Catalyst: Season 3

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Recent Episodes from CATALYST

When it comes to thinking about climate change and renewable energy, many people try to make as many environmentally friendly decisions as possible. With Earth Day coming up, what changes can you make? Researchers, like our guest, are considering how decisions are made–and if the process people use to make a decision can be influenced to select a more environmentally friendly decision about a product or service.

Choosing an environmentally friendly electric plan is one way of helping keep the Earth green. But what if people select a convenient default choice rather than exploring a more environmentally friendly (and possibly cheaper) option?

Crystal Reeck, assistant professor of marketing and associate director of the Center for Applied Research in Decision Making, tells listeners about the three different ways people make decisions. We’ll learn if there is a way to change a person’s decision mode—and ultimately impact the choice that they make.

Find out more details at www.fox.temple.edu/catalyst.

Key Links

Crystal Reeck, assistant professor, Fox School of Business
Center for Applied Research in Decision Making
Center for Sustainable Communities
Knowledge Hub: A nudge in the right direction
Knowledge Hub: What happens when interventions fail
"How we decide shapes what we choose: decision modes track consumer decisions that help decarbonize electricity generation" published in Theory and Decision (2022)

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enApril 11, 2022

fox school of business

From Leaders to Thought Leaders

In this episode of Catalyst, we are celebrating the upcoming graduation of the 100th student from the Executive Doctorate in Business Administration (DBA) program as well as Women’s History Month by interviewing three DBA alumnae who are changing perspectives on business, inclusion and culture.

Jodi Detjen, DBA ’21, associate professor of practice and academic director of the MBA program at Suffolk University, shares her findings on the barriers to women's leadership acquisition.

Sherry Williams, DBA ’19 and chief risk officer at Amalgamated Bank, shares how people choose a financial service provider and how that choice can help close the financial inclusion gap.

Finally, Maggie Jordan, DBA ’18, vice president of marketing operations at MNG Health and founder and CEO of LAIR Entertainment, shares her insights into what people’s approaches to video game character design mean for the metaverse.

Find out more details at www.fox.temple.edu/catalyst.

Key Links

Maggie Jordan, DBA ’18

Fox Executive DBA Program

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enMarch 21, 2022

women's history month

milestone

dba

Transforming the Business of Healthcare

Healthcare is changing, and not just because of the pandemic. For years, there has been a growing trend of consumerism in healthcare.

As patients become more likely to visit urgent care than an ER, and big retail giants are poised to offer primary care alongside frozen pizza and sweatpants, the business of healthcare is heading towards a big transformation.

In this episode of Catalyst, Kevin Mahoney, MBA ’15, DBA ’18 and CEO of the University of Pennsylvania Health System, shares his view of how hospitals are changing. He sheds light on how consumerism is affecting the patient experience, what it means for the cost of healthcare and where the future might lead.

Find out more details at www.fox.temple.edu/catalyst.

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temple university healthcare

enFebruary 28, 2022

business of healthcare

Who is the “I” in AI?

As AI/ML creeps into our daily lives, how will industries and jobs be affected? What should be automated and what needs to be innovated? And who is the intelligence behind the machine? In this episode of Catalyst, Subodha Kumar will guide us through the ins and outs—and impacts—of what artificial intelligence and machine learning (AI/ML) means for the future.

Find out more details at www.fox.temple.edu/catalyst.

Key Links

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enFebruary 07, 2022

artificial intelligence

machine learning

driverless cars

subodha kumar

Make a paws-itive impact

Donating money and volunteering at nonprofits or your favorite charity are wonderful ways to give back to your community, especially during the holiday season. But combining your passions, professional expertise and education? That is paws-atively extraordinary.

Through her experiences at the Fox School, Sarah Bergstein got to do all of that and help animals in need at Morris Animal Refuge in the process. After adopting two rescue cats, Bergstein wanted to do more—so she decided to use her unique work experience in the U.S. Air Force and education to approach volunteering through a business lens with Fox Board Fellows.

In this episode of Catalyst, Bergstein takes us through her journey of leveraging the community engagement experience she gained as a public affairs officer to help her during her MBA program and eventually as a member of the board at her favorite nonprofit. She will offer tips on how anyone can get involved and start creating real change in their communities.

Find out more details at www.fox.temple.edu/catalyst.

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enNovember 08, 2021

NIL: It’s a game-changer

After decades of saying no to college athletes looking to earn a few dollars, the NCAA gave the go-ahead for athletes to make money from the use of their name, image and likeness (NIL). And it’s a game-changer—and not just for the top athletes at big Division I colleges and universities.

Many social media-savvy college athletes are already securing revenue streams via both big and small business sponsorships. In this episode, Thilo Kunkel, associate professor at the School of Sport, Tourism and Hospitality Management and director of the Sport Industry Research Center, discusses why he believes there is potential for student athletes of all genders and at all division levels to earn money by building a positive personal brand.

Find out more details at www.fox.temple.edu/catalyst.

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tourismandhospitalitymanagement

enOctober 18, 2021

templeuniversityathletics

Coming out at work

According to a recent report by the Human Rights Campaign Foundation, 46% of LGBTQIA+ Americans remain closeted in the workplace.

Workers surveyed cited a variety of reasons for not coming out to colleagues: 38% said they hid their sexuality because of the possibility of being stereotyped, 36% said they didn’t want to make people feel uncomfortable, and 31% said they worried about the possibility of losing connections or relationships with co-workers.

With more companies than ever celebrating months like Pride and touting diversity in their mission statements, what explains this staggering disconnect? In this episode, Jeffrey Boles, associate professor at the Fox School of Business, talks about authenticity at work, and how companies can create policies and platforms in order to be truly inclusive.

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enOctober 04, 2021

Branding the Beat

The world of Hip Hop is full of references. Listen to lyrics from Jay-Z, Kendrick Lamar or Cardi B and hear plenty of allusions to events, people and products.

But how do those references make their way into the cultural consciousness of listeners? And even more so, how can music change consumer behavior?

In this episode of Catalyst, we speak with Marcus Collins, DBA ‘18, distinguished marketing professional, researcher, educator and Hip Hop fan. Collins walks us through his research about the intersection of marketing and music, where he dives into “social contagion” within the Hip Hop community.

Collins studies how brands are mentioned, adopted and spread through the community of Hip Hop. He explains that through social contagion, Hip Hop both influences and reflects the attitudes and behaviors of fans. He lets marketers in on lessons learned—and what precautions to take—to help their brands and products “go viral.”

Collins also speaks to his own experience as both a marketer and academic, and how diverse perspectives are necessary to shift the attitudes and assumptions that are reflective of a historically privileged worldview.

Key Links

Fox Executive DBA Program

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