Building up Steam as Consumers: Women, Rice Cookers and the Consumption of Everyday Household Goods in Japan

enMarch 09, 2012

Nissan Institute of Japanese Studies

About this Episode

This talk investigates the story of the development of the first automatic electric rice cooker in Japan. With Helen MacNaughtan (SOAS). In doing so it places this product within a broader historical context of Japanese home appliances as well as within the context of consumption and specifically the role of Japanese women as consumers.

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