Celia Landesberg | EcoVadis

On this episode of MarPro we sit down with Tess Blankenship the Head of Global Procurement at Alchemee (formerly The Proactiv Company) to discuss her experience and key learnings in setting up high performing marketing procurement teams. We also discussed...

• How to best structure and incentivize teams
• Strategies to develop great managers
• Common traits to look for when hiring Marketing Procurement professionals
• The importance of being present with your team and peers

We're excited to welcome back Russel Wohlwerth to discuss the Top Marketing Trends he's seeing so far in 2022, including...

• Brand vs. Demand
• Martech Waste
• Supply Chain Disruptions (and inflation)
• Push to reduce marketing spend
• A tsunami of agency reviews
• Metaverse, crypto, and NFT's

We are excited to announce our new series called "Ask the CMO" where we bring in a different CMO each quarter to provide a marketers perspective to procurement related questions & topics sent in from our MarPro community.

So to kick this new series off is Doug Zarkin,  a true marketing visionary and the legendary CMO of Pearle Vision.  Doug's work at Pearle Vision helped propel it atop Entrepreneur Magazine Top 500 Franchise Brand list and solidified its rank among the Top 10 most profitable franchise brands alongside mega brands McDonald’s and Dunkin’. Entrepreneur also listed Doug as one of "The 10 Remarkable Franchise Leader to Watch" in 2022. 

In addition to those accolades, Doug has also earned placement on several "Top Marketers" lists, 5 North American Effie awards, a Clio award and has twice had him recognized as Innovative Marketer of The Year by The CMO Club. 

A few of the key learnings in this episode:

• A successful negotiation is when both sides walk away a little unhappy.
• Brand Value = Experience ÷ Price
• Questions to ask to determine if you have the right agency
  1. Does bringing on the agency add value to your business?
  2. Are they open and curious?
  3. Do they invest in understanding your brand, business, category, and people?
  4. When staffing your account, did they use it as a 'casting exercise' to look across their agency roster to find the right account staff for your business?
  5. Do they have a clear understanding on what success looks like?

On this episode of MarPro - The Marketing Procurement Podcast we visit with Ashish Gupta, the Group Manager of Global Strategic Sourcing at consumer product giant Clorox.  
 
Key topics discussed in this episode:

• Mindset to value vendors as partners
  • RFP = Request for Partnership
  • RFC = Request for Collaboration
• Importance of communicating like a marketer
• Earning a seat at the marketing table
• Managing Reviews & Pitches when everyone is working remotely
• Working with partners to manage/limit supply chain disruptions
• Hiring & Managing workforce
• Ashishism's - You're going to love them!

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Kicking off 2022 is Bruno Gralpois,  the Co-Founder of Agency Mania Solutions (AMS). AMS provides automation through SAAS and professional services that produce consistently higher outcomes along every step of the agency management continuum. Bruno is also the author of Agency Mania: Harnessing the Madness of Client-Agency Relationships, which was recently been published in its second edition. 

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This week on MarPro we're talking with Paul Daniels  the Director of Marketing & Media Services Procurement at Danone,  a global CPG and multinational food-products corporation based in Paris with some of the most recognized brands including Activia, OIKOS, Silk, Horizon Organic, Dannon Yogurts, Evian, Volvic, and Badoit. 

During our conversation we leaned into Paul's international experiences and how working for other global CPG's across Australia, Asia, and North America has helped him in his current role at Danone.

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This week on MarPro we sit down to talk with Stephany Lapierre the CEO and Founder of Tealbook  the leading supplier data foundation that autonomously maintains supplier master data, powers e-procurement technology, drives supplier diversity, and enables supplier performance. Using AI and ML, TealBook gathers, predicts, and refines supplier data to build the world’s most comprehensive supplier intelligence.

FOLLOW:  LinkedIn/MarPro 

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This week on MarPro we talk with Celia Landesberg from EcoVadis, the universal sustainability ratings platform for public and private organizations. that allows companies to assess their suppliers' environmental and social performance.

Listen now... you'll be glad you did!

This week on MarPro, Dean Arrington from Metro Audio Visual Productions introduces us to HoloPresence Technology for live events that enables busy and high profile keynotes and  presenters who can't be there in person to still participate as live holograms.  

It's an insightful and fun filled 37-minutes that won't disappoint!