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    Can AI re-arrange webpages to truly match your style?

    enDecember 15, 2020
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    About this Episode

    Marketing should be a 2-way conversation, not a 1-way guessing game. 

    What if users could tell brands the type of copy they want to read, or the designs they wish to see, when it comes to their marketing experiences?

    What if brands could take that knowledge to serve the right content at the right time… 

    - Would conversions be higher?
    - Would customers be happier?

    A better experience for users means more sales for the business. So this week, we came up with a concept for a toolbar that allows you to select your preferences for how you want brands to communicate with you when you shop.

     

    Can brands and customers actually work together to create a truly customized marketing experience? Share your thoughts @sevendaymvp

    Recent Episodes from Seven Day MVP

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    IN THIS EPISODE:

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    >>> The importance of validating your idea before going all-in, and how to properly leverage no-code tools to test your theories.

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    >>> Follow Matteo on Twitter @matteomosca_

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    Lobby Lifters & Porch Pirates: How Can We Stop Package Thieves? (Part 2/2)

    Welcome to Part 2 in our fight to stop package theft! 

    If you haven't had a chance to listen to the first episode yet, pause here. Don’t worry, we’ll still be here when you return. 

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    Now that you’ve heard both episodes and multiple solutions to this growing problem... How would you bring this to life? Where do you see the flaws? Where do you see opportunity?  

    Let us know on Twitter @sevendaymvp


    Thank you so much for all the DMs and feedback! Don’t forget to subscribe on your favorite podcast platform to be notified when new episodes are released each week!

    Lobby Lifters & Porch Pirates: How Can We Stop Package Thieves? (Part 1/2)

    Lobby Lifters & Porch Pirates: How Can We Stop Package Thieves? (Part 1/2)

    With the world working from home in 2020, people became reliant on online orders for pretty much everything. From toilet paper, to laptops... ecommerce skyrocketed. 

    Before we knew it, residential lobbies quickly turned into mountains of packages. AND THAT'S WHEN PACKAGE THIEVES TOOK NOTICE.

     

    In part 1 of our 2-part series, we focused on eliminating unauthorized entry into buildings that allow package thieves to get buzzed-in in the first place. 

    We debated 2 potential solutions:

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    - Nick proposed an intercom unit retrofit that would allow building access to verified delivery personnel for a set amount of time, eliminating tenants (and human-error) from the equation altogether. 

     

    Give it a listen and decide for yourself whether you’re Team Max, or Team Nick. Which approach do you see working better (and why)? Let us know on Twitter @sevendaymvp

    And don’t forget to subscribe to join us next week as we dive into Part 2 in the fight to eliminate package theft once and for all!

    Austin Mudd (creator of WiseCabin) shares his founder story

    Austin Mudd (creator of WiseCabin) shares his founder story

    When there’s a massive amount of content being pumped into our daily feeds, how do you find the time to sift through it all? 

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    - Later in the show, we discuss some of the challenges he faced with building his platform using "no-code", and the untapped opportunties this growing movement still has to offer. 
     

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    Can AI re-arrange webpages to truly match your style?

    Can AI re-arrange webpages to truly match your style?

    Marketing should be a 2-way conversation, not a 1-way guessing game. 

    What if users could tell brands the type of copy they want to read, or the designs they wish to see, when it comes to their marketing experiences?

    What if brands could take that knowledge to serve the right content at the right time… 

    - Would conversions be higher?
    - Would customers be happier?

    A better experience for users means more sales for the business. So this week, we came up with a concept for a toolbar that allows you to select your preferences for how you want brands to communicate with you when you shop.

     

    Can brands and customers actually work together to create a truly customized marketing experience? Share your thoughts @sevendaymvp

    Social proof: buttons, links, and the missing piece

    Social proof: buttons, links, and the missing piece

    We’re a society obsessed with social proof.

    From reading Yelp reviews before trying a new restaurant, to scouring Trustpilot ratings when deciding on a new product—relying on the previous experience of others is almost second-nature. 

    But why don’t we use this mental shortcut when it comes to the dozens of links and buttons that we click on every day? 

    - Article links with click bait-y headlines
    - Emails buttons asking you to "learn more"

    … Each click is essentially a gamble. 

    But what if you knew that 100 people before you all found true value behind that click? Or that 8/10 people actually signed up for the product after doing the free trial? Or, on the flipside, 98% of users bounced off the page within seconds of clicking-through, because the article was a total flop?

    As marketers, we already know our bounce rates and we know the conversions. So why not get rewarded for providing a valuable experience, and allowing your happy customers to vouch for you without any extra effort on their part? 

    This week, we explored a way for brands to recycle their own analytics to attract new visitors. 

     

    Would knowing that your friends clicked on a link make you more likely to click through? Would seeing that 9 out of 10 people before you loved the content on the next page? 

    Share your thoughts on Twitter @sevendaymvp  and let us know how socially-proofed CTAs would impact your experience. 

     

     

    Links to mentions:

    - Techcrunch article [08:42-10:11]
    - Music by Streambeats

    Idea #4: Hotspots for podcasts

    Idea #4: Hotspots for podcasts

    It’s no surprise, we listen to A LOT of podcasts. Yet the community around podcasts is scattered and the experience is broken.

    So, as listeners and creators, we set out to find a way to connect the missing pieces, smooth out the kinks, and conceptualize a podcasting experience that's better for everyone involved. 

    In the middle of our chat we stumbled across airr.io, an iOS app that seems to be addressing this exact problem. Great minds think alike. 

    We explore what they did right, discover more opportunities, and build upon it with unique features that benefit the host, their listeners, and even the podcast platforms themselves.

     

    Join the conversation on Twitter and share your feedback @sevendaymvp

     

    Links to mentions:

    What is XML?

    What is an RSS feed?

    Airr.io podcast player

    Music by:  Streambeats

    Idea #3: Positive news aggregator, for a more balanced day

    Idea #3: Positive news aggregator, for a more balanced day

    Some of the areas we explore:

    - Positive spin of the Citizen app (@Citizenapp)

    - Aggregating news based on sentiment

    - Partnering with existing news aggregators to adjust the ratio of positive to negative (eg 50/50, 80/20, etc) 

    - Is too much positivity a bad thing?

    - Scheduling the news feed based on time of day (eg positive news when you wake up >>> politics 1-3pm >>> feel-good news before you go to bed)

     

    Would bringing more positivity to your news feed change your overall well-being? 

    Let us know on Twitter @sevendaymvp

     

    Music by: https://bit.ly/sevendaymvpmusic

    Idea #2: Retargeting ads with an auction-style twist

    Idea #2: Retargeting ads with an auction-style twist

    What happens when “What’s your best price” becomes part of every transaction?

    Join us as we take the best of auction-styled platforms, inject a little group psychology, and sprinkle retargeting ads right into the shopping process. 

     


    Thank you for listening! Subscribe now and hear a new idea each week.

    What did you think of the idea of 'retargeting ads with an auction-style twist'? We would love to hear your thoughts. Tweet us at @sevendaymvp

    Want to be our featured guest? Email us at sevendaymvp@gmail.com

     

    Music by: https://bit.ly/sevendaymvpmusic

    Seven Day MVP
    enOctober 31, 2020
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