Building Garden-Based Projects for a Better World

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With a focus on bridging departmental divides, organizations must optimize their digital infrastructure to meet evolving patient demands. So, what strategies are essential for future-proofing websites amidst the ever-changing healthcare technology landscape?

Stephen Barry, Product Manager at Lee Health, leverages his design and development background to improve the website and patient experience for the company’s patient-facing website, bridging the gap between departments. He highlights the benefits of a dedicated product owner role, particularly in emphasizing web infrastructure, and highlights the evolution of his role from a hybrid marketing and IT position to a clearly defined product role. According to him, continuous website improvement through incremental change is crucial to addressing the disruptions in the healthcare industry. Stephen emphasizes the importance of staying on top of industry trends and future-proofing your website with solid fundamental elements. 

In this episode of For the Better podcast, Ben Cash hosts Stephen Barry, the Product Manager of Lee Health, to discuss the role of product owners in future-proofing healthcare websites. Stephen explains how product managers bridge marketing and IT departments, the importance of continuous website improvement, the foundational elements of a winning website, and how to enhance efficiency in small teams.

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Artificial intelligence (AI) has been a game changer in healthcare marketing. Whether looking to improve patient engagement, optimize digital marketing efforts, or better track and analyze data, AI can help achieve your goals more effectively and efficiently. However, what key strategies and priorities should healthcare marketing teams consider when implementing AI in marketing plans?

Aaron Mauck, former Harvard faculty and the Vice President and Executive Partner at Advisory Board, leverages his extensive healthcare background to support digital initiatives by generating strategic and operational insights to tackle the core challenges impacting performance. Highlighting the challenges marketing teams face in keeping up with the rapid evolution of AI-powered health marketing, Aaron emphasizes an understanding of the evolving consumer landscape to shape loyalty and drive success. Marketers should prioritize a task-oriented design, simplifying the customer journey instead of introducing new technologies that increase friction. In addition, while generative AI can help streamline content creation and improve UX, it’s crucial to acknowledge the need for human oversight to ensure quality.

In this episode of For the Better, Ben Cash once again hosts Aaron Mauck, the Vice President and Executive Partner at Advisory Board, to discuss the challenges of AI implementation in healthcare marketing. Aaron highlights the potential of generative AI to simplify content creation and improve UX, explains the importance of a task-oriented UX design, and dissects the 70/20/10 rule in digital road mapping.

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Technology has revolutionized the way we live, work, and interact with each other. And the healthcare industry is no exception. Digital transformation has made it possible to deliver healthcare innovatively, from virtual consultations to remote monitoring of patients. However, this transformation is not without its challenges. How can healthcare organizations fully realize the value of digital innovation?

Aaron Mauck, former Harvard faculty and the Vice President and Executive Partner at Advisory Board, leverages his extensive healthcare background to support digital initiatives by generating strategic and operational insights to tackle the core challenges impacting performance. According to him, prioritization and pragmatism are crucial to success in digital health, as overambitious goals can lead to decreased productivity. He emphasizes the importance of reducing friction in the digital healthcare experience, particularly on the consumer side and restructuring data management systems to enable AI to make a meaningful impact. In addition, organizations must embrace a cost-conscious approach to digital transformation, integrating new technologies while being mindful of investment strategy and financial constraints. 

In this episode of For the Better, Ben Cash chats with Aaron Mauck, Vice President and Executive Partner at Advisory Board, to explore the challenges and opportunities of digital transformation in healthcare. Aaron highlights minimizing friction in healthcare delivery, adopting a cost-conscious approach to digital transformation, and improving AI’s impact through effective data management. He provides valuable insights on leading strategic initiatives and fostering growth in retail healthcare.

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Let’s face it: people in the healthcare industry are busy, with many physicians and surgeons working long shifts, not to mention on-call hours. Yet, they need to keep up with trends in the field through informative discussions, expert interviews, and thought-provoking content. Can podcasting be an effective platform for creating content and building a community for healthcare professionals?

Rachel Baker, the Director of Communications at Stanford University School of Medicine, leverages podcasting to educate faculty members on various topics and to keep the university’s Department of Surgery members up-to-date on relevant research work through conversations with the authors. According to her, one of the best parts about podcasts is that professionals can choose to listen on their own time. Besides serving as a communication and community-building tool, the podcast has become an onboarding resource for the team, enlightening new resident doctors on what to expect during their residency. Now, she shares her tips and tricks for improving podcast engagement.

In this episode of For the Better, Ben Cash hosts Rachel Baker, the Director of Communications at Stanford University School of Medicine, to discuss podcasts as a medium of communication for the healthcare industry and the secrets to a successful podcast. Rachel reflects on how Stanford Surgery reaches new audiences and facilitates community building through its podcast. She also provides podcasting strategies, listener engagement tips, and what you should know about HIPAA compliance as a podcast host.

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As the demand for self-service continues to grow across industries, self-scheduling has become a patient expectation in the health sector. Online self-scheduling allows patients to find and book healthcare appointments at their convenience. This service model saves tremendous time and resources for hospitals that have previously relied on staff to schedule appointments. However, not all patient scheduling solutions are equal. How can stakeholders create a dynamic scheduling system that prioritizes patients?

Christina Valls is the Associate Director of Product and Enablement at Cedars-Sinai, a Los Angeles-based nonprofit pioneering innovative patient care. She stresses the importance of a defined strategy in achieving the benefits of the self-scheduling initiative she led. Christina and the Cedars-Sinai Medical Center team pivoted by tackling the entire patient journey while maintaining the business imperative of the project. As a result of this strategy, the hospital has seen a record-breaking increase in appointments and new patients, with a 14% drop in average daily call volumes.

