Building Brands Through Influencers Ft. Apaksh Gupta

In this episode, our host,  Dheeraj Sinha delves into the intriguing world of millets and their resurgence in India. He engages in a conversation with Prashant Parameswaran, the MD & CEO of Tata Consumer Soulfull Pvt. Ltd., who brings invaluable insights to the table with his extensive experience in the food industry. Prashant's discussion touches on the challenges of popularizing millets, bridging generational gaps, and making them relevant to contemporary dietary preferences.

The episode also explores the art of building a brand in the diverse landscape of Bharat. Prashant emphasizes the significance of understanding regional differences and cultural nuances in marketing. Overall, this episode provides a concise yet informative glimpse into the transformation of India's food industry and the strategies behind it.

In the fourth episode of 'Speakeasy with Dheeraj Sinha – Season 4, Nitin Chhabra, the CEO of Ace Turtle, the company behind the success of retail brands such as Lee and Wrangler in India. 

Nitin in this episode, discusses with Dheeraj, about how brands can scale in a diverse market like India, how a fashion brand should approach tier 2, tier 3 cities of Bharat, how traditional legacy brands are embracing new-age tech platforms and data-driven strategies and in today’s time, how crucial is it for brands to prioritize sustainability and social responsibility.

Before Ace Turtle, Nitin has worked with Reliance Brands, Brooks Brothers, and Reid & Taylor India.

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In the third episode of Speakeasy with Dheeraj Sinha, we talk to Mukesh Kalra, the founder and CEO of ET Money, one of India's leading wealth tech startups. With fifteen years of experience in shaping businesses and consumer internet products, Mukesh brings a wealth of knowledge to our discussion. At ET Money, his vision is to simplify the financial journey for all Indians and provide them with intelligent investment strategies.

In this episode, we delve into how the post-pandemic era has influenced trading and investment behaviours, the transformative impact of fintech on the youth's investment habits in India, and the nuanced differences in investment trends between metro India and tier 2 and tier 3 cities. This promises to be an enlightening conversation about the ever-evolving landscape of finance in India. Join us as we gain insights from Mukesh Kalra's extensive experience and expertise in the fintech industry.
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In the second episode of 'Speakeasy with Dheeraj Sinha – Season 4,' Manish Chowdhary, Co-Founder of WOW Skin Science, delves into his experiences about establishing a thriving D2C brand. He discusses the hurdles within the beauty and wellness sector and emphasizes the offline market's significance.

Manish's journey from an IT giant's laptop retailer and wholesaler to a prosperous beauty brand creator serves as a motivating story. He underscores the value of digital strategies and the necessity to revamp offline strategies. The conversation covers successful business approaches as well as the valuable lessons learned from failures on the path to achievement.

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In the inaugural episode of 'Speakeasy with Dheeraj Sinha – Season 4' Gaurav Agarwal, Co-Founder of 1mg, delves into pivotal healthcare shifts in India, unveiling insights on consumers transitioning from traditional pharmacies to virtual medical platforms.
As leader of Tata's eCommerce and technology strategy, Gaurav' journey from co-
founding 1mg to his Silicon Valley tenure brings unique perspective. He explores the collaborative impact of mobile technology on medical services, optimizing patient convenience. Amid these discussions, he highlights the essential ingredients of a nurturing work environment for start-up growth. This episode encapsulates Gaurav's insights in sync with today's healthcare and technological landscape.

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How are digital loans triggering economic change for Bharat? How does one stand out in a saturated category such as financing? What's behind the speed at which brands are scaling-up today? 

In Episode 10 of the podcast ‘Speakeasy with Dheeraj Sinha – Season 3,’ Deepak Jain, Co-Founder at FlexiLoans speaks about how regional micro business enterprises in India are contributing towards the national economy with the support of digital loans, how fintech is shaping a new India. He also shares his views on strategy to chase IPOs for a business and cites some thought-provoking insights.

Deepak Jain was born in a family of jewellers and moneylenders. He was an in-house consultant with JSW Group when he decided to become an investment banker. He joined Indian School of Business and started working for ENAM in 2009. He worked for 15 years in the corporate world before being bitten by the entrepreneurial bug. 

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How is digital eCommerce gearing up to match the population of the nation? What are the initiatives and policy-making decisions channelled towards a positive nation powered by digital? How have entrepreneurs and start-ups been contributing to the new era of digitalization?

In Episode 9 of the podcast ‘Speakeasy with Dheeraj Sinha – Season 3,’ Arvind Gupta, Head and Co-Founder of Digital India Foundation, shares his views on how the digital transaction system and business platforms are changing the landscape of businesses in India, and the role of start-ups and entrepreneurs in the process.

Arvind has over 27 years of industry experience, having worked in diverse sectors in a variety of leadership, policy and entrepreneurial profiles in India and Silicon Valley, USA. He has experience in Consumer Internet, Digital Media, Payment Systems, Analytics and Data Economy. Working as CEO of MyGov is a must-mention, an initiative of Prime Minister Shri Narendra Modi to empower Citizens of India with Participative Governance and digitally communicate Schemes and Policies to all Indians.

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What has changed in the process of brand building over the period of time? How has
D2C product marketing been adapting to media evolution? What is an effective marketing
model for a successful brand?
In Episode 8 of the podcast ‘Speakeasy with Dheeraj Sinha – Season 3,’ Anil
Viswanathan, Vice President – Marketing at Mondelez India speaks about how data and technology are ushering in a new way of building brands, the effective marketing modules for marketers and the future of the D2C market.
Anil joined Mondelez India in May 2000 as a management trainee and has spent more than two decades in the company, across a variety of roles including Sales, Brand & Category Marketing, Strategy and New Business Development. His journey in the company has taken him into Regional and Global roles and into different categories including Chocolate and Biscuits. One of his achievements, amongst many others, has been the launch of Cadbury 5Star globally, which is now present in 3 continents including markets like Brazil and South Africa.

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What challenges do women face to wear an entrepreneurial hat? What does it take for a woman to climb through the leadership ladder? What is the role of men in boosting women empowerment?

In Episode 7 of the podcast ‘Speakeasy with Dheeraj Sinha – Season 3,’ Aabha Bakaya, Founder and CEO at Ladies Who Lead speaks about the challenges that women face to wear an entrepreneurial hat and shares a snippet about the platform that aims at boosting women empowerment and self-development. 

Aabha is a career business journalist, news anchor, editor, writer and producer. She has spent 15 years working in the media industry while being associated with major media networks as an anchor and interviewed many business stalwarts and market mavericks. Lately, Aabha has turned entrepreneur with her own company, AB Network and one of the properties under AB Network is Ladies Who Lead.

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It takes around seven generations for children living in extreme poverty to break out
of poverty and earn a meaningful income. So, how does one break this poverty
cycle? Do social enterprises need a strong brand purpose to build trust and
credibility among volunteers and contributors? And, in this new age, what is
the role of Gen Z in social causes?
In Episode 6 of the podcast ‘Speakeasy with Dheeraj Sinha – Season 3’, Jithin C
Nedumala, Founder and CEO of Make A Difference (MAD) speak about his strategic
program that aims at breaking the cycle of poverty faced by millions of vulnerable
children. For the new-age entrepreneur, Jithin has some thought-provoking messages
and perceptive insights on making a business successful.

Jithin founded MAD at the age of 19 and for his philanthropic contribution, Jithin was
awarded the Ashoka Global Youth Social Entrepreneur Award, Karmaveer Puraskar,
Cordes Fellowship, and Youth Actionnet Fellowship.

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