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In this week's Missouri Beef Checkoff Chat we hear from Sally Thomas, a cattle producer from Paris, Missouri who serves as Secretary for Missouri Beef Industry Council, about how checkoff dollars are invested in the Federation of State Beef Councils.

This week's Missouri Beef Checkoff Chat features MBIC executive director John Kleiboeker discussing beef promotion and research plans for 2013.

In this week's Missouri Beef Checkoff Chat we hear from the current chairman of the Missouri Beef Industry Council, Matt Reynolds, and former MBIC member “Blue” Geier of California about what may lie ahead in 2013.

This week's Missouri Beef Checkoff Chat features an interview with one of the newest members of the state beef council board of directors, Glen Waters of Norborne.

In this week's Missouri Beef Checkoff Chat we learn more about the Masters of Beef Advocacy, or MBA, program in Missouri.

The Missouri Beef Industry Council is celebrating “Beef – Always in Season” during the holidays which means promotions and great recipes for consumers.

This week's Missouri Beef Checkoff Chat features comments from Vickie James, creator and director of Healthy Kids Challenge and Kay Divelbiss, regional director of operations with OPAA food management company, about how beef fit into a recent nutrition education workshop for school food service directors in the state.

In this week's Missouri Beef Checkoff Chat, Katie Holtman talks about where and how beef advertising dollars are being spent in the state.

In this week's Missouri Beef Checkoff Chat, we hear about some of the educational materials available from the Missouri Beef Industry Council.

In this week's Missouri Beef Checkoff Chat, John Kleiboeker talks about the Missouri Beef Industry Council's involvement in the Missouri Academy of Family Physicians Annual Convention.