Podcast Summary
Embrace disruption and change the status quo: Regularly post compelling pitches to grow Facebook groups, use unconventional methods, and offer value to disrupt and attract members
Being a disruptive entrepreneur involves seeing problems in new ways, embracing challenges, and dominating by mixing things up and changing the status quo. This can lead to profitable outcomes when you use your unique talents and passions. Regarding growing Facebook groups, a key tactic is to regularly post compelling pitches on your personal profile or page to give potential members a clear reason to join. Additionally, consider using less conventional methods, as Facebook groups can be a significant source of leads even for large, successful businesses. Remember, being disruptive doesn't always mean being hacky, but rather thinking beyond the ordinary and offering value to your audience.
Start an online community for your business: Invite audience to join a free community, share link widely, offer incentives, and be creative with rewards to build a loyal following and expand network for business growth
Building an online community can significantly help expand your reach and grow your business, especially in the realm of online selling. Here are some practical steps to get started: 1. Write a few lines of an article and invite your audience to join your online sellers community for the rest of the content. Make sure to mention that it's a community, not a marketplace, and that it's free to join. 2. Share the community link in your email signature and on your mobile device to attract potential members. 3. Run a competition or offer incentives to encourage people to join your community. The rewards don't have to be expensive; they could be valuable resources or exclusive information. 4. Be creative with what you offer – spreadsheets, lists, or even digital copies of your books can make attractive incentives. These steps can help you build a loyal following and expand your network, ultimately leading to more opportunities for growth in your online selling business.
Plan ahead for business opportunities: Being proactive and planning ahead can help you capitalize on sales events like Black Friday and connect with valuable resources in Facebook groups related to your niche.
Being proactive and planning ahead in business can lead to significant opportunities, such as taking advantage of sales events like Black Friday and joining Facebook groups related to your niche. During certain periods of the year, known as arbitrage days, you can find cheap products to buy and sell at a higher price. Being prepared and planning these purchases months in advance can help you make the most of these opportunities. For example, Black Friday often catches people off guard, but by thinking about it ahead of time, you can be better prepared and potentially make a profit. Additionally, Facebook groups can be a valuable resource for entrepreneurs and business owners. By searching for groups related to your niche and joining them, you can connect with like-minded individuals, learn from their experiences, and potentially find new opportunities. Not all groups will have "business" or "entrepreneur" in their name, so it can be helpful to use a thesaurus or think of related words to expand your search. It's important to note that the groups you find may change over time, so it can be helpful to compile a list of them as a reference. Overall, being proactive and taking advantage of opportunities, both in terms of sales events and networking, can help you grow your business and stay ahead of the competition.
Identify valuable LinkedIn or social media groups: Assess engagement levels, follow rules, use content marketing, and consider Facebook ads to grow valuable LinkedIn or social media groups.
Growing a successful LinkedIn or any other social media group requires time and effort. To make the most of your membership, it's essential to filter through the groups and identify the valuable ones. Go through each group, assess the level of engagement, and follow the rules. You can exit groups with no posts or excessive spam, but stay in groups with high engagement and clear rules. Additionally, consider using content marketing to provide value and attract members to your group. If you're looking to expand your reach further, you can invest in Facebook ads to grow your group. Remember, following group rules is essential for maintaining a positive and productive community.
Start small and test Facebook ads now for future growth: Begin with small ad spend to gain experience, data, and cost savings. Test different ad copies and targeting. Consider CPA approach for growth.
Even if you're not currently planning to run Facebook ads for your business, it's worth starting small and testing them out now. This will give you valuable experience and data for future larger campaigns. Begin by spending a small amount each day or week on testing different ad copies and targeting. Over time, you'll likely see your click costs decrease, making each new member acquired more cost-effective. Additionally, consider leveraging others to help manage your ads or send emails on your behalf to invite people to join your Facebook group or listen to your podcast. This approach, known as Cost Per Action (CPA), can be an effective way to grow your presence on the platform. Ultimately, starting small and testing now will put you in a better position to effectively utilize Facebook ads when you're ready for a larger campaign.
Collaborating with industry peers for growth: Expand reach by partnering with others in your industry via list brokers, social media, or podcasts. Leverage these channels to build relationships and grow your business.
Building a network and expanding your reach are crucial for growing your ecommerce business. One effective way to do this is by collaborating with others in your industry through list brokers, social media groups, or podcasts. For instance, you could pay a list broker to send an email to their contacts promoting your ecommerce business in exchange for a fee. Alternatively, you could form mutually beneficial partnerships by promoting each other's businesses on social media or podcasts. For example, if you have a podcast, you can mention your Facebook group during each episode and encourage listeners to join. By doing so, you can tap into new audiences and build a community where you can engage with your audience and answer their questions. Ultimately, by leveraging these channels, you can expand your reach, build relationships, and grow your business. Remember, taking calculated risks is essential for success.