In this episode of For the Better, host Ben Cash welcomes Christina Valls, Associate Director, Product and Enablement at Cedars-Sinai, to discuss Cedars-Sinai’s breakout results with self-scheduling. Christina highlights the importance of a consumer-centric approach to self-scheduling initiatives, navigating the challenges of digital health transformation, her team’s plan for the future, and the value of change management principles in a healthcare setting.

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A shortage in healthcare providers in an overcrowded pool of patients has created a gap in access, increasing the need for more convenient and accessible care options. To fill the void, healthcare organizations rely on a network of partnerships and the implementation of digital patient engagement tools. These engagement tools are convenient communication platforms that allow patients to manage their care using electronic devices. But how do digital engagement services compare to traditional service lines?

Richard Baldwin, a digital marketing veteran, uses his 14-plus years of experience to lead a team of digital engagement service professionals at Prisma Health, South Carolina’s largest healthcare system. Under his tutelage, his team has created convenient and consumer-friendly tools, including the Care Finder. Using the Care Finder allows patients to enter their symptoms, answer a series of questions, and make a selection from a list of recommended care options. Consumer engagement services are more efficient, unlike multi-step service lines that require additional navigation that lead to patient frustration.  

In this episode of For the Better, Ben Cash interviews Richard Baldwin, Manager of Digital Engagement Services at Prisma Health, to discuss digital engagement services and its impact on healthcare efficacy. Richard explains the shift towards consumerization in healthcare, how the pandemic impacted digital engagement services, and how AI and other innovative technologies can revolutionize the healthcare system. 

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Have you ever considered how much of your data is used for analytics and personalization? Knowing how your data is collected is essential for preserving your identity and privacy. However, recent regulations have raised concerns about the lack of transparency surrounding widespread online tracking technologies.

Adam Kruse is the Director of Technology at Eruptr, one of the largest healthcare-focused digital media risk assessment companies. Christy Jones is the Director of Marketing and Optimization at Reason One, a full-service digital strategy agency. They convene to discuss the challenge of maintaining HIPAA-compliant analytics while preserving user-targeted optimization and personalization strategies. Christy’s expert advice on the topic surrounds the changes in the current marketing climate from an analytic standpoint. Meanwhile, Adam shares how companies had to adjust their advertising solutions to meet regulations and how Eruptr’s Privacy Defender achieves those standards.

In this episode of For the Better, Ben Cash and co-host Lauren Minors welcome Adam Kruse, Director of Technology at Eruptr, and Christy Jones, Director of Marketing and Optimization at Reason One, to discuss one of the biggest challenges in the optimization of analytics and advertising solutions — data privacy. They share their expert opinion on the impact of the Department of Health & Human Services (HHS) tracking guidance on personalization strategies, the future of data privacy, why Google Analytics is not HIPAA-compliant, and the legal considerations surrounding marketing solutions.

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Generosity is capable of creating profound change in the world. Imagine how our posture towards generosity would grow if nonprofits prioritized their relationship with us, furthering our desire to give to organizations and charities. What steps can nonprofits take to create personal relationships with their donors? 

Gabe Cooper, the Founder and CEO of Virtuous, is passionate about creating market-defining software that helps nonprofits reimagine generosity. Virtuous is currently the only responsive fundraising platform designed to assist nonprofit teams in building better donor relationships and increasing their impact. Gabe encourages nonprofits to incorporate personalized communication into their fundraising tactics and observe the effects on donor retention and monetary gifts.

In this episode of For the Better, host Ben Cash sits down with Gabe Cooper, Founder and CEO of Virtuous, to discuss responsive fundraising and how to implement it in nonprofits. Gabe highlights the importance of innovating processes, executing innovative strategies in smaller organizations, embracing failure, and finding the right next step. Listeners will gain valuable insights on how to make their fundraising efforts more effective and impactful.

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Given the innate desire of humans to be understood by their peers and society, it is no wonder that anthropologists, sociologists, and psychologists dedicate themselves to researching cultures, societies, and individuals to better understand human behavior and reasoning. But how can businesses leverage this knowledge of human nature to enhance their reach in the marketplace?

Dean Browell, Chief Behavioral Officer at Feedback, discovered his passion for digital ethnography — the study of human behavior through online mediums — while pursuing his PhD in education. Applying ethnographic methods to social platforms helps Dean’s clients understand their target audiences' online routines and trends. Implementing digital ethnography in your company can provide insight into your customers’ engagement, how they share your brand within their community, and what determines their decision to purchase your product.

In this episode of For the Better, host Ben Cash welcomes Dean Browell, Chief Behavioral Officer at Feedback, to discuss digital ethnography and its importance and impact on the marketplace. Dean shares how digital ethnography compares to other mediums of research and data research methods, how we can use social listening to reach consumers through multiple channels, and the importance of creating and maintaining your brand’s persona.

There’s nothing as certain in life as change. Fight as you may, the waves of change will come to everyone regardless of age, circumstance, or readiness. What can you do when the changes seem to mount higher than you can handle? 

Ben Cash recommends embracing the change. Or better yet — creating change. Ben is a Founding Partner of Reason One, a full-service digital agency. His team of change-makers helps those who do good, do better. Ben’s 20-plus years of experience in the web services industry has given him a depth of knowledge that helps clients achieve measurable results. Now he helps healthcare, nonprofit, and other mission-driven organizations change the world — one web strategy at a time. 

In this episode, Host Chad Franzen is joined by Ben Cash, Founding Partner of Reason One, to discuss how he learned to embrace — and create — change. Ben talks about the circumstances that led to his career change, how to handle multiple big changes simultaneously, and how Reason One is changing communities for the better.