Challenges surrounding the provision of total service solutions - Podcast Interview with Professor Arnoud De Meyer

The world of services is growing and with this expansion services are becoming more complex. Firms now seek to offer total service solutions to help meet customers' increasingly complex demands. This poses a question of how service offerings can be scaled to provide the increasingly complex solutions required by the telecommunications and engineering sectors and, with bundled solutions becoming more common, it is rare that a single company alone can meet the demands of the client. In this podcast Professor Arnoud De Meyer of the Cambridge Judge Business School discusses these challenges and the need for collaborative service innovation.