyler Lindley to share tips and insights around how to build your personal brand and the importance of content in sales. He explains how social media can boost sales by elevating both individuals and the company profile. While it may seem daunting to get started, once you do, a personal brand can elevate your work in sales and may also enhance your understanding of yourself.
EPISODE HIGHLIGHTS
Building a personal brand in sales
Why a personal brand is also important for sales leaders
Challenges in getting started with building a personal brand
#100: Host Tyler Lindley celebrates his 100th podcast episode by considering the connections between podcasting and sales. He explains how recording, producing, and releasing 100 podcast episodes have actually improved his sales techniques.
Tyler focuses on three things — organization, interviewing, and consistency — and explores how he’s had to hone each skill to deliver engaging and relevant episodes while also exploring the relationship to his work in sales.
EPISODE HIGHLIGHTS
Organization
Interviewing
Consistency
#99.5: Kellen Casebeer, sales advisor for Sales Driven Agency, and founder of a paid sales community called The Speakeasy, joins Outbound Sales Lift Bonus Round to answer rapid-fire sales questions.
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