Building and Scaling a Business Because of Content with Anirudh Singla from Pepper Content

CEO Jonathan Gandolf sits down with Jeff Rohrs, VP of Brand Marketing at Active Campaign, one of the best marketers in the world, and a recovering attorney and former radio DJ. The two discuss the evolution of B2B marketing and executing on crazy ideas. Jeff’s latest ambitious venture is a 29-hour digital event. Learn to be a more efficient marketer by registering for free for The Active Campaign Leap Day Extravaganza. Link below!

0:00 Introducing Jeff and Active Campaign

7:00 The Active Campaign Leap Day Extravaganza

11:08 Executing on crazy ideas

20:00 Past life as DJ

22:25 Evolution of B2B marketing

29:50 Register for free and get connected

Show Links:

• Register for the ActiveCampaign Leap Day Extravaganza
• Connect with Jeff
• Learn more about ActiveCampaign
• Audience: Marketing in the Age of Subscribers, Fans, and Followers
• Connect with Jonathan
• Learn more about The Juice

Greg Wise is the Co-Founder and Chief Customer Officer at OneScreen.AI. OneScreen helps marketers select, purchase, and measure out-of-home advertising. Today with Jonathan, Greg shares everything he knows about measuring out-of-home advertising and his predictions for B2B marketing in 2024. They also discuss OneScreen’s recent article, "9 Priorities for the Modern B2B Marketer in 2024." Greg will be a speaker at “The Active Campaign Leap Day Extravaganza” on February 29th, and the free registration link is below!

0:00 Introducing Greg and One Screen AI

3:38 Measuring out-of-home advertising

10:16 9 Priorities for the Modern B2B Marketer in 2024

14:50 HubSpot’s playbook

19:13 Testing channels, future of B2B marketing

Show links:

• Connect with Greg Wise
• Learn more about OneScreen.ai
• 9 Priorities for the Modern B2B Marketer in 2024
• The Active Campaign Leap Day Extravaganza
• Connect with Jonathan Gandolf
• Learn more about The Juice

Christian Burne is a WCM Implementation Expert, a Technical Architect, and the CTO and Product Development Manager at Oshyn. He’s been building websites for over twenty years. Oshyn, is a website developing company that specializes in composable DXPs, or digital experience platforms. Christian explains the technical benefits a of composable DXP.

3:10 What is DXP

5:35 Adobe acquisitions

8:00 Defining composable

12:35 Aligning teams

14:35 Benefits of being composable

19:18 Outro

Register: The State of Gated vs Ungated Virtual Event

Read: The State of Gated vs Ungated Content Report

Follow Christian: | LinkedIn | Oshyn

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Rachel Downey is the CEO and Founder of Share Your Genius, an end-to-end podcast production company that helps brands refine their media strategy. Her tagline is, 'It’s never just a podcast.' Podcasts, the modern-day business card, function as both a channel and content. When devising a media strategy,

consider your primary objective—building a brand, expanding an audience, or generating demand. Once you have clarity on your focus, you can drive the podcast forward accordingly.

2:26 Share Your Genius

4:00 Media-led growth

6:36 Distribution activator

9:35 Strategize based on one focus

14:35 Driving demand with a podcast

18:12 Building a brand with a podcast

23:55 Metrics of success

25:35 Strategies that scale

30:55 Advice to aspirational podcasters

31:41 Outro

Read: The State of Gated vs Ungated Content Report

Follow Rachel: | LinkedIn | Share Your Genius

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Tommy Walker is the Founder of Content Studio, a consultancy for high-growth B2B startups and enterprises. He defines his three axioms of content marketing: premise, content is social currency, and decisions are made in Slack. It's vital that marketers both research their audience's wants and needs and avoid writing condescending content. With a career rich in experience, Tommy is a wealth of knowledge when it comes to B2B marketing done right.

