Business Name

How important is your brand logo?

What's your niche, have you really thought about it...?

Dont fall for the bull$h*t you always hear about daily routines.

"Your network is your net worth" true but be careful. Selectively choose your networking event and medium. Some tips on how to find networking events, how to approach them, how to decide if you should attend.

Don't get hung on your business name. It's not the make or break we think it is at this stage. But some practical steps to take to make sure your brand name is 'practically' the right name. Is it already used, is it available, can you build your brand on this name. Practical steps when picking your business name.

Why should you listen to me? To some anonymity is a shroud of cowardice. To me it is a personal barrier in a world of intrusiveness. I want the podcast episodes to be judged on the merit of the content, and hope that the anonymity helps remove prejudices, unconscious bias, and preconceptions. I am a successfully running my own business. I do have knowledge to share. I have learnt a lot and am in a fortunate position to learn a great deal more, and I want to share it with those who are not in a position as fortunate as me.

Tips and suggestions on actually starting your brand. You don't have to go crazy and launch big. You can start small, you can take the baby steps. It's daunting. It's an adrenaline rush. Savour the moment. If you're thinking of starting your own brand, but are not sure of the steps to take, this episode will give you some useful steps to take.