Read: The State of Gated vs Ungated Content Report

Follow Tommy: | LinkedIn | The Content Studio

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What’s the best way to overcome the hurdle of creating video content? To answer this in depth, Brett invites Julia Enthoven. Julia is the CEO and Co-founder of Kapwing, a creative software company that helps companies produce videos. Julia advises hiring a dedicated team member for video, focusing on quantity over quality, creating systems and processes, and seeing what’s working for other companies.

Between AI and other automation tools, there’s lots of ways to expedite the video production process.

1:30 Conversation with Julia

4:51 Growing Kapwing’s channels

5:36 Video quality

8:52 Rise of video and TikTok

15:13 Hiring for video content role

17:00 Overcoming disappointing views

22:01 Scaling up video production

25:50 Role of AI and automation

30:08 Comfortable in front of camera

31:40 Successful integrated strategy

34:23 Outro

Follow Julia: | LinkedIn | Kapwing

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How has personalization has ruined marketing? Let’s chat with Nick Zeckets to find out. Nick is the CEO and Co-Founder at Air Traffic Control, an AI-powered personalization engine that integrates seamlessly with HubSpot. Unfortunately, there’s a lot of vague non-sense when it comes to “personalized” emails. It’s time we take the time to treat prospects like humans and use empathy to truly connect in the business world.

2:00 Conversation with Nick

5:53 Air Traffic Control

8:40 Journey to thesis

18:16 Example of bad marketing

22:19 Empathy

27:34 Strategies

35:05 Evolution of personalization

40:18 Fixing the infection

43:56 Outro

Follow Nick: LinkedIn | Air Traffic Control

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Janet Mesh is the CEO + Co-Founder of Aimtal, a remote integrated marketing agency based in Boston. She’s an expert on how B2B marketers can use YouTube video content to execute an integrated marketing strategy. Producing high quality videos that drive traffic might feel like an overwhelming task, but ripping off the bandaid and rolling with the punches is the best way to start. Alternatively, you can hire an agency like Aimtal to help you on your way!

0:00 Intro

1:40 Janet’s background

6:40 Shifts in video and social

12:20 Getting started

15:20 SparkToro

17:08 How YouTube works

21:10 Integrative video strategy

23:30 Setting expectations

27:50 Adapting to change

30:20 Audience research

36:04 Outro

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Follow Janet: LinkedIn | Aimtal

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There is a right and wrong way to distribute your content in communities. Katarina Andrejević tell us the right way. Katarina is the Customer Advocate at Userlist, an email marketing automation platform for for product-led growth. She shares how she tracks the success of organic traffic, online discussions and community building. Remember—never spam your community and keep the reader in mind.

0:00 Introduction

1:20 Conversation with Katarina

5:25 Roadblocks in distribution

9:00 Keep reader in mind

11:55 Communities

15:40 The right and wrong way

19:40 Tracking

23:05 Success story

27:10 Outro

Check out The State of the B2B Podcast Listener report

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Follow Katarian: LinkedIn | Twitter | Userlist

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Jared Robin is the Co-Founder of RevGenius, a large and mighty community of revenue generating sales, marketing, customer success, and revops professionals. Today, he explains how SaaS leaders should think about community. To bring people together and lead a movement, you first need to identify a gap. Jared started RevGenius while he was job hunting and meeting online friends at digital events. He created a LinkedIn group for these like-minded professionals that quickly grew to what it is today. Communities are built on trust and transcend platforms. Having one is the most powerful way to grow a brand.

0:00 Introduction

1:23 Conversation with Jared

4:26 Debunking community building

7:20 Building blocks

10:50 Meeting friends online

15:10 LinkedIn to Slack

16:40 Apollo VS ZoomInfo

20:56 The long game

27:45 Crawl, walk, run

30:00 Sign of success

32:14 Outro

Sign up for RevCon for free on 10/18-10/19

Check out The State of the B2B Podcast Listener report: Exclusively on The Juice

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Follow Jared: LinkedIn | RevGenius

Follow The Juice:| Website | Blog | Twitter | LinkedIn

Follow Brett:| Twitter | LinkedIn